APPENDICES. Questionnaires

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APPENDICES Appendix A: Questionnaire (English)

Questionnaires

The Impact of A Beauty Vlogger's Credibility on Purchase Intention Mediated By Consumer Attitude: The Case of Maybelline New York in

Surabaya

This questionnaire was created by Nerissa Idelle who is a final semester student of the International Business Management program at Petra Christian University. This questionnaire is part of the requirements for the undergraduate program (S1).

Through this questionnaire, the researcher wants to find out the impact of beauty vlogger’s credibility on purchase intention mediated by consumer attitude of Maybelline New York products for women in Surabaya. The results of the questionnaire will only be used for the purpose of this study and will not be disclosed to the public. Please answer the questions with honesty and in accordance with your current situation. Thank you.

Instructions for Filling Characteristics of Respondents Give a sign (X) on one of the choices that best suits you.

Characteristics of Respondents 1. Age

a. 15 – 19 years old d. 30 - 34 years old b. 20 – 24 years old e. > 34 years old c. 25 – 29 years old

2. Occupation

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Appendix A: Questionnaire (English) (continued)

3. Monthly Income

a. < Rp. 1,500,000 c. Rp. 3,000,001 – Rp. 5,000,000 b. Rp. 1,500,000 – Rp. 3,000,000 d. ≥ Rp. 5,000,001

4. Are you living in Surabaya?

a. Yes

b. No (Stop here)

5. Have you ever watched video on YouTube?

a. Yes

b. No (Stop here)

6. Have you ever watched beauty vlog on YouTube?

a. Yes

b. No (Stop here)

Questionnaire Filling Instructions

Give your response by giving a cross (X) on the available scale according to your level of agreement on the basis of the following questions. The bigger the score you choose shows that you are more agree with the statement and vice versa.

1 = Strongly Disagree (SD) 2 = Disagree (D)

3 = Neutral (N) 4 = Agree (A)

5 = Strongly Agree (SA)

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MAKEUP NGOPI2 CANTIK! with Maybelline Powder Mattes (Please watch this video beforehand)

Are you familiar with the beauty vlogger in the previous vlog?

a. Yes b. No

No. Credibility Indicator

Expertise 1.

Tasya Farasya has the knowledge about makeup industry.

In your opinion, in terms of makeup, Tasya Farasya can be considered as:

Not an expert 1 2 3 4 5 Expert

2. In your opinion, in terms of makeup, Tasya Farasya can be considered as:

Inexperienced 1 2 3 4 5 Experienced

3.

In your opinion, in terms of knowledge about make up products that is being reviewed, Tasya Farasya can be considered as:

Unknowledgeable 1 2 3 4 5 Knowledgeable

4.

In your opinion, in terms of being Maybelline New York endorser, Tasya Farasya can be considered as:

Unqualified 1 2 3 4 5 Qualified

In your opinion, as a beauty vlogger, Tasya Farasya can be considered as:

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Trustworthiness

1. In your opinion, as a beauty vlogger, Tasya Farasya is:

Undependable 1 2 3 4 5 Dependable

2.

In your opinion, how honest do you think Tasya Farasya is in reviewing make up products?

Dishonest 1 2 3 4 5 Honest

3.

In your opinion, in terms of career consistency in the makeup field, Tasya Farasya can be considered as:

Unreliable 1 2 3 4 5 Reliable

4. In your opinion, as a beauty vlogger, Tasya Farasya can be considered as:

Insincere 1 2 3 4 5 Sincere

5.

In your opinion, in terms of providing opinions about makeup products, Tasya Farasya can be considered as:

Untrustworthy 1 2 3 4 5 Trustworthy

Attractiveness 1. In your opinion, Tasya Farasya is:

Unattractive 1 2 3 4 5 Attractive

2. In your opinion, Tasya Farasya is:

Not classy 1 2 3 4 5 Classy

Ugly 1 2 3 4 5 Beautiful

Plain 1 2 3 4 5 Elegant

Not sexy 1 2 3 4 5 Sexy

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No. Indicator 1 2 3 4 5

Consumer Behavior 1. In general, I feel positive towards Maybelline

New York products.

