How To Deliver The Stock on Time To The Customers of PT.Garuda Jaya Kencana.

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ABSTRACT

Berdasarkan pengalaman magang di P.T. Garuda Jaya Kencana sebagai asisten pemasaran, saya memutuskan untuk membahas

bagaimana mengatasi keterlambatan pengiriman barang pesanan kepada pelanggan. Adapun keterlambatan itu terjadi karena kekurangan bahan mentah, kualitas barang tidak memenuhi standar atau tidak adanya jadwal produksi yang jelas.

Saya menganalisa sebab dan akibat dari keterlambatan pengiriman pesanan barang kepada pelanggan dan membahas beberapa pilihan solusi disertai dampak positif dan negatif yang dapat terjadi. Dampak positif yang mungkin terjadi antara lain bahan mentah tersedia di gudang, proses produksi terkontrol dengan baik dan karyawan dapat

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CHAPTER I

INTRODUCTION

A. Background of the Study

The world of business has been growing rapidly lately. Business is very

important because it involves risking a big amount of money for better

profit. There are many types of business, such as: export-import,

franchise, investment, and many others. Yet, I am particularly interested in

import-export business, Diana Bocco stated that ”Import export

businesses, also known as international trading, are one of the hottest

commercial trends of this decade” (1). Many people choose this kind of

business because they want to have a connection with the foreign market.

It is very beneficial for both sides. Making a relationship with people from

other countries will also help both parties to understand the foreign

business and have a chance to compete in international business.

Export business is growing well recently. It is stated in Yarn and Fibers Exchange that “The country's textile export rose by 6.1 percent to 10.03

billion dollars in 2007 from 9.45 billion a year earlier, Industry Minister

Fahmi Idris said during a visit to Bandung” (par. 2), therefore people have

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up with strong business competition these days. In the export business

that is full of competition, it is really important to create and maintain

customers’ satisfaction. In Encyclopedia Wikipedia, it is mentioned that

“Customer satisfaction, is a measure of how products and services

supplied by a company meet or surpass customer expectation” (par. 1).In

order to get the customers’ trust, it is necessary to pay attention to the

customers’ comments and suggestions. It is also stated in Encyclopedia

Wikipedia that ”In a competitive marketplace where businesses compete

for customers, customer satisfaction is seen as a key differentiator and

increasingly has become a key element of business strategy” (par. 2). Therefore, customer satisfaction is of great importance in a company and

has to be maintained continually to give the best service to customers. As

a result, a company will be able to have a lot of loyal customers. Thus,

there will be an increase of demand, new customers, and good reputation

of the company.

During my apprenticeship program at P.T. Garuda Jaya Kencana, an

export textile company, I worked as a Marketing Assistant. I found that

there were many customers who wanted to order products with the best

quality so the company had to fulfill customers’ order and provide

satisfactory service. Besides, the customers also expected the company to

deliver the product on time.

Based on my observation and experience at P.T. Garuda Jaya

Kencana, I found that the main problem is the late delivery of the stock to

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that late deliveries take six weeks. Considering that assuring customer’s

satisfaction and maximizing the profit is important, I have decided to

discuss how to deliver the stock on time to the customers of P.T. Garuda

Jaya Kencana as the topic of my term paper.

B. Identification of the Problem

The problem that I propose to analyze is clearly stated in these

questions:

1. What are the causes and effects of the stock’s late deliveries at P.T.

Garuda Jaya Kencana?

2. What are the potential solutions to deal with the late deliveries of the

stock?

3. What is the best solution to solve the problem, based on the relevant

context at P.T. Garuda Jaya Kencana?

C. Objectives and Benefits of the Study

The objectives of the study are defined as follows:

1. To find out the causes and effects of late deliveries at P.T. Garuda

Jaya Kencana.

2. To find potential solutions of late deliveries of the stock at P.T. Garuda

Jaya Kencana.

3. To know the best solution of late deliveries of the stock at P.T. Garuda

Jaya Kencana.

The benefit of the study for the company is that the company can get

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solution so that in the future the problem of late deliveries can be solved

well.

As for the readers, it is expected that they can get some insight about

the garment company, how to handle late deliveries of the stock, and how

to provide customer satisfaction, especially regarding prompt delivery.

