NEWS LETTER
Penulisan Public Relations
–
KOM 210
Program Studi Ilmu Komunikasi
Dosen Pengampu
Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New
A printed periodic
publication
distributed
by an organization to a
particular
Mutual interest & mutual benefit
Less formal
, more letter like, more featurish
Objectives
Increase a level of interest
Increase a level of awareness
Create & maintain a dialogue
Reinforce attitudes & actions
TYPES
Advocacy Newsletter
Consumer Newsletter (how-to) Subscription Newsletter
Special-Interest Newsletter (particular profession) External Newsletter