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DAFTAR ISI
PERNYATAAN ... Error! Bookmark not defined. ABSTRAK ... Error! Bookmark not defined.
ABSTRACT ... Error! Bookmark not defined. KATA PENGANTAR ... Error! Bookmark not defined. UCAPAN TERIMA KASIH ... Error! Bookmark not defined. DAFTAR ISI ... vi DAFTAR TABEL ... Error! Bookmark not defined. DAFTAR GAMBAR ... Error! Bookmark not defined. DAFTAR LAMPIRAN ... Error! Bookmark not defined. BAB I PENDAHULUAN ... Error! Bookmark not defined. 1.1 Latar Belakang Penelitian ... Error! Bookmark not defined.
1.2 Rumusan Masalah ... Error! Bookmark not defined.
1.3 Tujuan Penelitian ... Error! Bookmark not defined.
1.4 Manfaat Penelitian ... Error! Bookmark not defined.
1.5 Sistematika Penulisan ... Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA ... Error! Bookmark not defined. 2.1 Kajian Pustaka ... Error! Bookmark not defined.
2.1.1 Konsep Pariwisata ... Error! Bookmark not defined.
2.1.1.1 Pengertian Pariwisata ... Error! Bookmark not defined.
2.1.1.2 Pengertian Wisata Alam dan Wana WisataError! Bookmark not defined.
2.1.1.3 Pengertian Wisatawan ... Error! Bookmark not defined.
2.1.2 Konsep Pengetahuan Pelanggan (Wisatawan)... Error! Bookmark not defined.
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2.1.3 Konsep Nilai Pelanggan (Wisatawan). Error! Bookmark not defined.
2.1.3.1 Pengertian Nilai Pelanggan (Wisatawan)Error! Bookmark not defined.
2.1.3.2 Sumber Nilai Pelanggan (Wisatawan)Error! Bookmark not defined.
2.1.3.3 Pengukuran Nilai Pelanggan (Wisatawan)Error! Bookmark not defined.
2.1.4 Konsep Keputusan Berkunjung ... Error! Bookmark not defined.
2.1.4.1 Pengertian Keputusan BerkunjungError! Bookmark not defined.
2.1.4.2 Proses Pengambilan Keputusan BerkunjungError! Bookmark not defined.
2.1.5 Resume Hasil Penelitian Terdahulu dan Orisinalitas Penelitian . Error! Bookmark not defined.
2.1.5.1 PenelitianTerdahulu ... Error! Bookmark not defined.
2.1.5.2 Orisinalitas Penelitian ... Error! Bookmark not defined.
2.2 Kerangka Pemikiran ... Error! Bookmark not defined.
2.3 Hipotesis ... Error! Bookmark not defined.
BAB III METODE PENELITIAN ... Error! Bookmark not defined. 3.1 Lokasi Penelitian ... Error! Bookmark not defined.
3.2 Metode Penelitian ... Error! Bookmark not defined.
3.3 Definisi Oprasional ... Error! Bookmark not defined.
3.4 Oprasionalisasi Variabel ... Error! Bookmark not defined.
3.5 Jenis dan Sumber Data ... Error! Bookmark not defined.
3.6 Populasi, Sampel, dan Teknik Sampling .... Error! Bookmark not defined.
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3.6.2 Sampel ... Error! Bookmark not defined.
3.6.3 Teknik Sampling ... Error! Bookmark not defined.
3.7 Teknik Pengumpulan Data dan Instrumen Penelitian Error! Bookmark not defined.
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3.8 Teknik Pengujian Data Validitas dan Reliabilitas ... Error! Bookmark not defined.
3.8.1 Uji Validitas ... Error! Bookmark not defined.
3.8.2 Uji Reliabilitas ... Error! Bookmark not defined.
3.8.3 Hasil Uji Validitas dan Reliabilitas ... Error! Bookmark not defined.
3.9 Rancangan Analisis Data ... Error! Bookmark not defined.
3.9.1 Analisis Data Deskriptif ... Error! Bookmark not defined.
3.9.2 Analisis Data Verifikatif ... Error! Bookmark not defined.
3.9.2.1 Method of Successive Interval (MSI)Error! Bookmark not defined.
3.9.2.2 Uji Asumsi Klasik ... Error! Bookmark not defined.
3.9.2.3 Uji Regresi Linier Berganda ... Error! Bookmark not defined.
3.9.2.4 Uji Hipotesis ... Error! Bookmark not defined.
BAB IV HASIL PENELITIAN DAN PEMBAHASAN`.... Error! Bookmark not defined.
