Competitive Marketing Strategy
Problems To Be Addressed
Entering the current era where everything is instant, a wide range of accurate tactics and
strategies are needed for the marketers to remain competetive and survive in a highly
dynamic market condition. Various available opportunities need to be responded quickly
and accurately to produce long term benefits for the company.
Objectives:
Having attended this program, the participants are expected to be able to :
Understand the strategic market planning
Understand the marketing audit
Understand the proces of marketing strategy planning
Subjects Covered :
Marketing planning
Map of competition
Key factors in marketing strategy
Portfolio analysis and strategic market plan
Developing marketing program
Who should attend :
Marketing Manager
Business Unit Manager, Area Manager or Branch Manager
Competitive Marketing Strategy
Menjawab Masalah Apa :
Memasuki era instan saat ini dibutuhkan berbagai taktik dan maupun strategi yang jitu bagi
para pemasar untuk tetap dapat bersaing dan bertahan menghadapi kondisi pasar yang
sangat dinamis. Berbagai peluang yang ada perlu direspon secara cepat dan tepat untuk
menghasilkan keuntungan jangka panjang bagi perusahaan.
Manfaat apa yang anda peroleh
:
Memahami perencanaan pasar strategis
Memahami audit pemasaran
Proses langkah-langkah dalam melakukan perencanaan strategi pemasaran
Apa saja yang di bahas :
Perencanaan pemasaran
Peta persaingan
Faktor-faktor keunggulan dalam strategi pemasaran
Analisis portofolio dan rencana pasar strategis
Membuat program pemasaran
Siapa yang perlu ikut
:
Manajer Pemasaran
PARTICIPANTS
SpvPUBLIC TRAINING
• DECISION SCIENCE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
• STRATEGIC MANAGEMENT
Corporate Parenting Company Strategic Planning Managing Organizational Change Business Model CanvasInnovation Strategy (New)
Managing Innovation for Organization Growth (New) Product Innovation Management
Strategic Decision Making
Creative Thinking Technique Practical Problem Solving
Minaut Indonesia - Problem Solving & Decision Making
24-25 30 Jun-01 Jul 22-23 17-18
22-23 10-11 08-09 27-28 08-09 01-02 26-27 12-13 25-26 12-13
26-30 23-27 16-20 13-17 04-0825-29 31 Aug-04 Sep10-14 28 Sep-02 Oct19-23 30 Nov-04 Dec09-13 14-18
04-06 25-26 21-22 15-17 16-17 28-30 01-03 28-30 08-09 11-13 06-08 20-22 12-13 30 Sep - 02 Oct 18-20 02-04 09-11 01 02 03 04 05 06 07 08 09 10 11
• HUMAN RESOURCE MANAGEMENT
Human Resources Management Competency Based HRM/CBHRM Practical Job AnalysisDesigning Competency Model Talent Management
Competency Based Recruitment & Selection Practical Behavior Based Interview Designing Learning Program Designing Training Program Evaluating Training Program
Measuring Return On Training Investment - ROTI
14-18 23-27 10-12 17-19 29 Sep - 01 Oct 26-30 21-22 12-13 14-18 10-14 08-12 17-18 19-21 06-07 12-13 17-19 20-24 09-13 09-13 01-02 10-11 25-27 19-21 21-23 07-08 02-03 24-26 25-27 08-10 04-05 04-05 26-28 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Hours 16 20 16 20 16 24 24 16 16 16 40 40 20 16 16 16 24 16 24 24 16 16 Staff Mgr Sr Mgr Days 2 2.5 2 2.5 2 3 3 2 2 2 5 5 2.5 2 2 2 3 2 3 3 2 2 6,000,000 6,000,000 4,600,000 5,000,000 5,500,000 5,000,000 5,000,000 4,850,000 4,700,000 4,600,000 7,500,000 6,200,000 4,650,000 4,200,000 4,400,000 4,400,000 4,850,000 4,400,000 4,400,000 4,850,000 4,400,000 4,500,000 Price (IDR)