2. I will buy the makeup products from Maybelline New York.

3. I believe the makeup products from Maybelline New York will have benefit for me.

No. Indicator 1 2 3 4 5

Purchase Intention 1. I have the intention to buy Maybelline New York

makeup products again in the future.

2. I will recommend Maybelline New York makeup products to others.

3. I prefer to buy Maybelline New York makeup products rather than other makeup brands.

4. I will find more positive information about Maybelline New York makeup products.

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Appendix B : Kuesioner (Bahasa Indonesia) KUESIONER

Dampak Kredibilitas Beauty Vlogger Terhadap Niat Beli yang Dimediasi oleh Sikap Konsumen: Studi Kasus Maybelline New York di Surabaya

Kuesioner ini dibuat oleh Nerissa Idelle yang merupakan mahasiswa semester akhir dari program Manajemen Bisnis Internasional di Universitas Kristen Petra.

Kuesioner ini adalah bagian dari persyaratan untuk kelulusan program sarjana (S1).

Melalui kuesioner ini, peneliti ingin mengetahui dampak kredibilitas beauty vlogger terhadap niat beli yang dimediasi oleh sikap konsumen produk Maybelline New York untuk wanita di Surabaya. Hasil kuesioner hanya akan digunakan untuk tujuan penelitian ini dan tidak akan mengungkapkan kepada publik. Silakan jawab pertanyaan dengan jujur dan sesuai dengan kondisi Anda saat ini. Terima kasih.

Instruksi Pengisian Karakteristik Responden

Berilah tanda (X) pada salah satu jawaban pilihan yang paling sesuai menurut Anda.

Karakteristik Responden 1. Umur

a. 15 – 19 tahun d. 30-34

b. 20 – 24 tahun e. > 34 tahun c. 25 – 29 tahun

2. Perkerjaan a. Pelajar

b. Mahasiswa e. Ibu Rumah Tangga

c. Wiraswasta f. Lain-lain

d. Karyawan Swasta

3. Pendapatan per bulan

a. < Rp. 1,500,000 c. Rp. 3,000,001 – Rp. 5,000,000 b. Rp. 1,500,000 – Rp. 3,000,000 d. ≥ Rp. 5,000,001

Appendix B : Kuesioner (Bahasa Indonesia) (lanjutan)

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4. Apakah Anda berdomisili di Surabaya?

a. Ya

b. Tidak (Berhenti sampai disini)

5. Apakah Anda pernah menonton video melalui YouTube?

a. Ya

6. Apakah Anda pernah menonton beauty vlog melalui YouTube?

a. Ya b. Tidak

Instruksi Pengisian Kuesioner

Berikan respons Anda dengan memberika tanda silang (X) pada skala yang tersedia sesuai dengan tingkat persetujuaan Anda berdasarkan pertanyaan-pertanyaan berikut. Semakin besar skor yang Anda pilih menunjukkan Anda semakin setuju terhadap pernyataan tersebut dan sebaliknya.

1 = Sangat Tidak Setuju (STS) 2 = Tidak Setuju (TS)

3 = Ragu-ragu atau Netral (N) 4 = Setuju (S)

5 = Sangat Setuju (SS)

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Menunjukan video oleh Tasya Farasya dengan judul “MAKEUP NGOPI2 CANTIK! with Maybelline Powder Mattes”

1. Apakah anda tahu (familiar) dengan beauty vlogger dari video tadi?

a. Ya

No. Indikator Kredibilitas

Keahlian 1.

Menurut pendapat Anda, seberapa ahlikah Tasya Farasya dalam hal makeup:

Tidak ahli 1 2 3 4 5 Ahli

2.

