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Achmad, T. Arifin. 2010. Pengaruh Customer Relationship Marketing (CRM) Terhadap Loyalitas Pengguna Matahari Club Card (MCC) Pada Matahari Departement Store MAL Ska Pekanbaru. Riau : Universitas Riau
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Ata, U. Zeynep and Aysegul Toker. 2012. The effect of customer relationship management adoption in business-to-business markets. Journal of Business and Industrial Marketing vol 27 pp 497–507. Turkey : Bogazici University
Budiyanto, Enjang Tachyan & Indrie Kenshy. 2011. Penerapan Sistem Penjualan Cash and Credit Card Dalam Kaitannya Dengan Member Card Discount. Jurnal Ilmiah Ranggagading Volume 11
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Dimitriadis, Sergios dan Eric Stevens. 2008. Integrated Customer Relationship Management for Service Activities : An Internal/external gap Model. Journal of Marketing Management for Service Qualityvol 18 pp 496-511.France
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Marketing Researchvol 67 pp 30–45. Rotterdam : Erasmus University.
Wijaya, Sherly dan Sienny Thio. 2008. Implementasi Membership Card Dan Pengaruhnya Dalam Meningkatkan Loyalitas Penghujung Restoran Di Surabaya. Jurnal Pemasaran Program Manajemen Perhotelan. Surabaya : Universitas Kristen Petra
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Literatur majalah dan sumber lain
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