Facebook-ku, Tokoku.

M E D I A I N D

N E S I A

o

DCBA

S e n i n

FEDCBA

o

S e l a s a

0

R a b u

0

K a m i s

0

J u m a t

o

S a b t u • M i n g g u 1 2 3

1 7 1 8 1 9

4 5 6 7 8 9 1 0 1 1

2 0 2 1 2 2 2 3 2 4 2 5 2 6

1 2 1 3 1 4 1 5

2 7 2 8

@

3 0 3 1

e J a n O P e b

o

M a r O A p r O M e i O J u n O J u l

0

A g s O S e p

OOId

O N o v O D e s

M

A R Ib e r k e n a l a n d e n g a n

F o r e m o s t , t o k o o n l i n e y a n g m e n j u a l s e p a t u k u l i t p r i a

y a n g d i k e l o l a Y u s u f R a m

-d a n i s e k a l i g u s s a l a h s a t u p e n d i r i n y a .

M a h a s i s w a a s a l B a n d u n g i n i b e r c e r i t a

a w a l n y a i a m e n j u a l d e s a i n .

" W a k t u m u l a i t a h u n 2 0 1 0 k e m a r i n ,

a w a l n y a c u m a g u n a i n

Pacebook,

k a n . S o a l n y a F a c e b o o ki t u j n g k a u a n n y a l u a s d a n g r a t i s , j a d i

ngebantu

b a n g e t p e n g u -s a h a k e c i l b u a t m a s a r i n b a r a n g n y a , " u j a r Y u s u f .

B e r k a t p e m a s a r a n e l a l u i j e j a r i n g

s o s i a l i t u , b i s n i s F o r e m o s t s e m a k i n

b e r k e m b a n g b a h k a n s a m p a i m e r a m b a h

k e l u a r k o t a b a h k a n l u a r n e g e r i . D a r i

y a n g a w a l n y a h a n y a m e n g g u n a k a n

F a c e b o o k , F o r e m o s t m u l a i m e r a m b a h p a s a m y a d iK a s k u s d n T w i t t e r . D a l a m m e l a k u k a n t r a n s a k s i f u n , k a r e n a t u n

-t u -t a n b a n y a k n y a p e s a n a n , p a r a o w n e r F o r e m o s t m e m f a s i l i t a s i d i r i d e n g a n

B l a c k b e r r y a l i a s B B .

"BB

t u h

ngebantu

b a n g e t , b i s a o n l i n e d i m a n a a j a , k h u s u s n y a B l a c k b e r r y M e s s e n g e r - n y a

(BB

M ) . S o a l n y a k i t a k a n k u l i a h j a d i e n g g a k m u n g k i n j u g a t i a p

~ w a k t u m a n t e n g i n I a p t e p . S e t e l a h b a n y a k , p e l a n g g a n , k i t a p r o d u k s i y a n g r e a d y ~ s t o c k , d e h , y a n g m e n g e r j a k a n m i t r a k i t a

d i C i b a d u y u t , " t a m b a h n y a .

I K e m u d a h a n d a l a m m e r a u p u n

-, t u n g m e n g g u n a k a n I a y a n a n i n t e r n e t

, j u g a d i r a s a k a n m a h a s i s w a h u h u n g a n

, m a s y a r a k a t F a k u l t a s I l m u K o m u n i k a s i

. U n i v e r s i t a s P a d j a d j a r a n , N a m i r a . S u

-. d a h h a m p i r d u a t a h u n i n i p e m i l i k a k u n

F a c e b o o k M y o o u S h o i n i m e n g g e l u t i

N g g a k c u m a b u a t

e k s is ,

Facebook,

T w i t t e r ,

a ta u b lo g

b is a m e n ja d i p in tu

m e m a s u k i s e r u n y a

d u n ia b is n is .

R E Z K I A P R I u Y A H E R N I t . A D v A H

M a h a s is w a J u r n a lis tik U n iv e r s ita s P a d ja d ja r a n

-b i s n i s

online.

A w a l n y a i a m e n j u a l t a s d a n b a j u - b a j u h a s i l

hunting-nya

d i b e -b e r a p a t e m p a t .

" G u e b i a s a n y a m u l a i j u a l a n i t u d a r i

b a r a n g y a n g g u e s u k a , g u e k a n s u k a b e l a n j a b a r a n g - b a r a n g l u c u d a n

emang ;

d a r i a w a l v i a

on line,

y a .

Udah

j a n g -k a u a n n y a l u a s , s i a p a

aja

b i s a l i h a t h a -r a n g n y a , a p a l a g i i n t e r n e t s e k a r a n g d i r n a n a - r n a n a y a , " c e r i t a M y o , p a n g g i l a n a k r a b N a m i r a .

S a m a h a l n y a d e n g a n M y o y a n g m e n g -a w -a l i b i s n i s k a r e n a

h o b i , N a j l a a , p e m i l i k

online shop

D a r b e s -s e n B r o w n e y p u n d e -m i k i a n .