Menurut pendapat Anda, seberapa berpengalamankah Tasya Farasya dalam hal makeup:

Tidak

berpengalaman 1 2 3 4 5 Berpengalaman

3.

Menurut pendapat Anda, dalam hal pengetahuan tentang makeup yang sedang diulas, Tasya Farasya dapat dianggap sebagai:

Tidak berpengetahuan

luas

1 2 3 4 5 Berpengetahuan

luas

4.

Sebagai endorser dari Maybelline New York, Tasya Farasya:

Tidak memenuhi

syarat 1 2 3 4 5 Memenuhi

syarat 5. Menurut pendapat Anda, sebagai beauty vlogger, Tasya Farasya:

Tidak terampil 1 2 3 4 5 Terampil

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Kepercayaan 1.

Menurut pendapat Anda, Tasya Farasya adalah beauty vlogger yang:

Tidak bisa

diandalkan 1 2 3 4 5 Bisa

diandalkan

2.

Menurut pendapat Anda, seberapa jujur Tasya Farasya saat mengulas produk makeup?

Tidak jujur 1 2 3 4 5 Jujur

3.

Menurut pendapat Anda, dalam hal konsistensi karir di bidang makeup, Tasya Farasya dapat dianggap sebagai:

Tidak konsisten 1 2 3 4 5 Konsisten

4.

Menurut pendapat Anda, sebagai beauty vlogger, Tasya Farasya dapat dianggap:

Tidak tulus 1 2 3 4 5 Tulus

5.

Menurut pendapat Anda, dalam penyampaian pendapat tentang produk makeup, Tasya Farasya:

Tidak bisa

dipercaya 1 2 3 4 5 Bisa dipercaya

Daya Tarik 1. Menurut pendapat Anda, Tasya Farasya:

Tidak menarik 1 2 3 4 5 Menarik

2. Menurut pendapat Anda, Tasya Farasya:

Tidak berkelas 1 2 3 4 5 Berkelas

Tidak Cantik 1 2 3 4 5 Cantik

Tidak anggun 1 2 3 4 5 Anggun

Tidak seksi 1 2 3 4 5 Seksi

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No. Indicator 1 2 3 4 5

Niat Membeli 1. Saya memiliki niat untuk membeli produk

makeup Maybelline New York lagi di masa depan.

2. Saya akan merekomendasikan produk makeup Maybelline New York kepada konsumen lain.

3. Saya lebih suka membeli produk makeup Maybelline New York dibandingkan dengan merek lainnya.

4. Saya akan mencari informasi positif tentang produk makeup Maybelline New York.

No. Indicator 1 2 3 4 5

Sikap Konsumen 1. Secara umum, saya memiliki perasaan positif

terhadap produk-produk Maybelline New York.

2. Saya akan membeli produk makeup dari Maybelline New York.

3. Saya percaya produk makeup Maybelline New York akan bermanfaat bagi saya.

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Appendix C: Questionnaire Result

