Research Design:
Intoduction: Research Background
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Experimental Effects
Perceptual Awareness Perceptual Awareness
Descriptors
Descriptors
Question
Crystallization Data Collection
Method
Data Collection Method
Purpose of Study
6-3
The Topical Scope
•
Statistical Study
•
Breadth
•
Population inferences
•
Quantitative
•
Generalizable findings
•
Case Study
•
Depth
•
Detail
•
Qualitative
•
Multiple sources of
Experimental Effects
Perceptual Awareness Perceptual Awareness
Descriptors
Descriptors
Question
Crystallization Data Collection
Method
Data Collection Method
Purpose of Study
6-5
The Research Environment
Field conditions
Lab conditions
Experimental Effects
Perceptual Awareness Perceptual Awareness
Descriptors
Descriptors
Question
Crystallization Data Collection
Method
Data Collection Method
Purpose of Study
6-7
Purpose of the Study
Reporting
Descriptive
Casual
-Explanatory
Descriptive Studies
When? When? How much?
How much? What?What?
Who?
6-9
Descriptive Studies
Descriptions of population characteristics
Descriptions of population characteristics
Estimates of frequency of characteristics
Estimates of frequency of characteristics
Discovery of associations among variables
