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S an y N g arajan g In d u stri
K reatif
d iB an d u n g
B
an d u n g g eu s k aw en -tar m in an g k a d ay eu h in d u stri. k reatif an u m aju . M A Iah ceu k K am ar D ag an g In d u stri B an d u n g m ah , eta in d u stri teh g eu s m ere k o n trib u si 1 4 % k eu r P A D (P en d ap atan A sli D ae-rah ). K u alatan k itu , S o n y In d o n esia m in an g k a p au-~~ml~
m~mm\~~
g eu s k ak o n cara sajag at seja n g aro jo n g k an a "in d u stri k reatif" d i B an d u n g , k u jalan n g arak etk eu n ak ses p ik eu n "p an g alam an d ig ital an u m o al k ap o p o h o k eu n " n g aliw atan ren g ren g an p ro d u k S o n y . E ta h al d itetelak eu n k u S ato ru
A rai, P resid en D irek tu r S o n y In d o n esia an u h arita h ad ir d in a acara "P en an d
a-tan g an an M O U U n p ad & ••••••••__ •••••••.;E .;~ _ ...:_ Mr.satoruArai keur neken MOU(A se pGP)
P T . S o n y In d o n esia d i E eecu tiv e L o u n g e G d .2
R ek to rat A n y ar It.2 . Jalan D ip atiu k u r 3 5 B an d u n g , saw atara w ak tu n u k ali-w at. S ab ad a d itan d atan g an n a M O U , p o e h arita k en eh S o n y In d o n esia lan g su n g m u k a k an to r cab an g n a d i B an d u n g , p ik eu n m ere lay an an k a p ara k o n su m en d i B an d u n g jeu n g sab u d eu reu n an a.
D in a k ag iatan M O U (M em o -ran d u m O f U n d erstan d in g , n o ta k a-sap ah am an ), p ih ak U n p ad d iw ak ilan k u D r. S etiaw an , W ak il R ek to r III B id an g P P M , K erjasam a d an S u m b er D ay a M an u sia; ti p ih ak P T .S o n y M r. S ato ru A m i k alaw an d isak sian k u D r. N u ry E ffen d i S E . ,M A (D ek an F ak u ltas E k o n o m i & B isn is U n p ad ) jeu n g M r.H iro sh i S ak ai (H ead o f
B ran d in g M an ag er D ep artem en t S o n y ) k atu t B ran ch H ead B an d u n g S o n y , B u d i Iraw an . P resen tasin a d id ad ark eu n k u H arlan D im as an u
Mangle No. 2378
o g e n g ajaw ab p an an y a ti n u h ad ir b ab aren g an jeu n g D esy P am ela (A ss D ep t.H ead - M ark etin g C o m m u -n icatio -n S ectio -n S o -n y I-n d o -n esia) d i-n a sesi tan y a-jaw ab . H arita g e P ro g ram In tern asio n al B isn is PM P - F ak u ltas E k o n o m i &B isn is (F E B ) U n p ad g aw e b aren g jeu n g S o n y n g ag elar k ag iatan K o m p etisi B isn is A n tar m ah asisw a sa-B an d u n g R ay a "C o m p etitio n Z ero (B IZ C O M Z E R O )". A n u m eu n an g p an g b ag ea ti p ih ak U n p ad , lan taran jad i p alajaran an u k acid a g ed e m an g -p aatn a p ik eu n m ah asisw a U n p ad , ceu k S etiaw an .
H arlan D im as o g e n etelak eu n ale-san P T .S o n y n g ajak g aw e b aren g jeu n g U n p ad , n y aeta .alatan U n p ad
teh m an g ru p a salah sah iji U n iv ersitas an u p an g h ad en a d i In d o n esia. S ato ru A m i n g ecesk eu n , y en K an to r C ab an g S o n y In d o n esia d i B an d u n g teh m an g ru p a k an to r cab an g m u n g g aran
an u d ib u k a d in a tau n 2 0 1 2 .
"S o n y In d o n esia g ad u h k o m itm en k an g g o m asih an lay an an k a p elan g -g an an u -g am p an -g d iak sesn a.
S am em eh n a, d in a tau n 2 0 1 1 , S o n y In d o n esia y o s m u k a cab an g d i S u rab ay a, M ak asar, M ed an , saren g B alik p ap an ," p o k n a.
R u p a-ru p a in fo rm asi p ro d u k
elek-tro n ik S o n y b isa d itan y ak eu n lan g -su n g k a k an to r C ab an g S o n y In d o -n esia d i B a-n d u -n g , d i P ask al H y p er-sq u are B N o .6 7 - Jalan P asir K alik i 2 5 -2 7 B an d u n g . P ro d u k n a d i an ta-ran a k am era d ig ital D S L R (p ro d u k A lp h a), K am era S ak u D ig ital "C y b er-sh o t T M " , K o m p u ter p rib ad i jeu n g
n o teb o o k V A IO ™ r "cam co rd er"
S o n y T ab let jeu n g H an d y cam ; "D isp lay " B R AV IA ™ , "g am e" P lay S tatio n , jeu n g "p erso n al au d io " W alk m an jeu n g IC R eco rd er.v '"
AsepGP.
41