No. X1.1 X1.2 X1.3 X1.4 X1.5 X2.1 X2.2 X2.3 X2.4 X2.5 X3.1 X3.2 X3.3 X3.4 X3.5 M1 M2 M3 Y1 Y2 Y3 Y4

1 5 5 4 5 5 5 4 4 4 4 4 4 4 4 3 5 5 5 5 5 5 4

2 4 4 4 4 4 4 4 4 4 4 4 5 3 3 3 4 4 4 4 4 3 4

3 4 5 4 4 4 4 4 4 2 4 5 4 4 4 4 4 4 4 4 4 4 4

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 4 3 2 1

5 5 5 5 5 4 4 4 5 4 4 4 5 5 4 4 5 5 4 5 4 4 4

6 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 5 5 5 4 4

7 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 4

8 5 5 5 5 5 5 3 4 3 3 5 5 5 5 3 5 5 5 5 5 5 5

9 3 4 4 3 3 4 3 4 3 3 4 4 4 3 3 4 3 4 4 2 2 3

10 4 4 4 4 5 4 4 4 4 4 5 5 5 4 4 3 3 3 3 3 3 3

11 4 4 4 4 5 5 3 5 3 4 5 5 5 3 5 4 4 4 4 4 3 3

12 5 5 5 5 5 5 3 3 3 3 4 5 5 5 3 5 5 5 5 5 5 5

13 4 3 5 4 4 4 4 5 5 4 5 5 5 4 4 5 4 3 4 4 2 2

14 4 5 5 5 5 5 3 4 5 4 5 5 5 5 5 5 5 5 5 5 4 5

15 5 5 4 4 5 4 4 4 5 5 3 4 4 5 3 3 2 4 1 2 1 1

16 4 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 3 4

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Appendix C: Questionnaire Result (Continued)

No. ^X1.1 ^X1.2 ^X1.3 ^X1.4 ^X1.5 ^X2.1 ^X2.2 ^X2.3 ^X2.4 ^X2.5 ^X3.1 ^X3.2 ^X3.3 ^X3.4 ^X3.5 ^M1 ^M2 ^M3 ^Y1 ^Y2 ^Y3 ^Y4

19 5 5 4 4 5 5 4 5 5 5 5 5 5 5 4 4 5 5 5 5 5 5

20 5 5 5 5 5 5 4 5 4 4 5 5 5 5 4 3 3 3 3 3 3 3

21 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4

22 4 5 4 4 3 4 3 4 3 4 3 3 3 3 3 5 2 2 2 2 2 2

23 4 4 4 4 4 4 4 3 5 5 5 4 4 4 3 4 4 4 4 3 1 1

24 5 5 5 5 5 5 5 5 4 5 4 5 5 4 4 5 5 5 5 5 5 5

25 3 3 4 5 4 4 3 3 4 3 5 5 5 4 3 4 3 3 3 3 2 3

26 4 5 5 5 5 5 4 5 4 5 5 5 5 5 4 4 4 4 4 4 4 4

27 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 4

28 3 3 3 3 3 3 3 3 3 3 4 4 4 3 3 3 3 3 3 5 2 3

29 5 5 5 5 5 4 5 4 4 5 4 5 4 5 4 4 5 4 4 4 4 4

30 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 3 4 3 2 4

31 4 4 4 4 4 4 4 5 4 4 5 4 5 4 4 4 4 4 5 5 4 4

32 4 4 4 5 5 4 4 5 4 4 4 4 4 4 3 3 3 3 3 3 3 4

33 5 5 5 5 5 5 4 4 4 5 5 5 5 5 5 5 5 5 4 5 4 4

34 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 4 2 2 2

35 4 4 4 4 4 4 3 4 3 3 4 4 4 4 4 3 3 3 3 3 3 3

36 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4

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37 5 5 5 5 5 5 4 5 4 5 5 5 5 5 5 4 4 4 4 4 3 4

38 ⁴ ⁴ ⁵ ⁴ ⁴ ⁴ ⁴ ⁵ ⁴ ⁴ ⁵ ⁴ ⁴ ⁴ ² ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵

39 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴

40 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ³ ³ ³ ³ ² ³

41 4 4 5 5 4 5 4 5 4 4 5 5 5 4 3 4 4 4 4 5 3 4

42 ⁴ ⁴ ⁴ ⁴ ⁴ ³ ² ³ ² ³ ³ ⁴ ³ ³ ³ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴

43 ⁴ ⁴ ⁵ ⁵ ⁵ ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ³ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵

44 ⁴ ⁵ ⁴ ⁴ ⁴ ⁵ ⁴ ⁴ ⁴ ⁵ ⁵ ⁴ ⁵ ⁴ ³ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴

45 5 5 5 5 5 5 3 5 3 4 5 5 5 5 5 3 4 3 3 3 3 5

46 ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵

47 ⁴ ⁵ ⁴ ⁴ ⁵ ⁴ ³ ³ ⁴ ⁴ ⁴ ⁴ ⁵ ² ³ ⁴ ³ ⁴ ⁴ ⁴ ² ⁴

48 ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁴ ⁴ ⁵ ⁴ ⁵ ⁴ ⁴ ⁴ ⁴

49 4 4 4 5 5 4 3 4 4 4 5 4 5 4 4 4 5 5 5 4 4 4

50 ⁴ ⁵ ⁵ ⁴ ⁵ ⁵ ⁴ ⁵ ³ ⁵ ⁵ ⁴ ⁴ ⁵ ⁴ ⁵ ⁴ ⁵ ⁵ ⁴ ⁴ ⁵

51 ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴

52 ⁵ ⁵ ⁵ ⁴ ³ ⁵ ² ⁴ ³ ⁴ ⁵ ⁴ ³ ² ² ⁵ ⁵ ⁵ ⁵ ⁵ ¹ ⁵

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55 5 5 4 5 5 5 4 4 4 4 5 4 5 4 4 4 4 4 4 4 4 4

56 ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ³ ⁴ ⁴ ⁴ ⁴ ⁴ ² ⁴

57 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ³ ⁵ ⁵ ⁵ ³ ⁵ ⁵ ⁵ ⁵ ⁵ ¹ ³

58 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁴ ⁴ ⁵ ⁵ ³ ⁴

59 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5

60 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁵ ⁵ ⁴ ⁴ ³ ⁴ ³ ³ ⁴ ³ ³ ⁵

61 ² ³ ³ ² ³ ² ³ ³ ³ ² ² ³ ³ ³ ² ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴

62 ⁴ ⁵ ³ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ² ³ ³ ² ⁵ ³ ² ¹ ⁴

63 5 5 5 5 5 5 5 5 5 5 5 5 5 3 3 4 3 3 4 4 4 4

64 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴

65 ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ³ ³ ³ ³ ⁴ ² ³ ² ² ⁴ ⁴ ⁴ ⁴ ⁴ ³ ²

66 ⁴ ⁴ ⁴ ⁴ ³ ⁴ ² ³ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴

67 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 5 4 4 4

68 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴

69 ⁴ ⁵ ³ ⁵ ⁵ ⁴ ⁵ ⁵ ⁴ ³ ⁴ ⁴ ⁴ ² ¹ ⁴ ⁴ ³ ⁴ ⁴ ⁴ ⁵

70 ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵

71 5 4 5 4 4 4 4 5 5 4 4 4 5 4 3 5 4 4 4 3 3 4

72 ⁴ ⁴ ⁴ ⁵ ⁵ ⁴ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ³ ³ ³ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵

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73 3 4 3 3 4 2 2 3 3 2 1 2 1 1 1 3 1 1 1 3 3 1

74 ⁴ ⁴ ³ ⁵ ⁴ ⁴ ³ ⁴ ³ ⁵ ⁴ ⁴ ³ ³ ⁴ ³ ⁴ ³ ⁴ ² ² ²

75 ³ ⁴ ³ ³ ³ ³ ² ³ ³ ³ ³ ³ ³ ³ ³ ² ¹ ¹ ¹ ¹ ¹ ³

76 ⁴ ⁴ ⁴ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁵ ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ³ ⁵

77 4 4 5 5 3 4 3 5 4 3 3 3 3 2 3 3 3 3 3 3 3 4

78 ⁴ ⁴ ⁴ ³ ⁴ ³ ³ ³ ⁴ ³ ³ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ³

79 ³ ³ ³ ³ ³ ³ ³ ³ ³ ³ ⁴ ³ ³ ⁴ ³ ³ ³ ³ ⁴ ⁴ ⁴ ⁴

80 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵

81 4 4 4 5 5 3 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4

82 ⁴ ⁴ ⁵ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ³ ⁴ ⁵ ³ ² ³ ⁴ ³ ⁴ ⁴ ⁴ ³ ⁴

