Membangun StartUp Bisnis

(1)

MEMBANGUN

START-UP BUSINESS

BIMBINGAN TEKNIS

ENTREPENEURSHIP DIGITAL

(GAME & MOBILE APPS)

Dr. Eng. Herman Tolle Dr. Eng. Herman Tolle

JURUSAN SISTEM INFORMASI JURUSAN SISTEM INFORMASI FAKULTAS ILMU KOMPUTER FAKULTAS ILMU KOMPUTER

UNIVERSITAS BRAWIJAYA UNIVERSITAS BRAWIJAYA

05

Grand Palace Hotel

(2)

Outline

•

Start Up Business Model

•

Case Study

•

Dime

Dimensi

nsi Sta

StartU

rtUp

p

•

(3)

(4)

(5)

S

Star

tart Up

t Up

•

• DisDisebuebutt ststartartup up karkarenaena benbentutukk orgorganianisassasinyinyaa yanyang masihg masih barbaruu dandan sed

sedangang daldalamam fasefase pengpengembaembanganngan untukuntuk menmenemuemukankan paspasarar yang tepat.yang tepat. •

• StaStarturtup adalp adalahah benbentutukk kekewirwirausausahaahaanan yanyang kinig kini dimdiminainatiti parpara pelaa pelakuku bi

bisnsnisis kakarerenana dadapapatt didimumulalaii hahanynyaa dedengnganan bebermrmododalkalkanan kekemamampmpuauann yayangng berswadaya

berswadaya besertabeserta ide biide bisnissnis yang inyang inovatiovatif f ,, spesifikspesifik,, menarikmenarik,, unikunik,, dan

dan kreatif kreatif .. •

• StStarartutup p jajauhuh beberbrbededaa dedengnganan papararadidigmgmaa babahwhwaa ununtutukk mememumulalaii bibisnsnisis har

harusus diadiawalwalii dendengangan momodal dal besbesarar dandan berberbenbentutukk perperusausahaahaann (PT(PT, , CVCV,, dst

dst). ). SehSehinginggaga siasiapappapunun dapdapatat memmemulaulaii bisbisnisnis stastarturtup p tantanpapa harharusus me

memumusisingngkakann sysyararatat dadann asaspepekk lelegagal l dadann bibiayayaa pepengngururususanan keke nonotataririss ata

(6)

•

Karakt

Karakteristik

eristik P

Perusaha

erusahaan Startup:

an Startup: pertu

pertu

mbuhan

yang

cepat

((high

high

growth

) dan

) dan ber

ber

ori

ent

asi

tek

no

lo

gi

inf

orm

asi

dan

k

om

uni

kas

i

..

•

Um

Umum

umny

nya

a In

Inve

vest

stor

or ha

hanya

nya te

tert

rtar

arik

ik pa

pada

da pe

peru

rusa

sahaa

haan

n ya

yang

ng

menjanjikan

menjanjikan high return

high return at

atas

as po

pote

tensi

nsi lab

laba

a inv

invest

estasi

asi, , ma

maka

ka Sta

Start

rtup

up

tet

tetap

ap dio

diorie

rienta

ntasik

sikan

an pad

pada

a ke

kema

mampu

mpuan

annya

nya meng

menghasi

hasilkan

lkan prof

profit

it..

•

St

Start

artup

up da

dapa

patt ber

berpo

pote

tens

nsii tu

tumbu

mbuh

h pe

pesa

satt den

denga

gan

n kket

eterb

erbat

atasa

asan

n

inv

(7)

(8)

Start a Start Up

1

1.. MMeemmbbeennttuukk SSeebbuuaahh TTiimm 2

2.. MMenencciippttaakkaann SSeebbuuahah PPrroodduukk 3.

3. MMelelinindudunngigi KKeueunntutungnganan memellalaluuii PPaattenen 4

4.. MMeemmaassaarrkkaann PPrroodduukk 5.

5. MeMengngemembabangngkkanan StStrratategegii PPemembibiaayyaaaann 6

6.. MMeemmbbeennttuukk SSttrraatteeggii EExxiitt

Andi Uzamm

(9)

Great Companies start because the

founders want to

founders want to change the

change the

world

… not make a fast buck

Guy Kawasaki

(10)

What is a Business Model?

