Chapter 1
Introduction:
Managing Change
Managing Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
Management
•
Change can be interpreted in
different ways
•
Using the stories of change we
can see how change means
different things to different people
Hewlett Packard
•
Managing a merger
•
Key change issues:
– Organizational politics and lobbying
– Merging of cultures as a form of change
– Communicating change to internal employees and company
stakeholders
– Restructuring the organization as a Managing
Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
IBM
• Change can come from above and
below
• What are the differences between
change from below and change from above?
• Key change issues:
– The diffusion of change helps consolidate
change across the organization
– Symbolic images of change can give
more importance to change from above for employees
– Champions of change gain support for
change
Managing Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
Kodak
Managing Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
Management
•
Managing reactions to change
•
Key change issues:
– Both internal and external
stakeholders interpret and react to change differently
– Communication strategies need to be directed at both groups of
stakeholders
– History of past changes influence the reactions and the way
McDonald’s
•
External pressures for change
•
Key change issues:
– The external environment can lead to organizational changes
– Organizations may consider that they have a social responsibility to the external community, and this can lead to pressures for change
– Not all planned changes come to fruition
Managing Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
Overview of Change Management
• Images of Managing Change
• Why Organizations Change
• What Changes in Organizations
• Diagnosis for Change
• Resistance to Change
• Implementing Change
• Linking Vision and Change
• Strategies and Skills for Communicating Change
• Sustaining Change Managing
Change
Hewlett Packard
IBM
Kodak
McDonald’s
Overview of Change