• GENERAL MANAGEMENT
Training for Trainers Office ManagementFiling Management (New Tittle)
Designing Standard Operating Procedure (SOP) Management for Professional Secretary
30 Sep - 02oct 21-23 01-02 12-13 06-08 19-21 19-20 27-28 18-20 05-06 01-03 16-17 08-09 17-19 29-30 11-13 19-21 11-12 16-18 17-19 17-18 24 24 16 16 24 3 3 2 2 3 5,750,000 5,000,000 4,500,000 3,850,000 5,200,000
• MARKETING MANAGEMENT
Competitive Marketing StrategyMarketing Plan for Sustainable Competitive Advantage Marketing Management
Building Service Culture
Customer Satisfaction Management Customer Service Orientation Enhancement Marketing Channel Strategy (New) Sales Management
Salesmanship
Negotiation Skill for Business Winning Product Management Digital Marketing
Applied Marketing Research
08-10 20-22 01-03 03-05 21-22 22-23 27-29 11-13 24-26 14-16 28-30 09-11 06-08 04-06 20-21 03-05 26-27 18-19 28-30 22-23 09-10 16-17 29 Sep - 01 Oct 01-03 10-12 09-11 07-09 25-27 22-23 24-25 23-24 19-20 03-04 01-02 04-05 01-02 28-30 28-30 28 29 30 31 32 33 34 35 36 37 38 39 40
• OPERATION MANAGEMENT
Project Procurement & Risk Management Operation Exellence
Inventory Management Purchasing Management
Distribution & Transportation Management (New) Project Management
Owner’s Estimate
Lean System (New)
Workplace Producticivity Improvement Work Load Analysis
Warehouse Management Maintenance Management 23-27 08-12 03-05 29 Sep - 01 Oct 01-03 15-17 08-10 15-17 24-26 18-20 11-12 02-03 12-13 08-10 12-13 21-23 27-29 15-17 11-13 21-23 03-05 20-22 25-27 23-25 04-05 22-23 03-05 10-12 16-17 07-09 14-16 06-07 22-24 29-30 27-29 31 Mar - 02 Apr 17-19 19-21 05-07 24-26 16 20 24 16 20 16 20 20 16 20 20 16 20 36 16 24 16 24 36 24 20 16 24 20 16 24 16 20 24
PARTICIPANTS
Spv Staff Mgr Sr MgrPUBLIC TRAINING
2 2.5 3 2 2.5 2 2.5 2.5 2 2.5 2.5 2 2.5 4.5 2 3 2 3 4.5 3 2.5 2 3 2.5 2 3 2 2.5 3 Days 5,100,000 4,650,000 5,100,000 4,200,000 4,200,000 4,200,000 4,850,000 4,850,000 4,200,000 4,850,000 4,850,000 3,850,000 4,850,000 5,850,000 4,100,000 5,850,000 4,100,000 4,100,000 5,750,000 5,250,000 5,400,000 4,100,000 6,000,000 4,200,000 4,100,000 4,100,000 4,000,000 5,300,000 4,950,000 Price(IDR) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Production/Operation Management Quality Management (New) Supply Chain Management
Production/Operation Planning & Control
26-30 07-08 20-21 25-29 02-06 06-08 19-21 17-19 11-13 10-12 Hours
• FINANCIAL MANAGEMENT
Finnon 1 : Understanding Financial Statement Finnon 2 : Profit Planning & Capital Budgeting Integrated Risk Management
Treasury Management
Budgeting
Financial Statement Analysis Effective Cost Management
28-30 27-28 11-13 18-20 19-21 12-14 21-23 02-03 27-29 01-03 09-10 24-26 18-20 16-18 27-29 03-0530 Jun - 02 Jul 22-23 15-16 07-08 17-18 09-10 06-08 11-12 03-04 26-27 16-17 30 Sep - 02 Oct 08-09 12-13 02-04 25-26 15-16 11-13 24-25 57 58 59 60 61 62 63 64 65 66 Internal Audit
Forensic Accounting & Fraud Investigation Feasibility Study 24-26 20-22 11-13 09-11 18-20 28 Sep - 02 Oct 09-13 31 Mar - 02 Apr
• SPECIAL PROGRAM