•

How you

•

create,

•

deliver,

•

and

and harvest

harvest

•

(11)

Business Model

1.

1. MoMonenetitizazatitionon: Adve: Advertrtisise, Affe, Affililiaiatete 2.

2. E-E-CoCommmmerercece, o, own wn prprododucuctt 3.

3. E-CommE-Commerce, Merce, MarkarketPlacetPlace: Te: Tokokopedia, Buopedia, BukaLkaLapak, fivapak, fiverrerr, KitaB, KitaBisaisa 4.

4. Lead Lead GeneGeneraratiotion: Sn: Sell ell InfInformormatiation: on: halhalodocodoc 5.

5. SofSoftwtwarare as a e as a SerServivicece: Wh: WhatatsApsApp, Lp, Lininee 6.

(12)

(13)

(14)

(15)

(16)

Stages of New Venture Development

1.

1. Development Stage

Development Stage

2.

2. Start-up

Start-up

3.

3. Early Growth

Early Growth

4.

4. Rapid Growth

Rapid Growth

5.

(17)

Time Time D D o o l l l l a a r r s s Revenue Revenue Net Income Net Income Cash Flow Cash Flow 0 0 0 0 Development Start-up

Development Start-up Early Early Growth Growth Rapid Rapid Growth Growth ExitExit

Figure 2-1 Figure 2-1

Stages of New Venture Development

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TAHAPAN PENGEMBANGAN PRODUK

TAHAPAN

PROTOTYPEPROTOTYPE AALLPPHHAA BBEETTAA PRODUKSIPRODUKSI ADVANCEADVANCE

TUJUAN

PENGGALANGANPENGGALANGAN DANA DANA

UJI COBA PADA UJI COBA PADA KALANGAN KALANGAN TERTENTU TERTENTU UJICOBA PADA UJICOBA PADA KHALAY

KHALAYAK UAK UMUMMUM

AKUISISI AKUISISI PENGGUNA PENGGUNA EKSPANSI EKSPANSI PENGGUNA PENGGUNA

PRODUK

DEMONSTRASIDEMONSTRASI VERSI PENGUJIANVERSI PENGUJIAN AWAL AWAL

VERSI PENGUJIAN VERSI PENGUJIAN

KEDUA

KEDUA LENGKAPLENGKAP

PENAMBAHAN PENAMBAHAN

FITUR FITUR

BIAYA

SEED: MODALSEED: MODALKERJAKERJA

MODAL KERJA, MODAL KERJA, PEMASARAN PEMASARAN EKSPANSI EKSPANSI PASAR PASAR EKSPANSI EKSPANSI PASAR

(19)

Pr

Pros

osed

edur

ur P

Pen

enge

gemb

mban

anga

gan

n Id

Ide

e



Bisnis

•

• PemPembangkibangkitantan gaggagasan,asan, •

• Penyaringan,Penyaringan, •

• PPenengegembmbanangagann dadann penpengugujiajiann kkononsepsep,, •

• StrStrategategii pemasapemasaranran,, •

• AnaAnalislisaa bisbisnisnis,, •

• PenPengembagembanganngan proproduk,duk, •

• PenPengujiangujian pasarpasar, dan, dan •

(20)

Di

Dim

men

ensi

si In

Inti

ti St

Star

artu

tup

p

•

• MenMenuruurutt GenGenome ome PrProjecoject, at, adada 5 d5 dimeimensinsi inintiti ststartartup yup yang ang harharusus

di

dipeperhrhatatikikanan susupapayyaa bibisasa tutumbmbuhuh sehsehatat, ya, yaititu:u:

• • [1] Produk,[1] Produk, • • [2] Pelanggan,[2] Pelanggan, • • [3] Tim,[3] Tim, •

• [4] Model bisnis,[4] Model bisnis, dandan •

• [5] Keuangan[5] Keuangan.. •

• StStarartutup yap yang sung sukskseses adadalalahah yyanang mamg mampupu menmengegelololala 5 di5 dimenmensisi inintiti

unt

untukuk berbergergerakak berbersamasama. Se. Sebalbalikniknyaya, y, yang ang gagagagall adaladalahah mermerekekaa yayangng ti

