View of The Influence Of Promotional Strategies And Social Media On Purchase Decisions (Case Study on Buyers Using Ms Glow Skincare in Bengkulu City)
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In general, the results of this study indicate that awareness has a positive and significant effect on decisions to use sharia crowdfunding, trust Positive and Significant influence
The conceptual framework in this study will provide an understanding of the influence of lifestyle, product features and price on consumer satisfaction through purchasing decisions as
Effect of Price on Purchasing Decisions The test results of this study indicate that price has an effect positive but not significant to the Purchase Decision with a value 0.074 > 0.05
3 The influence of brand image and e-wom on purchasing decisions of Indihome products and services Testing the effect of independent variables simultaneously on the dependent variable
2020 proves that each variable product , price, place, promotion promotion, process, people, and physical evidence partially has a significant positive influence on purchasing decisions
The hypothesis and results of this study support the results of research conducted by Santoso, 2019: 12 " The Influence of Product Quality, Promotion and Location on Purchasing
The results of the influence of perceived brand equity on purchasing decisions of Thai community products which this study aims to explore the effects the component of brand equity
Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetic in which purchase intention affects actual purchase
