Keiku Cake : A Business Plan.

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Maranatha Christian University

ABSTRACT

Bandung adalah kota dengan kuliner yang beragam. Berbagai jenis makanan, berat dan ringan, diminati penikmat dari dalam dan luar kota. Salah satu makanan yang dinikmati di Bandung adalah cakes dan

cupcakes.

Bisnis cakes patut diperhitungkan keberadaannya di dunia bisnis. Makanan jenis ini diminati dalam berbagai perayaan seperti ulangtahun, pernikahan, peringatan baby one month, atau bahkan sekedar hanya untuk dinikmati bersama orang terdekat. Berdasar hal tersebut Keiku Cake

memberanikan diri untuk maju menjadi salah satu calon bisnis yang matang dengan menawarkan menu utama yakni cakes dan cupcakes

yang sehat, enak, dengan tampilan yang dapat disesuaikan dengan minat pembeli.

Keiku Cake hanya menggunakan bahan yang aman bagi kesehatan, namun tetap mengutamakan kualitas rasa dan tampilan. Adapun dalam segi seni, produk-produk Keiku Cake mengikuti tren masa kini.

Business Plan ini disusun untuk menjelaskan secara rinci mengenai

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EXECUTIVE SUMMARY

Experience delightful moments of enjoying delicious and pleasant

cakes, and cupcakes at Keiku Cake. All variant of cakes and cupcakes are

ready to be decorated according to your order, whether 2D or 3D. KC

provides yummy, healthy, sophisticated cake decorations yet affordable

price cakes and cupcakes. Made by experienced baker, KC’s cakes and

cupcakes are ready to be enjoyed for special events such as birthday,

wedding and baby one month.

This business plan is prepared to obtain financing in IDR

276,761,031.20. This amount of money is required for shop display

making, equipment purchasing, and covering expenses in the first year of

operations. KC will have profit of IDR 310,284,169.80 in the first year. To

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LIST OF TABLES

TABLE 1.1. KC SWOT………..…………..4

TABLE 2.1. KC PRICE LIST……….………..……..………...15

TABLE 2.2. DRINKS……….……….15

TABLE 4.2. SALARY OF KEIKU CAKE’S EMPLOYEES BASED ON OFFICE HOURS...……...…...………...29

TABLE 5.1. FIXED ASSETS OF KC……...………..….39 TABLE 5.2. CURRENT ASSETS OF KC (CASH OUTFLOW)…...……….41

TABLE 5.3. CASH INFLOW OF KC….….………..…..………….45

TABLE 5.4. CASH NET FLOW OF KC…….……….47

TABLE 5.5. NET PRESENT VALUE OF KC………...………...48

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LIST OF FIGURES

FIGURE 1.1. 3-D CAKES AND CUPCAKES………...3

FIGURE 1.2. 2-D CAKES AND CUPCAKES………3

FIGURE 2.1. KC’S PRODUCTS………....…………..………13

FIGURE 3.1. WORKFLOW PROCESS OF KC……….……...…..………..20

FIGURE 3.2. MAKING PROCESS OF KC……….……22

FIGURE 3.3. MAP OF PASKAL HYPER SQUARE………..23

FIGURE 3.4. KC’S KITCHEN FLOOR PLAN………..……….…..24

FIGURE 3.5. KC’S SHOP LAYOUT……….………..………..…...25

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1 Maranatha Christian University

CHAPTER I

INTRODUCTION

1.1. Background of Study

Bandung culinary industry is famous especially for its cake and bakery.

As it is stated by Muhammad Sufyan (par 1,2), a contributor for Bisnis

Jabar newspaper, that Bandung has been known as the trusted producer

of cake and bakery in culinary tourism. ...Its products are also known as

innovative and has good quality. This statement shows that Bandung food

industry especially cake and bakery is developing, supported by some

success brands such as Ny. Liem, Kartika Sari, Amanda, Prima Rasa, and

many more.

Based on this fact, Business Plan of Keiku Cake is made, not only

because there is a business opportunity, but also because of the personal

interest and knowledge in homemade cake and cupcakes. The name

“Keiku Cake” is taken from Bahasa Indonesia and English. The „Keik-„ is

taken from the English pronunciation of the word „cake‟, written in Bahasa

Indonesia. Furthermore, „-ku‟ in Bahasa Indonesia has similar meaning

with “my” in English. The nameof “Keiku” means “my cake”. As I did

research to 50 people in Bandung, the name is categorized as unique,

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In order to make a business run effectively and efficiently, one of the

key needed is vision and mission setting. The vision of KC is to become a

leader in cakes and cupcakes shop business. The mission is to be known

for its delicious cakes and cupcakes using best ingredients with affordable

price in Bandung.

