Rahayu Membangun komunitas merek References 2004

Siti _{Rahayu & Dudi Anandya}

DAFTAR RUJUKAN

Chee, Harold, and Harris, Rod, 1995, Marketing: A Global Perspective, London Pitman Publishing.

Chee, Harold, and Rod Harris, 1998, Global Marketing Strategy, London, Pitman Publishing.

Kotler, Philip, and Gary Armstrong, 2001, Principles of Marketing, New Jersey: Prentice Hall.

Mc.Alexander, James H., John W. Schouten, and Harold F. _{Koenig, January 2002,}

Building Brand Community, Journal of Marketing, Volume 66, Number 1

Schiffman, Leon G., and Leslie Lazar Kanuk, 2004, Consumer Behavior, New Jersey: Prentice Hall.

Ujang, Sumanvan, 2003, Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran, Jakarta: Ghalia Indonesia.