Young Manager’s Program
Assessment Center Assessor Certification
Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah New Product Development Professional
Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy Modul 2 : Acquiring & Developing the Right Employees Modul 3 : Retaining the Best Employee
Modul 4 : Increasing Employee Engagement
25-29
21-23 28-30
25-27 21 Apr - 05 Jun 29 Sep - 13 Nov
02-06 16–18 10-13 15-17 20-22 24-26 20-24 08-12 24-28 04-06 25-28 05-09 09-13 23-27 07-11 07-11 26-30 23-27 67 68 69 70 71
• MANAGING OTHERS
Managing People Effective Leadership Managing Team Development Effective Supervisory Management Leader as A Coach (New)02-04 08-10 03-05 16-17 19-20 11-13 12-13 20-22 06-08 21-22 10-11 03-05 15-16 01-03 25-27 17-18 31 Mar-02 Apr 14-15 28-30 19-20 19-21 27-28 04-06 27-29 10-11 24-26 30 Jun - 02 Jul03-05 72 73 74 75 76 77 78 79 80
PARTICIPANTS
PUBLIC TRAINING
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC20 16 20 16 20 16 16 40 20 20 110 40 40 24 32 24 24 24 20 16 24 24 16 Spv Staff Mgr Sr Mgr 2.5 2 2.5 2 2.5 2 2 5 2.5 2.5 28 5 5 3 4 3 3 3 2.5 2 3 3 2 Days 5,500,000 4,400,000 5,500,000 4,400,000 4,500,000 4,950,000 5,200,000 5,100,000 4,950,000 5,500,000 19,200,000 9,800,000 5,300,000 15,000,000 6,800,000 5,000,000 5,000,000 5,000,000 4,950,000 5,750,000 6,200,000 5,750,000 4,100,000 Price (IDR)
• PERSONAL EFFECTIVENESS
Effective Business Communication Report WritingBusiness Presentation Skill Time Management 24-26 24-25 16-18 02-04 19-20 12-13 28-29 18-20 25-26 12-13 04-05 11-13 15-17 29-30 12-13 17-18 16 20 20 16 2 2.5 2.5 2 4,000,000 5,000,000 4,200,000 4,000,000
All Program Will Be Presented In Bahasa Indonesia
Nama Pelatihan
Tanggal
Pukul :
Biaya
Nama Perusahaan
Alamat Surat
No. Telp. Persh
Fax Persh :
Contact Person
Telp / HP
Jabatan
Bidang Usaha
No. Email HP L/P 1 2 3 4 5Bagian Pelayanan Pelanggan:
Pembayaran dilakukan secara transfer ke:Telp
: (021) 8798-4777
BANK MANDIRI: (021) 3318-3601
Cabang ThamrinFax
: (021) 8799-1059
No. Rek. :
1 0 3 - 0 0 8 5 2 8 8 5 8 - 3
Mobile
: 0815 5995 6195
a/n: Yayasan Pendidikan & Pembinaan Manajemen: support@manajemenforum.com
Website
: www.manajemenforum.com
BANK CENTRAL ASIACabang Kwitang
No. Rek. :
6 8 6 0 1 3 8 5 5 5
a/n: Yayasan Pendidikan & Pembinaan Manajemen
Pembayaran akan kami lakukan :
Tanggal Pembayaran :………..Transfer melalui Bank : ………
Pendaftar,
Konfirmasi,
……….. '………
Nama/Jabatan
Bag. Pelayanan Pelanggan PPM
Apabila terdapat informasi yang kurang jelas dapat menghubungi kami di (021) 8798 4777 atau kunjungi http://www.forummanajemen.com
(Mohon bukti transfer difax sebelum pelatihan)
INFORMASI PENDAFTARAN
Nama Peserta Jabatan
Formulir Pendaftaran Program Pengembangan Eksekutif
2015
PPM Manajemen www.ManajemenForum.Com
PEMBAYARAN
BagianPERHATIAN - KETENTUAN PEMBATALAN !
TEMPAT PENYELENGGARAAN
PPM Manajemen - Gedung Bina Manajemen, Jl. Menteng Raya No. 9 Jakarta Pusat 10340
Bersama ini kami konfirmasikan pendaftaran nama tersebut diatas dan kami menyetujui semua ketentuan yang berlaku.
• Denda sebesar Rp 500.000,- (lima ratus ribu rupiah) untuk pembatalan yang dilakukan 2 (dua) hari kerja sebelum tanggal penyelenggaraan.
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