Table of Contents
• Franchise in Indonesia
• IFRA 2014 Postshow Report
• IFRA 2015
– General Information
– Promotion & Publication Plan
– Supporting Programs Plan
– Expo Facilities *what’s new*
– Layout & Exhibition Rate
• IFRA 2015 Sponsorship Packages
– Platinum Package
– Gold Package
– Conference Package
– In-kind Package
Franchise in Indonesia
Indonesia is becoming one of the most potential
market in the world for consumer goods.
– Consumer base : 238 million people
– The fourth most populous country in the world
– Gross Domestic Products : US $ 868,700 Billion
– G.N.P. per capita : US$ 3.650
– Economic growth rate : 6,3 %
– Middle class up Income group : 20 % plus 50 plus
million peoples
Franchise in Indonesia
• The Indonesian Domestic market is an easy market, not too
demanding and can be a place for new comers (in franchising).
• The Indonesian business community are use to settle conflict
without intervention thru the court and find solutions between
themselves.
• This market can be a training place for franchises, who will learn
and experience as a mean for consolidation of their businesses.
• Newcomers from overseas and local have tried their luck in the
Franchise in Indonesia
*Source from Indonesia Franchise Association (AFI)
Year
Overseas
Home-grown
Total
2009
260
810
1.070
2010
275
1.200
1.475
2011
300
1.400
1.700
2012
350
1.600
1.950
IFRA 2014 Post-show Report
•
Event
: International Franchise, License & Business Concept
Expo & Conference (IFRA) 2014
•
Venue
: Jakarta Convention Center, Jakarta – Indonesia
•
Date
: June 20 – 22, 2014, Friday – Sunday
•
Opening Hours: 10.00 – 21.00
•
Endorsed by
: Indonesian Franchise Association (AFI)
•
Supported by :
– Ministry of Trade of the Republic of Indonesia
– Franchising and Licensing Association (FLA) Singapore – Malaysia Franchise Association (MFA)
– Philippines Franchise Association (PFA)
– Association of Chain and Franchise Promotion Taiwan (ACFPT) – Macao Trade and Investment Promotion Institute (IPIM)
IFRA 2014 Post-show Report
100 115 153 160 165 166 183 179 184 0 20 40 60 80 100 120 140 160 180 200 2006 2007 2008 2009 2010 2011 2012 2013 2014TREND OF EXHIBITOR PER YEAR
IFRA 2014 Post-show Report
TREND OF VISITOR PER YEAR
Number of visitor 11333 visitors
15000 17000 12000 12000 12908 10817 14117 13411 11333 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report
TREND OF TRANSACTION PER YEAR
Estimate of total transaction 400 Billion Rupiah
25 35 50 70 158 300 300 350 400 0 50 100 150 200 250 300 350 400 450 2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report
NATURE
OF BUSINESS
IFRA 2015 General Information
•
Event
: International Franchise, License & Business Concept
Expo & Conference (IFRA) 2015
•
Venue
: Assembly Hall, Jakarta Convention Center
•
Date
: May 29-31, 2015, Friday – Sunday
•
Opening Hours : 10.00 – 21.00, Entrance Fee : 50.000 (TBA)
•
Endorsed by
: Indonesian Franchise Association (AFI)
•
Supported by :
– Ministry of Trade of the Republic of Indonesia
– Franchising and Licensing Association (FLA) Singapore – Malaysia Franchise Association (MFA)
– Philippines Franchise Association (PFA)
– Association of Chain and Franchise Promotion Taiwan (ACFPT) – Macao Trade and Investment Promotion Institute (IPIM)
Exhibitor Profiles
• Automotive
• Bank
• Spa, beauty & health
• Retail
• Business equipment
• Cleaning / laundry services
• Clinic & therapy
• Internet support company
• Consultant
• Food & beverage
• Jewelry & accessories
• Pharmacy
• Property & furniture
• Recruitment & training center
• Rental company
• Restaurant / Café/ Coffee Shop
• School / education center
• Travel agent
• Logistics company
• IT company
Visitor Profiles
• Franchisor and franchisee, entrepreneur
• Businessman
• Company Leader (CEO, Director, etc.)
• Franchise Marketing Company
• Government
• Consultant
• Lawyer
• Professional / businessman
• Students
• Housewives
• Etc.