" A w a l n y a h o b i m a s a k . A k u

jalanin

u s a h a i n i s e k i t a r 1 , 5 t a h u n . D i k a s i h n a m a D a r b e s s e n d a n m u l a i

marketing

v i a

Twitter'

s e k i t a r O k t o b e r 2 0 1 1 . S e b e n a r n y a u s a h a i n i

dijalanin

b e r d u a s a m a p a c a r k u , C h a n d r a . A k u

b a g i a n p r o d u k s i d a n d i a b a g i a n

marketing

v i a

Twitter.

N a m a n y a D a r b e s s e n B r o w n e y ,

s i n g k a t a n 'D a r i B e l a

-j a r S e n d i r i '. K a l a u B r o w n e y i t u d a r i

browney

k a r e n a . s e r n u a k u e d i b u a t d a r i b a h a n d a s a r c o k e l a t . "

A n a k - a n a k m u d a p e m i l i k

online shop

i n i m e n g a k u b e r j u a l a n v i a i n t e r n e t s a -n g a t e f i s i e -n . P u s p a R i -n i , p e m i l i k S w e e t

-l o o k O l s h o p d a r i J a k a r t a y a n g m e t o d e

b i s n i s n y a m i r i p M y o o u S h o p m e r a s a k a n

k e u n t u n g a n b e r j u a l a n l e w a t i n t e r n e t , k h u s u s n y a v i a m e d i a s o s i a l .

" U s a h a k u b a r u j a l a n t i g a b u l a n . T a p i , m e r n a n g l e b i h m e n g u n t u n g k a n v i a

i n t e r n e t . K a l a u j u a l a n b i a s a , p e m b e l i

b i s a l i h a t l a n g s u n g , t e t a p i b e l u m t e n t u b e l l , K a l a u

online shop,

m i n i m a l s u d a h d i p a j a n g b a r a n g n y a d a n

b i s a l a n g s u n g b e l L S e b a g i a n

o r a n g m a l a s k e t o k o .

Pengennya

y a n g i n s t a n , " k a t a

P u s p a .

Vakum

N a m u n , t e r n y a t a b e r j u a l a n v i a

on-line shop

m e m i l i k i e f e k n e g a t i f s e n d i r i , A p a l a g i k a l a u b u -k a n s o a l m a n a j e m e n

w a k t u . S e b a g i a n b e -s a r a n a k m u d a - - - p e m i l i k

online

shop

b e r s t a t u s m a h a s i s w a .

T e r k a d a n g k e s i -b u k a n k u l i a h s e r i n g b e n t r o k d e n g a n u r u s a n b i s n i s n y a .

" A k u

udah

l a m a n g g a k j u a l a n . D i g r u p B B

online shop

k u p u n , a k u b i l a n g l a g i v a k u m d u l u s e l a m a b i k i n s k r i p s i . D i t a m b a h ,

s e l a m a i n i a k u b e n a r - b e n a r m e n g u r u s s e g a l a n y a s e n d i r i

k a n . M u l a i m e n g u r u s b a r a n g y a n g d a t a n g s a m p a i k i r i m b a -r a n g l a g i k e p e m b e l i m e m a n g l u m a y a n m e n y i t a w a k t u , " u n g

-k a p D i n d a , p e m i l i -k

online shop

C h e a p e r S h o p , y a n g b e r d a g a n g p r o d u k f e s y e n d a r i B a n d u n g .

I n t i n y a , m e n g e l o l a

online

shop

i n i h a r u s d i b a r e n g i k e -p i n t a r a n m e n g a t u r w a k t u . T e n t u k a n p r i o r i t a s !

Kiat sukses

L a l u , n i l a i - n i l a i a p a

aja

s i h y a n g m e s t i d i t e r a p k a n s a a t b e r b i s n i s d i d u n i a

d a r i n g i n i ?

" S a b a r , t e l a t e n , d a n j a n g a n g a m p a n g

nyerah.

M e s t i p i n t a r - p i n t a r k e n a l b a -r a n g d a n k a -r a k t e -r k o n s u m e n , t e r u s b i s a

ngasih

i n f o r m a s i y a n g j e a s . L e b i h k e j u j u r s i h . K a r e n a k e p u a s a n p e l a n g g a n a t a u k o n s u m e n y a n g t e r p e n t i n g , " u j a r

P u s p a .

M e n u r u t A n d r e w

DarwiS,/ounder

d a r i

. K a s k u s C o m m u n i t y , t i d a k a d a p e r s y a r a t -a n k h u s u s u n t u k b i s a t e r j u n k e d u n i a

b i s n i s

on line

t e r s e b u t .

" K a r e n a s e m u a o r a n g b i s a t e r j u n k e b i s n i s i n i , h a n y a d i p e r l u k a n k e t e k u n a n