2. understanding business communication English for Business

2.Understanding

Business

Effective communicator

They absorb and transmit information efficiently. BY:

 Know how to put together the words that will

convey their meaning

 Reinforce the words with gestures and actions.

(look you in the eye, listen to what you have to say, think about your feelings and needs)

 Study your reactions, picking up nuances of your

response (by watching your face and body,

Forms of communication

Description Nonverbal

communication Verbal communication

Structure less structured structured

Intent and

Nonverbal communication

- The most basic and has more impact

Types of Nonverbal

communication

1. Facial expressions and eye behavior

2. Gestures and postures

3. Vocal characteristics

4. Personal appearance

5. Touching behavior

6. Use of time and space

Verbal Communication

Business Time spend on

Communication Channels

 Receiving

 Listening 45%

 Reading 16%

 Sending

 Speaking 30%

 Writing 9%

Showing:

- People spend more time receiving than transmitting information

register the information

interpret and evaluate the information

respond to the information

Process of Communication

The sender has an idea

The idea becomes a message

The message is transmitted

The receiver gets the message

Formulating a message

While formulating a message, barriers may appear in the forms of:

• Indecision about content

• Lack of familiarity with the situation or the

receiver

Overcoming communication

barriers

A. Between people

Factors Solutions

1. Differences in perception

2. Incorrect filtering

3. Language problems 4. Poor listening

5. Differing emotional states

B. Within organizations

Factors Solutions

1. Information overload 2. Message complexity 3. Message competition 4. Differing status

5. Lack of trust

6. Inadequate communication

structures

7. Incorrect choices of medium 8. Closed communication climate 9. Unethical communication

Five traits of successful

communication

 Perception

 Precision

 Credibility

 Control

How to improve

communication

 Creating the messages carefully

 Minimizing noise in the transmission

process

For discussion (groups of 4-5

people)

1. Solving a communication dilemma at Ben

& Jerry’s homemade

2. Questions for Discussion, no. 1 and 2

Assignment (+ to replace 1

st

week)

Read and summarize chapter 3 & 4. To be submitted next week.