83 ⁴ ⁵ ⁴ ⁴ ⁴ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ² ⁵

84 ⁵ ⁴ ⁵ ⁴ ³ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ² ⁵ ⁴ ⁵ ⁵ ⁴ ³ ⁴

85 4 4 4 3 5 4 4 5 3 4 4 5 5 4 3 3 4 3 3 3 2 3

86 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ³ ³

87 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵

88 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ³ ⁴

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90 5 4 4 3 3 3 3 4 2 3 1 3 3 3 2 4 4 4 5 3 3 5

91 ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ⁴ ³ ³ ³ ³ ³ ³ ² ³

92 ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ⁴ ⁴ ³ ³ ³ ³ ³ ³ ² ³

93 ⁴ ⁵ ⁴ ⁵ ⁵ ⁴ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁴ ³ ³ ³ ² ³

94 4 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 4 4 3 4

95 ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ⁵ ³ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ⁴

96 ⁴ ⁴ ⁴ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴

97 ⁵ ⁵ ⁵ ⁴ ⁵ ⁴ ⁴ ⁴ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁵ ⁴ ⁵ ⁵ ⁵ ⁵ ⁴ ⁴

98 3 3 3 3 3 3 3 4 4 3 4 4 4 4 3 3 3 3 4 3 3 3

99 ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ⁴ ³ ⁴ ³ ³ ³ ⁴ ⁵ ⁴ ⁴ ³ ³ ⁴

100 ⁵ ⁵ ⁴ ⁴ ⁵ ³ ⁴ ⁴ ⁴ ⁴ ³ ⁵ ⁵ ⁴ ⁴ ² ¹ ¹ ³ ² ¹ ³

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Appendix D: Display of Statistical Output Validity Test

Credibility Scale Mean if

Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

EXP1 59.01 70.899 .691 .942

EXP2 58.86 71.940 .662 .943

EXP3 58.95 70.896 .690 .942

EXP4 58.93 70.227 .714 .942

EXP5 58.88 70.046 .737 .941

TRU1 59.00 68.747 .829 .939

TRU2 59.40 68.646 .714 .942

TRU3 58.99 70.616 .695 .942

TRU4 59.26 69.709 .662 .943

TRU5 59.14 68.425 .791 .940

ATR1 58.98 68.282 .715 .942

ATR2 58.90 69.424 .795 .940

ATR3 58.93 68.207 .783 .940

ATR4 59.28 68.244 .660 .943

ATR5 59.69 69.145 .616 .945

Consumer Attitude Scale

Mean if Item Deleted

Scale Variance if

Item Deleted

Cronbach's Alpha if

Item Deleted

CON1 7.89 3.594 .761 .897

CON2 8.05 2.735 .847 .813

CON3 8.10 2.758 .818 .841

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Appendix D: Display of Statistical Output (Continued)

Purchase Intention Scale Mean

if Item Deleted

Scale Variance if

Item Deleted

Cronbach's Alpha if

Item Deleted

PI1 10.86 7.132 .767 .827

PI2 11.08 6.822 .775 .821

PI3 11.67 6.486 .708 .852

PI4 11.12 7.177 .685 .856

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Appendix D: Display of Statistical Output (Continued)

Reliability Test

Credibility Cronbach's

Alpha

N of Items

.945 15

Consumer Attitude Cronbach's

Alpha

N of Items

.898 3

Purchase Intention Cronbach's

Alpha

N of Items

.874 4

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Appendix D: Display of Statistical Output (Continued) Normality

Credibility to Consumer Attitude

Unstandardized Residual

N 100

Normal Parameters^a,b Mean .0000000

Std. Deviation .74601018

Most Extreme Differences

Absolute .083

Positive .059

Negative -.083

Kolmogorov-Smirnov Z .835

Asymp. Sig. (2-tailed) .489

a. Test distribution is Normal.

b. Calculated from data.

Credibility and Consumer Attitude to Purchase Intention Unstandardized

Residual

N 100

Normal Parameters^a,b

Mean .0000000

Std.

