CERTIFICATE
of
EXCELLENCE
PROMOTIONAL KIT
TRAVELERS WORLDWIDE LOOK TO TRIPADVISOR
With more than 500 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world’s largest travel site from reviews to bookings1 — giving
your business unparalleled exposure to a global audience.
1. Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2016. 2. Source: TripAdvisor log iles, average monthly unique visitors, Q1 2017.
of TripAdvisor Apps
2YOU’VE BEEN RECOGNIZED FOR GREAT SERVICE
Your Certiicate of Excellence alerts travelers – both around the corner and across the globe – that you’re committed to delivering a superior customer experience. It’s a statement that resonates strongly with consumers, and one that instantly sets you apart.
GLOBAL RECOGNITION
“I always know I’ll get great service when I see the Certiicate of Excellence.”
TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER
“I discovered this taverna by chance — just was passing by from the beach
and saw the Certiicate of Excellence granted by TripAdvisor on their wall.
I decided to go there for dinner and was not disappointed.”
SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER
“Wonderful. It was just noon when we bumped into this place,
rather uninteresting from the outside, but then we saw the
Certiicate of Excellence and started feeling hungrier.”
REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER
“Both tours were great. It is very good price/quality. Because this tour
operator has a Certiicate of Excellence, my expectations were high.”
TRAVELERS PREFER STANDOUT PROPERTIES
The Certiicate of Excellence signiies that you’ve consistently achieved great reviews from travelers worldwide. It’s the kind of acclaim that motivates travelers to choose one business over another — so be sure to promote your Certiicate everywhere you can.
85%
of travelers are more likely to book a hotel
that wins a “best of” award from TripAdvisor
175%
of travelers are more likely to visit attractions
that win awards from TripAdvisor
STAND OUT FROM THE COMPETITION
Look for big and bold ways to spread the word about your Certiicate of Excellence. Share it on social media and your website, announce it in ads or on billboards, hang signs or banners – the possibilities are endless. (For guidelines on using the TripAdvisor logo in your promotions, see page 7.)
Find unique and memorable ways to spotlight your Certiicate of Excellence and capture the attention of potential customers. Throw a party or host an event, get creative with property or vehicle signage — or better yet, promote it in a unique way that showcases your business. Remember: The more creative your promotions, the more heads you’ll turn.
USAGE GUIDELINES
CLEAR SPACE AND SIZING
A minimum amount of clear space equal to 1/5 the height of the Certiicate of Excellence logo is required. Certiicate of Excellence logos should read legibly when reduced in size.
For best results, a minimum 120 pixel width for standard logos is recommended.
FILE TYPES
Certiicate of Excellence logos are provided for your use across all media, please use as provided. • For print purposes use vector (EPS) iles • For online purposes use raster (JPG/PNG) iles • When logo is present on the page, you do not
need to reference TripAdvisor Certiicate of Excellence in the text
Vector EPS graphics are scalable, print-quality iles that work in any Adobe or other industry standard print or web layout software. All other ile types are available by request.
APPEARANCE AND SPECIFICATIONS
LOGOTYPE FOR WHITE BACKGROUND
LOGOTYPE FOR BLACK BACKGROUND COLOR PALETTE
LOGOTYPE FOR GREEN BACKGROUND
LOGO
• Do not modify the Certiicate of Excellence logo in any way.
• Do not separate or move elements from the Certiicate of Excellence logo and use them individually.
• Do not just show part of the Certiicate of Excellence logo or allow it to bleed off the page – it must always appear in its entirety with the proper amount of breathing/clear space. • Do not resize the logo any smaller than the
speciications on page 9.
REFERENCING TRIPADVISOR
• Spell TripAdvisor correctly: capital T, capital A, no space in the middle
• The wordmark “TripAdvisor” must be marked with a registered trademark symbol (®) on the irst reference, including in social media posts • Do not mark our Twitter handle (@TripAdvisor)
with a registered trademark symbol (®)
THINGS TO AVOID
LOGOS CAN BE USED ON TOP OF PHOTOS BUT PLACE THE LOGO OVER SIMPLE BACKGROUNDS.
DO NOT CHANGE THE COLOUR, SHADE OR OPACITY OF ANY PART OF THE CERTIFICATE OF EXCELLENCE LOGO.
DO NOT ADD, CHANGE OR REWRITE ANY TEXT IN THE CERTIFICATE OFEXCELLENCE LOGO.
THANK YOU
&
CONGRATULATIONS
SHARE YOUR PROMOTIONS!
Certiicate of Excellence recipients will be announced to the public in June 2017. Capitalize on valuable seasonal travel-planning opportunities by getting a head start on your promotional plans.
And remember: We love to see how businesses like yours are promoting their achievement. Share your promotions with TripAdvisor via email at COE@tripadvisor.com, and tag
images on social media with #OnTripAdvisor
If you have questions concerning use and reproduction of a Certiicate of Excellence logo or Certiicate of Excellence mark, contact us at
COE@tripadvisor.com.
CLAIMS RELATING TO CERTIFICATE OF EXCELLENCE
These guidelines are provided by TripAdvisor in order to provide you with guidance concerning appropriate uses of the Certiicate of Excellence mark and Certiicate of Excellence logo. Any claims, statements or allegations you make should be reviewed by your company’s legal counsel for compliance with applicable laws and regulations.
RIGHTS OF USE
The Certiicate of Excellence mark and the Certiicate of Excellence logo are registered and/or common law trademarks owned by TripAdvisor. As a winner of a Certiicate of Excellence award, you are hereby granted a limited, nontransferable, non-sublicensable, personal, royalty-free, non-exclusive licence to use and display the Certiicate of Excellence mark and Certiicate of Excellence logo. All advertisements and promotions using the Certiicate of Excellence mark or Certiicate of Excellence logo must be submitted to TripAdvisor for approval prior to use. You’ll ind contact information at the end of this document. The Certiicate of Excellence logo must be used in a consistent manner and must always be used in full and in the same colour, font and shape as provided by TripAdvisor. You may not directly or indirectly change, edit, add to, copy or extract content from or produce derivatives of the Certiicate of Excellence logo or any content within the Certiicate of Excellence logo. The Certiicate of Excellence logo must be used in an accurate manner that would not mislead consumers in any way.
DURATION OF USE
You may use the 2017 Certiicate of Excellence logo in perpetuity. However, consistent with the terms of these guidelines, you may only use the Certiicate of Excellence logo in the form provided, which prominently displays the “2017” designation.
CROSS-SELLING
The Certiicate of Excellence mark and Certiicate of Excellence logo may only appear on or in connection with the winning hotel, restaurant, attraction or destination. If any advertising features multiple businesses, it must be made clear that the award has only been given to the speciic winning place or product.
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