POPULAR REACTIONS TO OVERDEVELOPMENT
OF TOURISM IN BALI
Introduction
1. Bali tourism as resilient to two terrorist attacks, in 2002 and 2005 2. In 2012, the 'Cultural Landscape of Bali' enlisted by UNESCO as
World Heritage
3. In 2014, 10 million tourists visited the island: 3,7 international, 6,3 domestic
4. The number of visitors is almost 3,5 times the island's total population
5. Tourism has been used as scapegoat of the island's overdevelopment
The Indonesian Government's Tourism Policy
1. Some breakthroughs in tourism-related policies by the Jokowi government
2. Government set target of receiving 20 million visitors by 2019 3. Radical change in visa policy: free visas for 176 countries
4. Increase in promotion funding: Rp 300 M (2014), Rp 1,2 T (2015), Rp 3 T (2016)
5. Aggressive promotion through BAS strategy: branding, advertising, selling
Recent Development of Tourism in Bali
1. Central Government targeted Bali to receive 10 million foreign visitors by 2019.
2. Estimated that with the same number of domestic tourists, Bali will receive 20 million tourists.
3. Over- and unbalanced development of tourism in Bali.
4. Tourism concentrated in the South, resulting in overcrowding and traffic congestion.
5. Massive appropriation of land to build tourism related property, a threat to agricultural land and the UNESCO protected 'Cultural
Tourism facilities concentrate in the South
Badung, Denpasar, Gianyar
Number
%
Hotel
2,050
63,3
The Economy of Bali, 1971-2014
Sectoral Contributions
Contributions Agriculture
Services
1971
2014
1971
2014
Income
59.3
14.6
31.8
68.4
Employment
67.5
24.8
22.2
51.3
Movement
Bali Not for Sale
1. A call for Balinese not to sell their land.
2. The ideas has been around for a couple of decades but the slogan is invented by artists Gde Sayur and friends in 2010.
3. A art i stallatio reads Not for “ale i a rice field i Ubud.
4. I it as adopted as sloga for ‘eject ‘ecla atio Tolak Reklamasi). 5. Art shows and music performances in the rice field.
6. In 2014 it was installed in beautiful Ceking rice terrace, a popular tourist attraction.
7. Immediate impacts: farmers of the rice field given compensation @ Rp 2 M/month.
Jakarta Globe, 2014
Bali
— Not For Sale is a pu li ove e t
respo di g to the high o versio of the isla d s
rice fields into [commercial property]. The
campaign aims to restore the awareness that rice
Reclamation Project Tanjung Benoa Bay
1. Controversial project to reclaim 880 ha of shallow water in Tanjung
Benoa to build marina, hotels, theme park, and other tourism facilities. 2. Strong rejection from members of communities as the project is
expected to harm local ecosystems.
3. The project would add to the crowding and overdevelopment of Bali's South.
4. Failure of a similar, existing project in Serangan Island, next to the proposed location.
5. No guarantee that the reclamation would be for the benefit of local people.
Jerink, musician
Super a
is
Dead
We may not be able to stop the reclamation
project, but at least we expressed our voice, at least we brave to reject it, and brave to express our
disagree e t.
Artistic movement to protest against
overdevelopment
1. Works of art and performances have often been used by Balinese to express social concern, since the colonial era until the early
decades of independence.
2. During the New Order authoritarian regime (1968-1998), arts were used to convey social concern but only symbolically.
3. Now, using arts to express concern is more explicit and frequent, because of more freedom of expression and there are more
development issues for the public to debate.
4. Unlike other regions in Indonesia, Bali has reached a stage of
Conclusion
1. Bali is a small island that is experiencing overdevelopment. While infrastructure has been very limited, the highly promoted aim of
receiving 20 million tourists by 2019 means increased pressure on the island to realise sustainable tourism.
2. Various members of society have shown opposition to overdevelopment
expressed through the Not for “ale o e e t, a sharp a d stro g
phrase to parodise the For “ale ad ertise e t.
3. Bali Not for “ale popular movement aims to help Bali develop its
tourism industry sustainably, by maintaining rice fields, agricultural land, natural environments, and culture, all of which have proved to be