4.1 Gambaran Umum Ciwangun Indah Camp .. Error! Bookmark not defined.
4.1.1 Identitas Perusahaan ... Error! Bookmark not defined.
4.1.2 Sejarah Ciwangun Indah Camp ... Error! Bookmark not defined.
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4.1.4 Fasilitas dan aktivitas wisata Ciwangun Indah Camp ... Error! Bookmark not defined.
4.1.5 Fasilitator dan Karyawan Ciwangun Indah Camp ....Error! Bookmark not defined.
4.2 Karakteristik dan Pengalaman Wisatawan Ciwangun Indah Camp ... Error! Bookmark not defined.
4.2.1 Karakteristik Wisatawan Ciwangun Indah Camp Dilihat Dari
Jenis Kelamin ... Error! Bookmark not defined.
4.2.2 Karakteristik Wisatawan Ciwangun Indah Camp Dilihat Dari Usia ... Error! Bookmark not defined.
4.2.3 Karakteristik Wisatawan Wisatawan Ciwangun Indah Camp
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4.2.4 Karakteristik Wisatawan Ciwangun Inadah Camp Dilihat Dari
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4.2.5 Karakteristik Wisatawan Ciwangun Indah Camp Dilihat Dari
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4.2.6 Pengalaman Wisatawan Berdasarkan Alasan Utama Bekunjung ke Ciwangun Indah Camp ... Error! Bookmark not defined.
4.2.7 Pengalaman Wisatawan Berdasarkan Frekuensi Kunjungan
ke Ciwangun Indah Camp ... Error! Bookmark not defined.
4.2.8 Pengalaman Wisatawan Berdasarkan Tujuan berkunjung
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4.2.9 Pengalaman Wisatawan Berdasarkan Sumber Memperoleh
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4.3 Pengetahuan Pelanggan (wisatawan) Tentang Ciwangun Indah Camp ... Error! Bookmark not defined.
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4.3.2 Pengetahuan Pembelian ... Error! Bookmark not defined.
4.3.3 Pengetahuan Pemakaian ... Error! Bookmark not defined.
4.3.4 Rekapitulasi Tanggapan Wisatawan Terhadap Pengetahuan
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4.4 Nilai Pelanggan (Wisatawan) Ciwangun Indah Camp ...Error! Bookmark not defined.
4.4.1 Manfaat Produk ... Error! Bookmark not defined.
4.4.2 Manfaat Pelayanan ... Error! Bookmark not defined.
4.4.3 Manfaat Pengetahuan Karyawan ... Error! Bookmark not defined.
4.4.4 Manfaat Citra ... Error! Bookmark not defined.
4.4.5 Rekapitulasi Tanggapan Wisatawan Terhadap Nilai Pelanggan
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4.5 Keputusan Berkunjung Wisatawan ke Ciwangun Indah Camp ... Error! Bookmark not defined.
4.5.1 Pilihan Produk... Error! Bookmark not defined.
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4.5.6 Rekapitulasi Tanggapan Wisatawan Terhadap Keputusan
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4.6 Pengaruh Pengetahuan Pelanggan (wisatawan) terhadap Keputusan
Berkunjung ke Ciwangun Indah Camp ... Error! Bookmark not defined.
4.7 Pengaruh Nilai Pelanggan (Wisatawan) terhadap Keputusan
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4.8 Pengaruh Pengetahuan dan Nilai Pelanggan (Wisatawan) terhadap
Keputusan Berkunjung ke Ciwangun Indah Camp .. Error! Bookmark not defined.
4.8.1 Analisis Regresi Linier Berganda ... Error! Bookmark not defined.
4.8.2 Uji F (Uji Simultan) ... Error! Bookmark not defined.
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BAB V SIMPULAN DAN SARAN ... Error! Bookmark not defined. 5.1 Simpulan ... Error! Bookmark not defined.
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