(21)

DIMENSI PRODUK

(22)

Di

Dime

mensi

nsi Pr

Prod

oduk

uk

•

• BisBisnisnis apaapapunpun yayang ng digdigelueluti, ti, harharusus memmembuabuatt prproduodukk yayang ng sifsifatnatnyaya

sepe

sepertirti aspaspiriirin ken ketimtimbanbangg vitvitamiamin. (n. ( problem solve problem solve bukbukanan aseasesorisori))

•

• SaSama-ma-sasamama berbermamanfnfaaaatt tetetatapipi aspaspiririn in cecendnderuerungng leblebihih didibubututuhkhkanan

dar

daripaipadada vitvitamiamin.n.

•

• Must have,Must have, bukanbukan nice to havenice to have.. •

• BerikanBerikan benefitbenefit bukbukanan seksekedaedarr nice to havenice to have feature.feature. •

• TTanantatangnganannnyyaa adadalalahah memengngkkajiaji ululanangg apapakakahah prprododukuk teterrsebsebutut sudsudahah

se

sesusuaiai dedengnganan kkebebututuhuhanan papasasarr atatauau titidadak, lak, lalulu memencncararii cacarraa agagarar pr

(23)

Table

8.7

8.7 Essential Elements for a Essential Elements for a Successful Presentation to a Venture Capitalist Successful Presentation to a Venture Capitalist

PRODUCT MUST: PRODUCT MUST:

•

• BeBe real and workreal and work •

• BeBe uniqueunique •

• BeBe proprietaryproprietary •

• Meet a well-defined needMeet a well-defined need in the marketplacein the marketplace •

• DemonstrateDemonstrate potential for product expansionpotential for product expansion, to avoid, to avoid

being a one-product company being a one-product company

•

• EmphasizeEmphasize usabilityusability •

• Solve a problemSolve a problem oror improve a processimprove a process significantlysignificantly •

(24)

Ri

Rise

sett P

Pas

asar

ar

1.

1. MMenenddeefifinnisisiikkanan MaMasasalalahh dadann MMenenememuukkanan SoSolulusisinnyyaa 2

2.. MMeellaakkuukkaann RRiisseett PPaassaarr

1

1.. SSiiaappaa ppeenngggguunnaa pprroodduukk??

2

2.. AAkkanankkahah pprroodduukk ddititeerrimimaa ololeheh ppasasarar loloccal atal atauau ddi i seselulurruuhh dudunniaia

3.

3. MMenenggananalalisisisis KKomompepetitittoror

1

1.. AAdadakkahah pprroodduukk sesejejennisis ddi i ppasasararanan??

2

2.. SiSiapapakakahah KKoommpepetitittoorrnnyya?a?

3.

(25)

Build-Measure-Learn-Feedback LOOP

1

1.. LLuunnccuurrkkaann pprroodduukk sesecceeppaatt mmuunnggkkiinn 2

2.. DDaappaattkkaann rresesppoonnss ddaarrii kkoonnsusummenen 3

3.. PPeerrbbaaiikkii pprroodduukk sseeccaarraa eeffiissiieenn ddaann efektif

efektif

•

• PivotPivot: pe: perubahrubahanan ide ide bisnisbisnis

IDE IDE BUILD BUILD MEASURE MEASURE LEARN LEARN

(26)

(27)

DIMENSI

PELANGGAN/MARKET

(28)

Dim

Dimens

ensii P

Pela

elang

ngga

gan

n

•

• PPelaelajarjarii bebesarsaranan papasasarr yyanang akg akanan didimamasusukiki.. •

• BiBilala papasarsarnynyaa bebesarsar, , ototomomatatisis lelebibihh cecepapatt dadann leblebihih gagampmpanang. g. ApApababililaa

pa

pasasarnrnyyaa kkececilil, , mamakkaa haharuruss beberrsisiapap ununtutukk mememimililikiki nanaffasas yyanangg panjang.

panjang.

