Social Media Management 101
The right way to use social media
Listen and Engage
Customer
Service
Increase brand
visibility
The Do Not List…
Do ’t
ignore your customers.
Do ’t
post the same thing to all social channels.
Do ’t
post questionable comments or photos.
Social Media Etiquette for Business
Suggested read…
Social Media Business Plan
Social Audit
• Example
:
Make a list of your social channels.Set Goals
• Example
:
Create a YouTube channel to showcase new products.Mission Statement
S.M.A.R.T. Worksheet
Specific Target a specific area of improvement.
Measurable 500 new email subscribers.
Attainable Resources to accomplish the tasks.
Realistic Can you achieve with the number of resources available?
Time-related When does the goal have to be met?
One size does not fit all
.
•
30-day smoothie challenge.
•
Beautiful photos with smoothie recipes.
•
They engage with their customers.
•
Post on a regular basis.
Make it a out your usto er…
Posts about programs your
company sponsors
.
Plan ahead for your posts. Create a scheduling document.
•
Spreadsheet
Social Media Content Scheduling
•
Create and curate content for publishing.
Organization
•
Include dates for key events.
Scheduling
•
Assign each post to a specific social channel.
•
Where applicable assign to a specific team member.
Word of caution about pre-scheduling
•
World events
•
Local/regional events
Pay attention!
Pre-scheduling tools
•
HootSuite
•
Post Planner
•
BufferSocial
Think visually when creating
content on social media.
Canva is a FREE online graphics tool
.
More Design Tools
Photo Editing
Instagram App
Editorial Calendar Sources
Social Tools Recommended Read
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Read my blog at: www.DonnaGilliland.com
www.MOSTraining.com
