THE EFFECT OF SOCIAL COMMERCE CONSTRUCT AND BRAND IMAGE ON CONSUMER TRUST AND PURCHASE INTENTION
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Berdasarkan hasil pengujian hipotesis pertama menguji apakah brand image memiliki pengaruh signifikan terhadap purchase intention maka ditemukan bahwa hasil
Diharapkan pihak perusahaan dapat mempertahankan serta meningkatkan mutu dari Brand Image, karena variabel Brand Image mempunyai pengaruh yang dominan dalam mempengaruhi Purchase
Direct Effect Test Results Path T-Statistics P-Value Status Brand Image -> Purchase Intention 1.825 0.068 H1: Not Significant Brand Awareness -> Purchase Intention 2.514 0.012 H2: Not
This study aims to determine the impact of brand image, brand personality, and brand awareness on purchase intention Local Fashion Brand “This Is April” in Malang City.. This is
This study was conducted to analyze the effect of the use of Social Media Marketing Activity SMMA on Brand Trust and Purchase Intention in creative sector SMEs mediated by Customer
Brand Trust Capacity in Mediating Social Media Marketing Activities and Purchase Intention: A Case of A Local Brand That Go-Global During Pandemic.. Indonesian Journal of Business and
Hubungan antara Electronic Word of Mouth dengan Minat Beli Online Online Purchase Intention Menurut temuan Nuseir Research 2019, E-WoM memiliki pengaruh yang substansial dan
In addition, research by Gautam and Sharma 2017 explains the direct and indirect impact of social media marketing activities on the purchase intention of luxury Abstract This study