•

• MarkMarket Potenet Potential (Potenstial (Potensii PasaPasar)r) •

• MarkMarket Size (Ukuet Size (Ukurarann PasaPasar)r) •

• MarkMarket Share (Pet Share (Pangsaangsa PasPasar)ar) •

(29)

•

Po

Pote

tensi

nsi Pa

Pasar:

sar: perkiraan

perkiraan jumlah

jumlah permint

permintaan

aan

da

dari

ri ju

juml

mlah

ah

pe

pemb

mbel

elii po

pote

tens

nsia

iall xx

frekuens

frekuensii pembelian

pembelian dlm

dlm 1 bulan

1 bulan

xx

harga

jual

jual produk

produk

•

Uku

Ukura

ran

n Pa

Pasar:

sar: jumlah

jumlah penjualan

penjualan riil

riil dari

dari suatu

suatu produk

produk dalam

dalam

wa

wakt

ktu

u 1 ta

1 tahu

hun

n

xx

ha

harg

rga

a ju

jual

al pr

prod

oduk

uk

•

P

Pang

angsa

sa P

Pasa

asar:

r: proporsi

proporsi penjualan

penjualan (%)

(%)

kkese

eselur

luruha

uhan

n dari

dari

se

selu

luru

ruh

h pe

pemai

main

n pa

pada

da bi

bisn

snis

is/p

/pro

rodu

dukk ya

yang

ng sa

sama

ma.

. Ut

Utkk

me

meng

nguk

ukur

ur se

sebe

berrap

apa

a me

mena

nari

rikk su

suat

atu

u pe

peru

rusa

saha

haan

an ak

akan

an

me

mema

masu

suki

ki pas

pasar

ar

•

Pe

Pertu

rtumbu

mbuhan

han Pa

Pasar:

sar:

ti

ting

ngka

katt pe

pertu

rtumbu

mbuha

han

n pe

penj

njua

uala

lan

n da

dari

ri

pe

peri

riod

ode

e kke

e pe

peri

riod

ode. Bi

e. Bisn

snis

is ba

baru

ru bi

bias

asan

anyya

a me

memi

mili

liki

ki

pe

(30)

Table

8.7

8.7 Essential Elements for a Essential Elements for a Successful Presentation to a Venture Capitalist Successful Presentation to a Venture Capitalist

MARKET MUST: MARKET MUST:

•

• Have current customers and the potential Have current customers and the potential for many morefor many more •

• Grow rapidly (25% to 45% per year)Grow rapidly (25% to 45% per year) •

• Have a potential market size in excess of $250 millionHave a potential market size in excess of $250 million •

• Show where and how you are Show where and how you are competing in the marketplacecompeting in the marketplace •

• Have potential to become a mHave potential to become a market leader arket leader •

(31)

Di

Dime

mens

nsii Ti

Tim

m

•

• StStarartutup mp memembubututuhkhkanan timtim yyanang sg sesuesuaiai dedengnganan kkonondidisisi bibisnisnisnsnyya.a. •

• BanBanyayakk ststartartup yaup yang gang gagagall kakarenrenaa ovover hirer hiring daing dann oveover buir buildilding tim.ng tim. •

• TTermaermasuksuk mempmemperberbananyayakk menmengagangkngkatat jabjabatatanan sepesepertirti CFOCFO, , CusCustomtomerer

Service, Account Manager, dst. Service, Account Manager, dst.

•

• SeSemementntararaa bibisnsnisis babaruru didimumulalaii dadann bebelulumm teterurujiji.. •

(32)

DIMENSI FINANSIAL

(33)

Di

Dime

mensi

nsi K

Keu

euan

anga

gan

n

•

• DiDibubututuhkhkanan kkememamampupuanan ununtutukk menmengegelololala kkeuaeuangnganan.. •

• IdIdeaealnlnyyaa ststarartutup mep mengngalalokokasasikikanan dadanana dedengnganan tetepapatt dadann efefisisieien.n. •

• BaBanynyakak pepengngeloelolala ststarartutup yanp yang tidag tidakk menmenggggununakakanan uauangng sessesuauaii

de

dengnganan kkebebututuhuhanan, te, termrmasuasukk saasaatt memendndapapatat ininjekjeksisi dadanana..

