A Theory of Buyer Behavior2
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Business Buyer Behavior • It refers to buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented
Ourresultsshowthatsupplierswhofeeltheyarebeingade- quately and fairly rewarded in terms of their input into the relationship distributive justice are more likely to use data essential
of shipment all together Proportion of the order lot size that is produced by vendor i with ∑ , where N is the number of vendor in supplier pool [decision variable] Order lot size
The environment Marketing stimuli Product Price Place Promotion Other Economic Technological Social Cultural Buyer responses Buying attitudes and preferences Purchase behavior: what