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(1)

NEWS LETTER

Penulisan Public Relations

–

KOM 210

Program Studi Ilmu Komunikasi

Dosen Pengampu

Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New

(2)

A printed periodic

publication

distributed

by an organization to a

particular

(3)
(4)

Mutual interest & mutual benefit

Less formal

, more letter like, more featurish

(5)

Objectives

(6)

Increase a level of interest

Increase a level of awareness

Create & maintain a dialogue

Reinforce attitudes & actions

(7)

TYPES

(8)

Advocacy Newsletter

Consumer Newsletter (how-to) Subscription Newsletter

Special-Interest Newsletter (particular profession) External Newsletter

(9)

Effective Writing

(10)
(11)

Short sentences

Businesslike language

Informal, but not chatty

(12)

How to use

a few words to

summarize an entire

article

Both a

design element

& an

information component

(13)
(14)
(15)
(16)
(17)
(18)

Referensi

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