KC presents cakes and cupcakes. The various cakes offered; Tiramisu,

Fruit Cake, Sponge Cake, Lapis Surabaya, Velvet Chocolate, Chocolate

Mousse, Green Tea Opera, Blueberry Cheese Cake, Strawberry Cheese

Cake and Strawberry Jelly Cream Cake; are ready to be loved by the

consumers for every occasion especially for birthday, wedding,

Baby-One-Month-Celebration. They are also available for gifts, public holidays such

as Idul Fitri, Christmas and Chinese New Year. Moreover, Sponge Cake,

Lapis Surabaya and cupcake are able to be categorized as novelty cakes,

which means can be decorated not only round or square with figures or

scenes on top, but also 2-D or 3-D shaped cake. The pictures below

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Figure 1.1.

3-D CAKE AND CUPCAKES

Figure 1.2.

2-D CAKE AND CUPCAKES

KC plans to rent Marvello Photoworks‟ Ruko. It is located on Ruko

Paskal Hyper Square A-47, 1st and 4th floor, Paskal Hyper Square Jl.

Pasirkaliki No. 25-27 Bandung. For display shop, KC will use the 1st floor,

meanwhile the production will use the 4th floor.

1.2. SWOT Analysis

Analyzing SWOT in a business plan or even for an existing company is

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4 Maranatha Christian University Pearce and Robinson, “SWOT is an acronym for the internal Strengths

and Weaknesses of a firm and the environmental Opportunities and

Threats facing that firms” (166). This step is simple to follow yet gives

powerful insight or potential issues that may affect KC. Below are the table

showing SWOT of KC. The explanation will be on the next paragraph.

Tabel 1.1

 Effective and efficient promotion tool: Internet

 Limited delivery service

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The table above shows the SWOT of KC. Although KC has

weaknesses and threats, it is surely covered by its strengths and

opportunities.

1.2.1 Strengths

Pearce and Robinson state that strength means “a resource

advantage relative to competitors and the needs of the markets a firm

serves or expects to serve” (167). Below are the seven strengths of KC.

 Good networking. KC, which offers sweet 17th and wedding cakes

and cupcakes, joins with some organizations, such as Marvello

Photoworks, Unlimited Catering, Authera Organizer, and

FRONTLIN3 Event Organizer.

 No preservative. One of the strengths of KC is that it concerns

about health. That‟s why KC makes sure that the ingredients used

is health-friendly. It does not use preservative and uses less food

additives. Furthermore, it also provides cakes and cupcakes for

diabetic by request.

 Negotiable price. KC understands that each consumer‟s needs are

different. In order to fulfill it, KC accepts adjustment such as model,

color, and size. The price can be different depends on the

adjustment.

 Unique products shape. KC provides novelty cakes whose

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 Strategic location. KC plans to be located in the centre of Bandung

city which makes it easy to be found by consumers.

 Experienced baker. KC is supported by a baker who has been

veryfamiliar with bakery industry for ten years, which is one of the

qualifications required for KC‟s baker.

1.2.2 Weaknesses

There are some areas of KC which I want to improve. Pearce and

Robinson maintain that “A weakness is a limitation or deficiency in one or

more resources or competencies relative to competitors that impedes a

firm‟s effective performance” (167). The weaknesses of KC are:

 Lack of human resources. KC will hold recruitment for positions

such as: operational manager, bakers, administrator, cashier,

waiter and drivers.

 New comers of cake shop in Bandung. As a new comer, at first KC

needs to do promotion in order to inform and to gain consumers of

Bandung citizen.

 Limited expiry date (novelty cakes). Novelty cakes which use

fondant icing as the decoration have shorter expiry date than the

other products since it does not use preservatives and cannot be

put into the refrigerator otherwise it will melt. Therefore it should be

put in room temperature. The other products such as Tiramisu,

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1.2.3 Opportunities

In a business, there are external factors which can make the business

become more prosperous and well-known. According to Philip Kotler,

“Opportunity includes a growing market, increased consumer spending,

selling internationally, and changes in society beneficial to your company”

(20). Based on my observation, the following are KC‟s opportunities:

 Special events which need cakes or cupcakes such as birthday,

wedding, and Baby-One-Month celebration. Based on my

observation, Bandung people still like to celebrate these events with

cakes and cupcakes. Hopefully, Bandung citizen will contact KC

and order its cakes and cupcakes for their special events.

 Effective and efficient promotion tool: Internet. Social media such

as Blog, Twitter and Facebook nowadays is one of the most reliable

communication tools. Since it is now used by many people

throughout the world, using these tools to inform people about KC

will be easier and faster. Also, it can be known by people who live

out of the city or Indonesia, so that when they come to Bandung or

someone they know needs a cake, they will find and contact us

more easily.

1.2.4 Threats

There are two external factors which can make KC at risk. Related to

Pearce and Robinson, “a threat is a major unfavorable situation in a firm‟s

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 Limited delivery service. Since cakes are fragile and KC cakes do

not use preservatives, they can only be delivered to Bandung,

Lembang, and Cimahi.

 Competitors. There are some competitors which have become

Bandung‟s cake and bakery icon. They have been known by people

inside and outside Bandung.

1.3 . Key To Success

In order to make KC achieve its vision and mission; it has three keys to

success. They are: good quality, negotiable price, and unique product

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