The benefit of the study for me is getting knowledge about how to gain

customer satisfaction in a textile business. Besides, I am able to find the

solutions to solve the problem.

D. Limitation of the Study

In this term-paper I will discuss how to deal with late delivery of orders in the marketing department of P.T. Garuda Jaya Kencana. In order to find

the best solution, I will analyze the situation in the related department such

as warehouse department, production department, or garment

department, and notice the whole process of production at this company. I

take all the data for supporting my term paper from library research, online

publications and my apprenticeship journal.

E. Description of the Institution

P.T. Garuda Jaya Kencana is a garment company that started its business in 1960. It is located on Rajawali Timur Street, Halteu Selatan

no. 318 Bandung. This garment company has been growing rapidly since

early 1965 because the products have a high quality and the price is

affordable, so this company has many loyal customers who always order

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slip, midi, skirt, panties) in the colors of blue, cream, brown, green, black

and red. In 2001, P.T. Garuda Jaya Kencana had a chance to expand its

export business. This was supported by the hard work of the owner and

the staff so that the company could become one of the biggest garment

companies in Indonesia.

After running its business for about 40 years, P.T. Garuda Jaya

Kencana showed a good progress and has grown to become a well-known

company, so that it can compete with other garment companies. The

ability of the owner and the staff to manage and solve important problems

will lead to the company’s success.

For export business, P.T. Garuda Jaya Kencana markets their products

to foreign countries such as: Dubai, Riyadh, Sudan, Jeddah and Marokko.

The regular customers come from those countries and they have built a

good relationship with this company. Nowadays, P.T. Garuda Jaya

Kencana also plans to expand the business to other countries such as,

Kuwait, Malaysia, and Laos, because the development of export market is

growing well recently. Furthermore, the owner wants to develop the export

activity and continue to grow in the global competition.

F. Organization of the Term Paper

This term paper starts with the Abstract, a concise summary of the

entire paper in Indonesian. This Abstract is followed by

Acknowledgements, which contains the list of people who have a role in

making this paper. After that, there is a Table of Contents, followed by its

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Chapter I is the Introduction

Chapter II deals with Problem Analysis

Chapter III contains of Potential Solutions

Chapter IV is the Conclusion

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CHAPTER IV

CONCLUSION

After analyzing the potential solutions in the previous chapter, I will

choose the best solution to handle the problem of late deliveries of orders

by P.T. Garuda Jaya Kencana. Therefore, I combine two solutions; first,

the production staff must check the stock regularly and second, the

production manager should set a production schedule for the staff so that

they can produce the stock on time supported by good communication

among staff.

The production staff need to check the stock in the warehouse regularly

because the company must have sufficient stock of raw material and not

be in the situation of being out of stock. The stock should be available and

ready to be manufactured by the staff in the production section so that the

company can deliver the order on the date of the customer’s order. In

addition, stock control must be managed correctly so that there is no lack

of stock in the warehouse. Meanwhile, the production manager should set

a production schedule properly to arrange the work in the company,

especially in the production section. Setting a schedule is important to get

all work activities to run effectively, so the schedule should be made as

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I choose these two solutions because P.T. Garuda Jaya Kencana

should pay attention both to the human resources and company

management. Human resources include the staff who control the stock

and make the schedule. Meanwhile, company management is comprised

of the setting of the production’s schedule and the availability of raw

materials in the company. The company has to notice the initial process

until the final process of making the order. The company should supply the

sufficient stock of raw materials in the warehouse first so they can be

manufactured well. Then, the human resources have to be capable of

setting a deadline schedule so that the stock can be finished in good time

to meet the deadline. Furthermore, P.T. Garuda Jaya Kencana should

evaluate all work activities regularly for better service, especially in

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BIBLIOGRAPHY

Printed Sources

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<http://www.wisegeek.com/what-is-an-import-export-business.htm>.

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<http://en.wikipedia.org/wiki/Customer_satisfaction>.

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How To Deliver The Stock on Time To The Customers of PT.Garuda Jaya Kencana.

ABSTRACT

TABLE OF CONTENTS

CHAPTER I

INTRODUCTION

CHAPTER IV

CONCLUSION

BIBLIOGRAPHY