Slide MGT413 Slide10

(1)

Research Design:

Intoduction: Research Background

(2)

Experimental Effects

Perceptual Awareness Perceptual Awareness

Descriptors

Question

Crystallization Data Collection

Method

Data Collection Method

Purpose of Study

(3)

6-3

The Topical Scope

• _{Statistical Study}

• _Breadth

• _{Population inferences}

• _Quantitative

• _{Generalizable findings}

• _{Case Study}

• _Depth

• _Detail

• _Qualitative

• _{Multiple sources of}

(4)

Descriptors

Question

Method

Purpose of Study

(5)

6-5

The Research Environment

Field conditions

Lab conditions

(6)

Descriptors

Question

Method

Purpose of Study

(7)

6-7

Purpose of the Study

Reporting

Descriptive

Casual

-Explanatory

(8)

Descriptive Studies

When? When? How much?

How much? What?_What?

Who?

(9)

6-9

Descriptive Studies

Descriptions of population characteristics

Estimates of frequency of characteristics

Discovery of associations among variables