Strategic Partner
Sponsorship Package
IFRA 2015
• Press Conference
– Deskripsi: IFRA 2015 akan mengadakan Press Conference dengan
mengundang Media Massa (TV, Cetak, Radio & Online)
• Presentation Slot - International Franchise Conference
– Deskripsi: IFRA 2015 akan mengadakan conference dengan
mengundang peserta 200 peserta dari pelaku industri franchise di
Indonesia. Sponsor diberikan kesempatan melakukan presentasi di
acara tersebut.
– Sponsor dapat melakukan
• Presentasi - Menjelaskan mengenai produk pihak Sponsor terkait
dengan dukungannya terhadap industri franchise
• Branding - Goodie bag, x-banner/roll up banner & souvenir
• Product knowledge (beginner) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan
acara workshop yang diselenggarakan.
• Product knowledge (advance) :
Workshop “(tema disesuaikan dengan kebutuhan pihak Sponsor)”
IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan
acara workshop yang diselenggarakan.
• Stage Activities
– Sponsor akan mendapatkan slot untuk melakukan Product
Presentation tentang produk-produk dan layanan terkini.
• Sponsor for Visitor Programs
– Touch Screen Demo
• Deskripsi: Panitia akan menyiapkan touch screen di beberapa titik
area pameran. Adapun content dari touch screen tersebut akan di isi
dengan konten mengenai produk pihak Sponsor. Diharapkan para
visitor yang hadir dapat mengetahui produk Sponsor lebih detail.
– Exclusive Program for visitor @ Booth Sponsor
• Deskripsi: Setiap pengunjung diberikan semacam kupon yang
mengarahkan ke booth Sponsor guna mendapatkan Souvenir atau
Hadiah Hiburan yang akan disediakan oleh pihak Sponsor.
Logo @ Outdoor
Promotion
Horizontal Banner
Vertical Banner
Hanging Banner
Baliho
Logo @ Media
Promotion
Online Promotion
(Website, twitter &
facebook)
Magazine Promotion
Newspaper
Promotion
Visitor’s Guide
Lanyard
Backdrop Main Stage
Committee Uniform
Hall of Fame Backdrop
Brand Awareness @IFRA2015
Logo @ Indoor
Promotion
Outdoor
Promotion
Indoor
Promotion
Media
Publication
Online & Social
Media
Branding
Brand Awareness @IFRA2015
Sponsorship akan
memaksimalkan
keikutsertaan
perusahaan pada pameran, baik
pada saat pra pameran, saat
pameran berlangsung, maupun
setelah pameran berakhir.
Melalui sponsorship, akan
dilakukan pemasangan logo &
aktivitas secara eksklusif
sehingga memperluas nilai
publikasi untuk brand image dan
promosi produk dari perusahaan
tersebut.
Platinum Package
Rp. 1.000.000.000,- / Excl ppn
valid for one company only
1) Activation programs
– Press Conference
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
– Product Knowledge Workshop/Seminar (60 menit)
– Booth Activities (weekend)
2) Title as Platinum Sponsor
3) Logo placement on promotional material
Platinum Package
Sponsorship Packages
No Item Qty
1 Booth area (space only) 48 sqm
2 Display area product (space only) 48 sqm
3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit
5 Title as Platinum Sponsor 1 event
6 Activation program
- Press Conference 1 times
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia)
& IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times
- Slot Time at Product Presentation (60 menit) 2 times
- Product Knowledge Workshop/Seminar (60 menit) 2 times
- Booth Activities (weekend) 2 times
7 Logo placement on printed media (national newspaper) 5 times
- Kompas (2 times)
- Tabloid Kontan (1 times)
- Koran Sindo (2 times)
Sponsor announcement on radio
- MRA Radio group (15 spot) 1 set
- MNC Networks Radio Group (15 spot) 1 set
Platinum Package
Sponsorship Packages
No Item Qty
8 Logo placement on exhibition outdoor printed material
T - Banner 20 pcs Horizontal Banner 20 pcs Hanging Banner 15 pcs Baliho 1 pcs Exhibition Gate 1 pcs Billboard 1 pcs
9 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner 10 pcs
Spanduk 10 pcs
Hanging Banner 7 pcs
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
11 Full page advertisement at Directory Book IFRA 2015, FC - Inside Back Cover, 5000 pcs
(material provided by sponsor) 1 pages
12 Bonus promo at Social Media
- Twitter (3 mentions per day) 14 days
- Website (banner link) 14 days
13 Bonus Logo placement on exhibition printed material
Flyer / Brosur 25000 pcs
Directory Book 5000 pcs
Show Directory 10000 pcs
Invitation Opening Ceremony 500 pcs
Gold Package
Rp. 700.000.000,- / Excl ppn
valid for three companies only
1) Activation programs
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
– Slot Time at Product Presentation (60 menit)
2) Title as Gold Package
3) Logo placement on promotional material (selected items)
Gold Package
Sponsorship Packages
Cont..
