DAFTAR PUSTAKA
Abraham, M.L. and Littrell, M.A. 1995. “Consumers conceptualization of apparel attribute”. Clothing and Textiles Reasearch Journal. Vol 13. No. 2, pp. 65-74.
Achmad, Nur. 2001. Metode Penelitian Bisnis. Fakultas Ekonomi: Universitas Muhammadiyah Surakarta.
Adiyoga, W, et, al. 2008. “Segmentasi Pasar dan Pemetaan Persepsi Atribut Produk Beberapa Jenis Sayuran Minor”. J. Hort, Vol. 18 No. 4, pp. 466-476.
Aiken, L.R 1963. “The relationship of dress to selected measures of personality in undergraduate women”. Journal of social Psychology. Vol 59 No. 1. Pp. 28-119.
Arikunto, Suharsimi. 2002. Prosedur Penelitian. Jakarta: Rineka Cipta.
Babin, B.J., Darden, W.R. and Griffin, M. (1994), “Work and/or fun: measuring hedonic and utilitarian shopping value”, Journal of Consumer Research, Vol. 20 No. 4, pp. 644-56.
Buss, A.H. 1995. Personality:Temperament, Social Behavior and The Self. Boston: Allyn and Bacon.
Cooper, Donald R dan Emory, C. William. 1996. Business research methods. Irwin, fifth edition.
Cottee, P., Lichtle, M.C dan Plichon, V. 2006. “The Role of Value in Services: Astudy in Retail Environment”. Journal of Consumer Marketing 23, 219-227.
Djarwanto dan Subagyo, Pangestu. 1996. Statistik Induktif. Yogyakarta: BPFE-UGM.
Ghozali, Imam. 2008. Desain Penelitian Eksperimental. Semarang: Badan Penerbit Universitas Diponegoro.
______. 2009. Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Gujarati, Damodar N. 2009. Basic Econometrics: Fifth Edition. Mc. Graw Hill.
Hawkins, D.I., Best, R.J. and Coney, K.A. (1989), “Consumer Behavior”, 4th ed., Irwin, Inc., Homewood, IL.
Hirschman, E.C. and Holbrook, M.B. (1982), “Hedonic consumption: emerging concepts, methods and propositions”, Journal of Marketing, Vol. 46 No. 3, pp. 92-101.
Holmlund, Maria dkk. 2010. “An exploration of how mature woman buy clothing: empirical insight and a model”. Journal fashion marketing and management Vol. 15 No.1, pp. 108-122.
Jogiyanto. 2004/2005. Metodologi Penelitian Bisnis Salah Kaprah Dan Pengalaman-pengalaman. Yogyakarta: BBFE-YOGYAKARTA.
Koch, K.E. and Dickey, L.E. 1988. “The feminist in the workplace: aplications to a contextual study of dress”, Clothing and Textiles Reaseach Journal, Vol. 7 No. 1, pp, 46-54.
Kotler, Philiph dan Gari Amstrong. 2004. Dasar-dasar Pemasaran. Edisi ke-9. Jilid 1. Jakarta: Indeks.
Ma’ruf, Hendri. 2005. Pemasaran Ritel. Jakarta: Gramedia Pustaka Utama.
Malhotra. 2004. Marketing Research. 5th Edition. Pearson Prentice Hall.
Meiriza, Mica, Siar. 2005. “Analisis Segmentasi Pasar Wisatawan Mancanegara Terhadap Daerah Tujuan Wisata Sumatera Utara” Skripsi. Universitas Sumatera Utara.
Mowen, John C & Minor Michael. 2002. Perilaku Konsumen. Jakarta: Erlangga.
Nunnally, J.c. 1978. Psychometric Theory. 2nd ed., Mc Graw-Hill. New York, NY.
O’Neal, G.S. Hines, J.D. and Jackson, H.O. 1990. “Interpreting the meaning of consumer perceptions of clothing quality” in horridge, P. (Ed), ACPTC Proceedings, Vol. 88, The Association of College Professors of Textiles and Clothing, Monument, CO.
Ovian, Sintesa Wahyu. 2008. “Pengaruh Perilaku Pembelian Hedonic dan Utilatarian Terhadap Store Loyalty di Gerai Fashion Matahari Department Store Surabaya” Skripsi. Surabaya: Universitas Airlangga.
Pan, Y. And Zinkhan, G.M. 2006. “Determinants of details patronage: a meta-analytical perspective”., Journal of Retailing, Vol. 82 No. 3, pp. 229-43.
Rahman, Arif. 2011. “Perilaku Hedonisme”. http://www.blog.uad.ac.id (diakses 4 Februari 2012).
Rosiatun, Aan. 2010. “Analisis Segmentasi Pasar Pemirsa Program Berita Sore (Studi Kasus di Kecamatan Pangkah Kabupaten Tegal)” Skripsi. Universitas Diponegoro Semarang.
Santoso, Singgih. 2007. “Faktor-faktor yang Mempengaruhi Konsumen untuk Berbelanja di Supermarket Carrefour Yogyakarta” Skripsi. Yogyakarta: Universitas Kristen Duta Wacana.
Sari, dkk. 2011. “Pakaian Menunjukkan Jati Diri Mahasiswa”. http://padangekspres.co.id (diakses 2 Desember 2011).
Schiffman, L.G. and Kanuk, L.L. 1983. Consumer Behavior. 2nd ed, Prentice-Hall, Englewood Cliffs, NJ.
Seock, Y-K. And Chen-Yu, J.H. 2007. “Website evaluation criteria among US colege student consumers with different shopping orientations and internet channel usage”. International Journal of Consumer Studies, Vol. 31 No. 3, pp. 204-12.
Setiadi, Nugroho J. 2003. Perilaku Konsumen Edisi Pertama. Jakarta Timur: Prenada Media.
Shang, R.A., Chen, Y.C. and Shen, L. (2005), “Extrinsic versus intrinsic motivations for consumers to shop on-line”, Information & Management, Vol. 42, pp. 401-13.
Shim, S and Bickle, M.C. 1994. “Benefit segment of the female apparel market: psychographics, shopping orientations, and demographics”. Clothing and Textiles Reasearch Journal. Vol. 12. No. 2, pp. 1-12.
Subandy, Idi. 1997. Ecstasy Gaya Hidup.Bandung : Mizan
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sullivan, Pauline & Park Hyun-Hee. 2009. “Market segmentation with respect to university students clothing benefits sought. International Journal of Retail & Distribution Management”. Vol. 37 No. 2. Pp. 182-201.
Sumarni, Murti dan Wahyuni Salamah. 2006. Metode Penelitian Bisnis.Yogyakarta: Andi Offset.
Supriyanto. 2009. Metodologi Riset Bisnis Cetakan Satu. Jakarta: PT. Indeks.
Sutarto. 2005. Teori dan Model Perilaku Konsumen. Universitas Muhammadiyah Surakarta.
Sutisna. 2001. Perilaku Konsumen & Komunikasi Pemasaran. Bandung: Remajas Resdakarya.
