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SIMULACRA SEBAGAI STRATEGI KOMUNIKASI VISUAL MANUSIA
TERHADAP PENGGUNAAN FUNGSI MEDIA TELEVISI (KASUS SERIAL
TELEVISI “
SHAUN
THE SHEEP
” EPISODE “
SATURDAY NIGHT
SHAUN
”)
Edy Chandra, S.Sn, M.Ikom
Jurusan Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Universitas Tarumanagara-Jakarta,
Email:typografi@hotmail.com
Abstrac
t
Ever imagined a subjective reality of the imagination that reality is expressed in real life? A
wild imagination hit reality of actual life limit. Poured through a very real visual and beyond
the fact that there is that everything is just a mere imagination. Mystery of the imagination be
a truth behind the real reality of life has been discovered by Jean Baudrillard in terms of
Simulacra. Julie Jones tried to revive the work of writing becomes a real visual through the
work of the television series "Shaun The Sheep". Realities of human life which translates into
a situation of life of the sheep in the farm Mr. Farmer. Julie Jones tried to gaining cultural
status of human life in the real world of animal life. Visual images which states that animals
can experience and solve their problems as a perfect human being. Interesting picture that is
poured in the television series "Shaun The Sheep" said the Simulacra is real
.