A A PRAGM ADVERTISE Sub SCHO MU MATICS AN EMENT OF
bmitted as a for Gett
OOL OF TE UHAMMAD
NALYSIS O F THE JAK
RESEAR a Partial Fu
ting Bachel in English PRIA ADI A 32 EACHER T DIYAH UNI OF PERSUA KARTA PO RCH PAPE ulfillment of or Degree o h Departme by I BYANTA 20100067 TRAINING IVERSITY 2014 ASIVE EXPR OST FEBRU ER
f the Requir of Education
ent
RA
v
MOTTO
YOU’LL NEVER WALK ALONE LFC
vi
DEDICATION
This research paper is dedicated to: ¾ My beloved mother and father, ¾ My beloved brother sisters, and
vii
ACKNOWLEDGEMENT
Assalamu’alaikumWarahmatullaahiWabarakaatuh.
The writer whishes to express his greatest gratitude to almighty Allah
SWT for His blessing and His guidance, so he can finish his research paper. The
writer realized that without the help of others, it is impossible to express his
gratitude to the following person:
1.
Prof. Dr. Harun Joko Prayitno, M. Hum, as Dean of School of Teacher
Training and Education of Muhammadiyah University of Surakarta,
2.
Mauly Halwat Hikmat, Ph. D, as Chief of English Department,
3.
Dra. Malikatul Laila, M.Hum, as the first consultant for her valuable
guidance, contributed ideas, patience, ant helpful encouragement until
completing this research paper,
4.
Drs. Siti Zuhriah Ariatmi, M.Hum,
as the second consultant for her
wisdom, correction, guidance, patience, help and kindness from beginning
until completing this research paper,
5.
All lecturers at English Department of Muhammadiyah University of
Surakarta, thank you so muchfor the useful knowledge and wisdom,
6.
His beloved parents, IbuDarwanti, S. Pd and BapakMulyono, S. Sos.
MM who are always give their love, support, and motivation to the writer,
7.
His beloved brother and sisters, Mahera Sunaryoga, Monik Enggar
viii
8.
All of his friends in
English Department 2010, especially to B class thank
you so much,
9.
His good friends: Dwi Rulianto, Febbi Kusuma Nugroho, Andrevian Ari
Wibowo, Fadhillah Akbar, Dwika Agus Febrian, Arif Agung Laksono,
Dedy Priyanto,Arifah Pratikayani, Sobri Kartikasari, Wulandari,
Musabani Yati Solekah, Yohana Aprilia.Thanks for the friendship and
always be the strength when the writer was weak,
10.
His boarding house friends:
BektiSunyoto, Amir Hidayah, Yusuf Sabila
Rosyada,
Yusuf Nur Afandi, Arif Nor Fauzan, Fayan Sabilassalam,
Fergian Pratama, Kholis, Gani Ismu Nambar, Faqih Hidayat, Septian
Eko Cahyono, Iwan Barokah, Hirdiyanto Wibowo, and
11.
All of his families, friends, and teachers that can not be mentioned one by
one.
The writer realizes that this research paper is still far from being perfect. So,
the writer needs many suggestion and supportive criticism to make this research
paper better and useful to the others.
Wassalamu’alaikumWarahmatulla
ahiWabarakaatuh.
Surakarta, December 2014
ix
TABLE OF CONTENT
TITLE ... i
APPROVAL ... ii
ACCEPTANCE ... iii
TESTIMONY ... iv
MOTTO ... v
DEDICATION ... vi
ACKNOWLEDGEMENT ... vii
TABLE OF CONTENT ... ix
SUMMARY ... xii
CHAPTER I INTRODUCTION A. Background of the Study ... 1
B. Limitation of the Study ... 5
C. Problem Statement ... 5
D. Objective of the Study ... 5
E. Benefit of the Study ... 6
F. Research Paper Organization ... 6
CHAPTER II UNDERLYING THEORY A. Previous Study ... 8
B. Theoretical Framework ... 17
1. Pragmatics ... 17
x
a. Diexis ... 18
b. Presupposition ... 21
c. Speech Acts ... 22
d. Implicature ... 25
e. Entailment ... 26
f. Aspects of speech situation ... 27
3. Persuasive Expressions ... 29
4. Linguistic Form ... 31
5. Notion of Advertisement ... 34
CHAPTER III RESEARCH METHOD A. Type of Research ... 36
B. Object of Research ... 36
C. Data and Data Source ... 36
D. Method of Collecting Data ... 36
E. Technique of Analyzing Data ... 37
CHAPTER IV FINDINGS AND DISCUSSION A. The Linguistic Form and the Illocutionary Meaning of Persuasive Expressions ... 38
1. Sentence ... 39
2. Clause ... 54
3. Phrase ... 56
B. Discussion of the Findings ... 65
xi
2. The Illocutionary Meaning of Persuasive Expression .. 67
CHAPTER V CONCLUSION
A. Conclusion ... 69 B. Suggestion ... 70 BIBLIOGRAPHY
xii
SUMMARY
PriaAdiByantara A.320100067 A PRAGMATICS ANALYSIS OF PERSUASIVE EXPRESSIONS OF ADVERTISEMENT OF THE JAKARTA POST FEBRUARY 10-16 2014.Research Paper. School of Teacher Training and Education. Muhammadiyah University of Surakarta. 2014.
This study aims to describe the linguistic forms of persuasive expression and to explain the intended meanings of persuasive expression found in the
advertisement of The Jakarta Post February 10-16 2014.
This is a descriptive qualitative research. The researcher collected the data by using methods of observation and documentation. The data includes field note of reading,underlying, classifying, rewriting and coding. The techniques used in analyzing data are as follows:reading the data of persuasive expression, underlying the data, analyzing the data from the result of observation and classifying, and concluding the result and giving suggestion.
The results of the study shows that there are 22 of persuasive expression.There are six kinds of persuasive expression from twenty two data found in advertisement of The Jakarta Post. They are imperative sentence (31,9%), declarative sentence (27,3%), independent clause (4,5%), noun phrase (27,3%), compound noun phrase (4,5%)and verb phrase (4,5%). The types of persuasive expression found in advertisement of The Jakarta Post dominated by imperative sentence.The types illocutionarymeanings are(4,5%) of convincing, (4,5%) of informing, (4,5%0 of emphasizing, (59,5%) of describing, (4,5%) of persuading, (9%) of explaining, (4,5%) of imaging, (4,5%) of inviting and (4,5%) of suggesting. The illocutionary acts mostly appear in the advertisement is describing.The total is 22 (100%) of persuasive expressions.
