Analysis of Doublespeak in Advertisements of Garnier Products.
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The objectives of the research are to find out the types of figurative language used in cosmetic advertisements in internet, to analyze the functions of
To analyze them, I use four types of doublespeak by William Lutz in his book Doublespeak , namely, the rule of the parity, weasel words, up to claim and unfinished
Some kinds of doublespeak used in my analyses are jargon, weasel words, unfinished words, parity class and up to claim.. The most common doublespeak in my data is the use of
All the elements of emphatic styles in the printed advertisements are used to promote the product and show the excellence of the products, so that the readers will be attracted. I
So, the favorable word here influences the readers by giving happy outcome to the readers that make the readers interested in using Garuda.. Garuda Indonesia The Airline
Theoretically, the result of this research is expected to give contribution in exploring multimodal of cosmetic advertisements, especially how the elements (visual
make an impulsive purchase I feel happy I feel compelled to enter the store when I see an interesting window display of cosmetic products I tend to try an product that catches my eye
Relate in marketitng communication, to make people interested to the product, or to persuade people, the medicine seller must pay attention to the language that used.. The use of