Deviation

.47844369

Most Extreme Differences

Absolute .133

Positive .099

Negative -.133

Kolmogorov-Smirnov Z 1.331

Asymp. Sig. (2-tailed) .058

a. Test distribution is Normal.

b. Calculated from data.

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Appendix D: Display of Statistical Output (Continued) Autocorrelation

Credibility to Consumer Attitude Model R R Square Adjusted R

Square

Std. Error of the Estimate

Durbin-Watson

1 .478^a .229 .221 .74981 2.084

a. Predictors: (Constant), Credibility

b. Dependent Variable: Consumer Attitude (M)

Credibility and Consumer Attitude to Purchase Intention Model R R Square Adjusted R

Square

Std. Error of

the Estimate Durbin-Watson

1 .830^a .689 .683 .48335 2.039

a. Predictors: (Constant), Consumer Attitude (M), Credibility b. Dependent Variable: Purchase Intention (DV)

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Appendix D: Display of Statistical Output (Continued) Heteroscedasticity

Credibility to Consumer Attitude Model Unstandardized

Coefficients

Standardized Coefficients

t Sig.

B Std.

Error

Beta

1 (Constant) 1.147 .318 3.606 .000

Credibility -.131 .075 -.174 -1.753 .083 a. Dependent Variable: ABSRES1

Credibility and Consumer Attitude to Purchase Intention Model Unstandardized

Coefficients

t Sig.

B Std.

Error

Beta

1

(Constant) .482 .219 2.202 .030

Credibility .021 .057 .043 .372 .710 Consumer

Attitude (M)

-.050 .040 -.142 -1.240 .218

a. Dependent Variable: ABSRES3

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Appendix D: Display of Statistical Output (Continued) Multicollinearity

Credibility and Consumer Attitude to Purchase Intention

Model

Unstandardized Coefficients

t Sig.

Collinearity Statistics

B Std.

Error Beta Tolerance VIF

1 (Constant) .372 .359 1.046 .298

Credibility -.002 .093 -.001 -.018 .986 .771 1.296

Consumer

Attitude (M) .839 .065 .831 12.887 .000 .771 1.296

a. Dependent Variable: Purchase Intention (DV)

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Appendix D: Display of Statistical Output (Continued) F-Test

Credibility to Consumer Attitude

Model Sum of

Squares

df Mean

Square

F Sig.

1

Regression 16.319 1 16.319 29.027 .000^b

Residual 55.097 98 .562

Total 71.416 99

a. Dependent Variable: Consumer Attitude (M) b. Predictors: (Constant), Credibility

Model Sum of

Squares

df Mean

Square

F Sig.

1

Regression 50.225 1 25.112 107.489 .000^b

Residual 22.662 97 .234

Total 72.887 99

a. Dependent Variable: Purchase Intention (DV)

b. Predictors: (Constant), Consumer Attitude (M), Credibility

(25)

Appendix D: Display of Statistical Output (Continued) T-test

Credibility to Consumer Attitude Model

t Sig.

B Std. Error Beta

1 (Constant) 1.124 .540 2.080 .040

Credibility .683 .127 .478 5.388 .000

a. Dependent Variable: Consumer Attitude (M)

Model

t Sig.

B Std.

Error

Beta

1

(Constant) .372 .356 1.046 .298

Credibility -.002 .093 -.001 -.018 .986 Consumer

Attitude (M) .839 .065 .831 12.887 .000

(26)

Appendix D: Display of Statistical Output (Continued) Adjusted R Square

Credibility to Consumer Attitude Model R R Square Adjusted R

Square

1 .478 .229 .221 .74981

a. Predictors: (Constant), Credibility

b. Dependent Variable: Consumer Attitude (M)

Credibility and Consumer Attitude to Purchase Intention Model R R Square Adjusted R

Square

Durbin- Watson

1 .830^a .689 .683 .48335 2.039

a. Predictors: (Constant), Consumer Attitude (M), Credibility b. Dependent Variable: Purchase Intention (DV)