•

• MeMengngelelololaa sisisisi kkeueuanangganan bubukkanan sesemamattaa memencncararii dadann memendndapapatat

pe

pendndananaaaann tetetatapipi leblebihih kkepepadadaa asaspepekk babalalancncining g sessesuauaii kkebebututuhuhanan..

•

(34)

Sum

Sumber

ber Mod

Modal

al Sta

Start-

rt-Up

Up

1

1.. TTeemmaann ddaann kkeelluuaarrggaa 2.

2. PrProgogrram am ininkkububatatoror dadann acaccecelelerratatoror 3

3.. MoModadal l BBiissnniiss dadarrii IInnvveessttoorr 4

4.. CCrroowwddffuunnddiinngg 5

5.. PPiinnjjaammaann

1.

1. Self, Friends, and FamilySelf, Friends, and Family

2.

2. Business AngelsBusiness Angels

3.

3. Venture Capital InvestorsVenture Capital Investors

4.

4. Small Business Investment Companies (SBICs)Small Business Investment Companies (SBICs)

5.

5. Trade Credit and FactoringTrade Credit and Factoring

6.

6. Asset-based LendingAsset-based Lending

7.

7. Mezzanine CapitalMezzanine Capital

8.

8. Private Placements of Equity Private Placements of Equity (Relational Investors)(Relational Investors)

9.

9. IPOsIPOs

10.

(35)

St

Strrat

ateg

egii P

Pen

enda

dana

naan

an se

sesu

suai

ai T

Tah

ahap

apan

an

CROWDFUNDING

TEMAN & KELUARGA

AKSELERATOR AKSELERATOR ANGEL INVESTOR ANGEL INVESTOR VENTURE CAPITAL VENTURE CAPITAL STRATEGIS PARTNER STRATEGIS PARTNER

(36)

Sequence of New Venture Financing

•

• BootstrappingBootstrapping

•

• Seed FinancingSeed Financing

•

• R&D FinancingR&D Financing

•

• Start-up FinancingStart-up Financing

•

• First-stage FinancingFirst-stage Financing

•

• Second-stSecond-stage age FinancingFinancing

•

• Third-stagThird-stage e FinancingFinancing

•

• MezzaMezzanine nine FinancingFinancing

•

• Bridge FinancingBridge Financing

•

(37)

Figure 2-2 Figure 2-2

Sources of New Venture Financing Sources of New Venture Financing Developm

Development ent Start-up Start-up EarlyEarly Growth Growth Rapid Rapid Growth Growth Exit Exit Entrepreneur Entrepreneur Friends and Family

Friends and Family

Angel Investors Angel Investors Strategic Partner Strategic Partner Venture Capital Venture Capital Asset-based Lender Asset-based Lender Equipment

Equipment LessLessoror

SBIC SBIC Trade Credit Trade Credit Factor Factor Mezzanine Lender Mezzanine Lender Public Debt Public Debt IPO IPO

Acquisition, LBO, MBO

Black shading indicates primary focus of investor type.

Gray shading indicates secondary focus, or focus of a subset of

Gray shading indicates secondary focus, or focus of a subset of investors.investors.

Sources of New V

(38)

Figure

8.1

8.1 Who Is Funding Entrepreneurial Start-Up Companies?Who Is Funding Entrepreneurial Start-Up Companies?

Source:

(39)

6

6 TTahaahapanpan pempembiabiayayaanan yayang dapang dapatt ditditawawarkarkanan oleolehh VVententure Capure Capitital, yaal, yangng ber

bersessesuaiuaianan dendengagann tatahaphap-ta-tahaphap perperkkembembanganganan perperusausahaahaan, n, yayaitu:itu:

•

• Seed FundingSeed Funding, , adaadalahlah pempembiabiayayaanan tintingkgkatat rerendandahh yayang ng dipdiperlerlukukanan untuntukuk

mem

membukbuktiktikanan ide baide baru, sru, serieringng disdisediaediakakann oleolehh Angel Inve Angel Investor stor . Crowd. Crowd fun

fundiding jugng jugaa memerurupapakakann babagigianan dadariri seseed funded fundining.g.

