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THE ANALYSIS OF SPEECH ACTS APPLIED ON
THE DESIGN MOLVI T-SHIRTS AS ISLAMIC PROPAGANDA MEDIA
(PRAGMATICS APPROACH)
THESIS
Submitted as a Partial Fulfillment of Requirements
for the Sarjana Sastra Degree at The English Department
Faculty of Letters and Fine Arts Sebelas Maret University
By:
ULFA KHOIRUNNISA’
C0307007
ENGLISH DEPARTMENT
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
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MOTTO
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DEDICATION
I would like to dedicate my thesis
for:
ISLAM,
the best religion, the blessing for
all mankind
My family: My father, my mother, my brothers and
sister, my mother in law, my husband, and my son
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ACKNOWLEDGEMENT
Allhamdulillahirrobbil’alamin.
All praises just for Allah SWT, for His wonderful blessing, love and guidance
so that I can complete this thesis. I would like to thank to Prophet Muhammad
shalallahu ‘alaihi wa salam who brings me and many people to the light. This thesis
will not be complete without supports from others. Therefore, I would like to express
my gratitude to the following persons who have given important contributions to this
thesis.
1. The Dean Faculty of Letters and Fine Arts, Drs. Riyadi Santosa, M.Ed., Ph.D.
2. The Head of English Department, Drs. Agus Hari Wibowo, M.A, Ph.D., and
the Secretary of English Department, Dra. Sri Kusumo Habsari, M.Hum,
Ph.D.
3. My thesis supervisor who always supports me to finish my study in Sebelas
Maret University, Prof. Dr. Djatmika, M.A.
4. My academic supervisor for the motivation, Mrs. Fitria Akhmerti Primasita,
S.S., M.A.
5. All of the lecturers of English Department.
6. My parents Ibu Sukanti and Bapak Aminudin who are very patient to grow
and guide me to be ‘a true learner’ in this life.
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8. My beloved husband, Aji Cokro Dewanto and my little son, Fauzan Ar
Royyan who always motivate me by ‘special ways’.
9. My brothers and sister, Riza, Syafiq, Rina, and Kiki.
10.All of classmates in English Department 2007, especially Bara, Dhian Nurma,
Edwi, Yusuf, Vista. Thanks for the big inspirations.
11.My sisters in FSSR, Yaumil Tasnima, Dhian Widhi and Nur Hayati. A bunch
of thanks for the assistances.
Surakarta, 10 December 2014
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TABLE OF CONTENT
COVER ... i
APPROVAL OF THE THESIS SUPERVISOR ... ii
APPROVAL OF THE BOARD OF EXAMINERS ... iii
PRONOUNCEMENT ... iv
MOTTO ... v
DEDICATION ... vi
ACKNOWLEDGEMENT ... vii
TABLE OF CONTENTS ... ix
CHAPTER II: LITERATURE REVIEW A. Pragmatics ... ... 6
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C. Implicature ... ... 8
D. Speech Acts ... ... 10
E. Classification of Ilocutionary Acts ... ... 11
F. Direct and Indirect Speech Acts ... ... 13
G. Politeness ... ... 15
H. Islamic Concepts ... ... 23
CHAPTER III: RESEARCH METHODOLOGY A. Type of Research... ... 27
B. Research Location... ... 27
C. Data and Source of Data... ... 27
D. Sample and Sampling ... 28
E. Data Validity... ... 28
F. Technique of Collecting Data... 29
G. Technique of Coding Data ... 29
G. Technique of Analyzing the Data ... 30
CHAPTER IV: ANALYSIS AND DISCUSSION A. Data Analysis ... 32
1. Aqidah (creed) ... ... 32
2. Ibadah (practices) ... ... 34
3. Muamalah (interactions/transactions)... 42
4. Akhlaq (disposition/ethic)... 44
5. Islamic Identity... ... 55
6. Issue... ... 62
B. Discussion ... 64
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a. The Intentions of the Use of Representatives Speech Acts... 65
b. The Intentions of the Use of Directives Speech Acts... 67
c. The Intentions of the Use of Commisives Speech Acts... 70
3. The Strategies used by the Designer to Deliver the Islamic Messages 71 a. The way of the use of the speech acts... 72
b. The use of politeness strategies... 75
c. The use of popular forms... 79
d. The use of popular icons... 81
V. CHAPTER V: CONCLUSION AND SUGGESTIONS A. Conclusion ... 83
B. Suggestions ... 84
REFERENCES
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LISTS OF TABLE
Table 4.1 Percentage of the Types of Speech Acts ... 65
Table 4.2 Intentions of the Use of Representatives Speech Acts... 65
Table 4.3 Intentions of the Use of Directives Speech Acts... 67
Table 4.4 Intentions of the Use of Commissives Speech Acts... 70
Table 4.5 Strategies Used by the Designer... 71
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ABSTRACT
Ulfa Khoirunnisa’. C0307007. 2014. The Analysis of Speech Acts Applied on The Design Molvi T-Shirts as Islamic Propaganda Media (Pragmatics Approach). Undergraduate Thesis. Faculty of Letters and Fine Arts. Sebelas Maret University.
This research attempts to find out the types of speech acts applied on the t-shirt of Design Molvi, the intentions of the use of the speech acts and the strategies used by the designer to deliver the Islamic messages through the t-shirt. This research uses the pragmatics approach. It is a descriptive research which takes total sampling technique. The data of this research were taken from the verbal text applied on the adult t-shirts of Design Molvi in designmolvi.com website. The data are classified
based on Searle’s speech act theory.
The first finding of the research shows that there are three types of speech acts from the 35 data; they are Representatives, Directives, and Commissives; Representatives speech acts with 13 data (37%), Directives speech acts with 21 data (60%), and Commissives speech acts with 1 datum (3%).
The second finding of the research shows the intentions of the use of the types of speech act. There are totally ten intentions of the use of the types of speech act that found in this research. They are to assert, to represent, to state, and to clarify, to command, to advise, to prohibit, to suggest, to invite, and to threaten. The use of
representatives speech acts are intended to assert the sender’s aqidah; to represent
muamalah concept in Islam, to represent Islamic identity; to state his akhlaq, to state Islamic identity; to clarify the issue of terrorism. The use of directives speech acts are
intended to command the receiver to have the straight aqidah, to command the
receiver to do ibadah and do good akhlaq; to advise the receiver related to how to do
ibadah like the Prophet’s and to advise the receiver to have good akhlaq; to prohibit
the receiver not to do a particular activity related to ibadah; to suggest the receiver to
do muamalah and do good akhlaq; and to invite the receiver to love Islam. Whereas, the use of commissives speech act is intended to threaten the enemy of Islam
