Analysis of Doublespeak in Oral-B Advertisements.
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Words on each advertisements will analysis based on Geofrey Leech theory about Semantics whichclassifies the meaning into seven types, conceptual, connotative,
I find that analysing advertisements using theory of doublespeak is very interesting because it gives me a new understanding that doublespeak is merely a play on words and
Saya mengambil delapan iklan maskara bermerek Maybelline dari Internet untuk saya analisis, dan saya dapat menemukan semua jenis doublespeak dalam dunia periklanan seperti
To analyze them, I use four types of doublespeak by William Lutz in his book Doublespeak , namely, the rule of the parity, weasel words, up to claim and unfinished
On the other hand, if the customers pay more attention on the weasel words which are used to make the claim and examine it, they will find that actually
39 Maranatha Christian University interesting and challenging to analyze any other kind of Indonesian data to see. whether in the Indonesian language there is
Theoretically, the result of this research is expected to give contribution in exploring multimodal of cosmetic advertisements, especially how the elements (visual
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