•

• Start-upStart-up, ada, adalalahh tatahahapapann pempembiabiayayaanan ununtutukk perperususahahaaaann di awdi awalal

ber

berdirdirinyinya, a, yayang ng memmembutubutuhkhkanan dandanaa untuntukuk biabiayaya pempemasaasararann dandan penge

pengembangmbanganan produprodukk

•

• GrowthGrowth, , pepembmbiaiayyaaaann ununtutukk pepenjunjualalanan awawalal dadann dadanana mamanunufafaktkturur •

• Second-RoundSecond-Round: Modal k: Modal kererjaja ununtutukk tatahahapp awawalal perperusausahahaanan yayang meng menjnjuauall

pro

produkduk, tet, tetapiapi belbelumum menmengubgubahah kkeuneuntuntungagann

•

• EkspansiEkspansi: Juga: Juga disdisebebutut pempembiabiayayaanan MeMezzzzananinine, ie, inini adadalalahah uauangng ekekspspanansisi

unt

untukuk perperusausahaahaann yayang ng barbaruu menmengunguntungtungkakann

•

• Exit of Venture CapitalistExit of Venture Capitalist: J: Jugugaa disdisebutebut bridge financingbridge financing, put, putaraarann keke-4 ini-4 ini

dim

(40)

Crowdfunding

•

• CrowdfundingCrowdfunding adadalalahah sasalalahh sasatutu cacarraa yyanang g cucukukupp

ef

efekektitiff dadalalamm bebebeberrapapaa tatahuhunn teterrakakhihirr..

•

• SaSaatat inini, i, mumuncnculul beberbrbagagaiai sitsitusus crowdfundingcrowdfunding

yan

yang g bisabisa membanmembantutu parpara a entrentrepreepreneur neur dalamdalam men

menemuemukakann dandanaa yyang ang dibdibutuutuhkhkannannyaya..

•

• International:International: Kickstarter Kickstarter ,, Indiegogo, goFundme,Indiegogo, goFundme,

Crowdfunder, Rockethub, Crowdrise, Somolend Crowdfunder, Rockethub, Crowdrise, Somolend

•

• Indonesia:Indonesia: KitabisaKitabisa..

http://www

(41)

(42)

(43)

Business Plan &

Business Model Canvas

(44)

Alasan Menyusun

Rencana Bisnis

•

• Rencana bisnis adalah suatu Rencana bisnis adalah suatu dokumen tertulis yang menggambadokumen tertulis yang menggambarkanrkan

secara sistematis suatu usaha yang diusulkan mengenai yang berisi

rincian kegiatan operasi dan

rincian kegiatan operasi dan rencana keuangan, peluang dan strategirencana keuangan, peluang dan strategi

pemasaran serta keterampilan dan kemampuan manajer.

•

• RenRencancana a bisbisnis nis biabiasansanya ya didigungunakakan an oleoleh h wirwirausausaha aha yanyang g sedsedangang

mencari calon investor atau penanam modal untuk menyampaikan

visi mere

visi mereka kepada ka kepada calon investor calon investor atau penanaatau penanam modal.m modal.

•

• Rencana bisnis juga sering kali digunakan oleh perusahaan untuk Rencana bisnis juga sering kali digunakan oleh perusahaan untuk

me

menanaririk k kakaryryawawan an pepentntining, g, prprosospepek k bibisnsnis is babaruru, , beberhrhububunungagann

dengan pemasok barang atau jasa.

(45)

Purpose of a Business Plan

•

• Alignment of team(s)Alignment of team(s) •

• Operating planOperating plan •

• Communication across companyCommunication across company, division, , division, department, businessdepartment, business

partners partners

•

• Investment capitalInvestment capital •

• Expansion capital (banks, leases)Expansion capital (banks, leases) •

(46)

Fu

Fungs

ngsii Bus

Busine

iness

ss Pla

Plan

n

Adapun fungsi rencana bisni

s adalah:

1.

1. Sebag

Sebag

ai al

at un

tuk m

eyaki

nkan

inves

tor a

tau p

embe

ri

pinjaman modal.