No Item Qty
1 Booth area (space only) 48 sqm
2 Display area product (space only) 48 sqm
3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit
5 Title as Gold Sponsor 1 event
6 Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise
Indonesia) & IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times
- Slot Time at Product Presentation (60 menit) 1 times
7 Logo placement on printed media (national newspaper) 3 times
- Kompas (2 times)
- Tabloid Kontan (1 times)
Sponsor announcement on radio
- MRA Radio group (15 spot) 1 set
- MNC Networks Radio Group (15 spot) 1 set
8 Logo placement on exhibition outdoor printed material
T - Banner 10 pcs
Horizontal Banner 10 pcs
Hanging Banner 7 pcs
Baliho 1 pcs
Gold Package
Sponsorship Packages
No Item Qty
9 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner 7 pcs
Spanduk 7 pcs
Hanging Banner 5 pcs
10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
11 Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material
provided by sponsor) 1 pages
12 Bonus promo at Social Media
- Twitter (3 mentions per day) 7 days
- Website (banner link) 7 days
13 Bonus Logo placement on exhibition printed material
Flyer / Brosur 25000 pcs
Directory Book 5000 pcs
Show Directory 10000 pcs
Invitation Opening Ceremony 500 pcs
Silver Package
Rp. 350.000.000,- / Excl ppn
valid for three companies only
1) Activation programs
– Business Matching Presentation at Technical Meeting with AFI
(Asosiasi Franchise Indonesia) & IFRA exhibitors
– Slot Time at International Franchise Conference (30 menit)
2) Title as Silver Package
3) Logo placement on promotional material (selected items)
Silver Package
Sponsorship Packages
Cont..
No Item Qty
1 Booth and display area (space only) 48 sqm
2 Free Electricity (10 Ampere/1 phase/ 2200 Watt) + MCB 1 unit
3 Title as Silver Sponsor 1 event
5 Activation program
- Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia)
& IFRA exhibitors 1 times
- Slot Time at International Franchise Conference (30 menit) 1 times
6 Logo placement on printed media (national newspaper) 2 times
- Kompas (1 times)
- Tabloid Kontan (1 times)
Sponsor announcement on radio
- MRA Radio group (15 spot) 1 set
7 Logo placement on exhibition outdoor printed material
T - Banner 7 pcs
Horizontal Banner 7 pcs
Hanging Banner 5 pcs
Baliho 1 pcs
Silver Package
Sponsorship Packages
No Item Qty
8 Logo placement on individual outdoor printed material (material provided by sponsor)
T - Banner 5 pcs
Spanduk 5 pcs
Hanging Banner 3 pcs
9 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set
10 Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided
Retail Packages
one company one logo (Logo only)
SPANDUK
Ukuran 1m x 7m
Distribusi Area pameran
Harga Rp 3.000.000/logo/buah INDIVIDUAL SPANDUK Ukuran 1m x 7m Harga Rp 2.500.000/buah UMBUL-UMBUL Ukuran 1m x 5m
Distribusi Area pameran
Harga Rp 3.000.000/logo/buah INDIVIDUAL UMBUL-UMBUL Ukuran 1m x 5m Harga Rp 2.500.000/buah PAPER BAG Ukuran 25 cm x 36 cm Jumlah 1000 buah
Distribusi Pengunjung pameran
Cetak Full Colour
Harga Rp 50.000.000/logo
SERAGAM PANITIA
Ukuran Polo Shirt
Jumlah 500 buah
Distribusi Panitia, tenaga part timer dll
Harga Rp 50.000.000/logo
NAMETAG EXHIBITOR/VISITOR
Tali Name Tag 5.000 buah
Harga Rp 100.000.000/logo