2.

2. Sebagai

Sebagai

panduan

bagi

wirausaha

dalam

menjalankan

konsep

usahanya.

(47)

M

an

fa

at

R

e

n

c

a

n

a Bi

s

n

i

s

Bagi entrepreneur :

1

1 .

.

M

e

n

g

u

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dibutuhkan untuk bisnis tersebut.

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(48)

B

Baaggii ppememiililikk ddaannaa :: 1.

1. MMenengugurraiaikkanan popottenensisi papasasarr dadann rrenenccananaa uunntutukk memengngamamanankkanan pasar.

pasar. 2.

2. MeMengngililusustrtrasasikikanan kkememamampupuanan ununtutukk memememenunuhihi kkewewajajibibanan.. 3.

3. MMenengigidedenntitififikkasasii rresesikikoo krkriititiss dadann peperirisstitiwwaa krkrususiaiall sesertrtaa rrenenccaanana kontingensi.

kontingensi. 4.

4. MMenenyyedediaiakkanan ininfforormamasisi ununtutukk evevalaluauasisi bibisnsniiss dadann kkeueuanangganan.. 5.

5. PPananduduanan ununtutukk memeninilalaii kkememamampupuanan peperrenenccananaaaann dadann mamananajejeririalal entrepreneur.

(49)

How to Use a Business Plan

•

• Executive summaryExecutive summary

•

• Solicit interestSolicit interest

•

• Screen for investor candidatesScreen for investor candidates

•

• Mini business planMini business plan

•

• Banking/leasing documentBanking/leasing document

•

• Potential acquirersPotential acquirers

•

• Full business planFull business plan

•

• Team planning processTeam planning process

•

(50)

What Investors Look For

•

• How does the team think?How does the team think? •

• How detail oriented is the team?How detail oriented is the team? •

• How big is this market?How big is this market? •

• Is there sIs there sustainable competitive advantage?ustainable competitive advantage? •

• What’s the growth plan?What’s the growth plan? •

• What does the technology roadmap look like, short term or long termWhat does the technology roadmap look like, short term or long term

play play

(51)

Financial

Financial Projection

Projectionss

•

• Build 5 yearsBuild 5 years •

• Detail near Detail near years, extrapolayears, extrapolate out te out yearsyears •

• Build from single unit economicsBuild from single unit economics •

• Document assumptionsDocument assumptions •

• Compare against top downCompare against top down •

(52)

10 Must

10 Must Answer Questions

Answer Questions

•

• How large is your addressable market?How large is your addressable market? •

• How fast is the market growing?How fast is the market growing? •

• Who’Who’s make up your manas make up your management team?gement team? •

• What’s your “secret sauce?”What’s your “secret sauce?” •

• What are the barriers to entry/competitive advantage?What are the barriers to entry/competitive advantage? •

• What do your 5 year financials look like?What do your 5 year financials look like? •

• What’s your path to profitability?What’s your path to profitability? •

• Why is this a company versus a product/service?Why is this a company versus a product/service? •

• Who’s your competition and how do you beat them?Who’s your competition and how do you beat them? •

(53)

What is a Business Model Canvas?

•

• A visual representation of the various elements of your BusinessA visual representation of the various elements of your Business

Model. Model.

•

• Allows you to:Allows you to:

 see the relationships among the parts see the relationships among the parts of your model;of your model;

 identify hypothesis, assumptions and risks;identify hypothesis, assumptions and risks;

 plan validation testing (market, channels, pricing);plan validation testing (market, channels, pricing);

 find ways to add value or reduce cost;find ways to add value or reduce cost;

(54)

Business Model Map

1

1.. LLeeaan n CCaannvvaass (Ash Maurya)(Ash Maurya) __ TacticalTactical Business resources ScorecarBusiness resources Scorecardd

2.

2. BuBusisinenes s MoModedel l CaCannvavass (Alexander Osterwalder)(Alexander Osterwalder) __ StrategicStrategic

Business Resources

(55)

(56)

LEAN

(57)

INKUBATOR | AKSELERATOR

(58)

Ink

Inkuba

ubato

torr |

| Ak

Aksel

seler

erato

atorr

•

• AdaAdalahlah ororgaganisnisasiasi yayang ng menmenyeyediadiakakann prprogrogram untukam untuk menmendordorongong

kkesuesukseksesansan ststartartup up padpadaa tatahaphap awawalal

•

• MenyediakMenyediakanan fasilitasfasilitas bersamabersama yang yang free, free, seperti: seperti: kantokantorr, ho, hosting, sting, serverserver,,

dll dll

•

• MemMemilikilikii jarjaringinganan dandan kkomomunitunitas, as, memmemilkilkii menmentortor •

• SerSeringing menmengagadakdakanan kkompompetietisisi atatauau penjpenjariaringnganan ide-ide-ide ide ststartartupup •

• MembeMemberikarikann pelatpelatihan/mihan/mentoentoring/inkuring/inkubasibasi bisnis, bisnis, membememberikarikann dana dana seedseed

sam

sampaipai grgrowowth (th (10 -10 - 500 500 jutjuta)a)

•

• InkubatorInkubator di AS: di AS: Y-CombinatorY-Combinator, T, TechStars, AngelPechStars, AngelPadad •

(59)

INKUBATOR PROGRAM

•

• TTelkom elkom INDIGOINDIGO •

• Telkom DDB AcceleratorTelkom DDB Accelerator •

• IndIndosaosatt IdeIdeaBoaBoxx •

• Global Global EntrepreneurEntrepreneurship Prship Program ogram IndoensiaIndoensia (Gepi.co)(Gepi.co) •

• KolabKolabororasiasi (Kola(Kolaborborasi.coasi.co)) •

• Start Surabaya (Kibar.co)Start Surabaya (Kibar.co) •

• SkysSkystartar VVenturentureses •

• BinusBinus StarStartup Atup Accelercceleratorator •

(60)

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TAHAPAN PENGEMBANGAN PRODUK

TAHAPAN

PROTOTYPEPROTOTYPE AALLPPHHAA BBEETTAA PRODUKSIPRODUKSI ADVANCEADVANCE

TUJUAN

PENGGALANGANPENGGALANGAN DANA DANA

UJI COBA PADA UJI COBA PADA KALANGAN KALANGAN TERTENTU TERTENTU UJICOBA PADA UJICOBA PADA KHALAY

KHALAYAK UAK UMUMMUM

AKUISISI AKUISISI PENGGUNA PENGGUNA EKSPANSI EKSPANSI PENGGUNA PENGGUNA

PRODUK

DEMONSTRASIDEMONSTRASI VERSI PENGUJIANVERSI PENGUJIAN AWAL AWAL

VERSI PENGUJIAN VERSI PENGUJIAN

KEDUA

KEDUA LENGKAPLENGKAP

PENAMBAHAN PENAMBAHAN

FITUR FITUR

BIAYA

SEED: MODALSEED: MODALKERJAKERJA

MODAL KERJA, MODAL KERJA, PEMASARAN PEMASARAN EKSPANSI EKSPANSI PASAR PASAR EKSPANSI EKSPANSI PASAR

(62)

SUMMARY

I

IDDEEAA DDEESSIIGGNN DDEEVVEELLOOPP DDEEPPLLOOYY MMAAIINNTTAAIINN

1.

1. SimSimple ople or r GreGreat Idat Ideaea 2.

2. CompComplete lete and and Cool Cool DesiDesigngn 3.

3. DeDevelvelop wiop with Qth Quaualitlityy 4.

4. DeploDeploy with Standy with Standard ard TTestinestingg 5.

5. MainMaintain wtain with ith AlwaAlways ys UpdaUpdatete 6.

6. AcquAcquisitiisition ton to Ro Revenevenueue

I

IDDEEAA AAPPP P vv..11..00 TTEEAAMM BUSINESSBUSINESS

MODEL

MODEL INVESTASIINVESTASI

1.

1. VaValilid d IdIdeaea 2.

2. MakMake ye your our first first versversionion 3.

3. BuBuilild a d a TTeaeamm 4.

4. CreaCreate te BusinBusiness ess ModeModell 5.

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