190
Fachi Hanif Albanna, 2014
P
engaruh
social media marketing
terhadap
brand engagement
(survey pada anggota fa npa ge fa cebok lux)Universitas Pendidikan Indonesia
|
repository.upi.edu
|
perpustakaan.upi.edu
UJI VALIDITAS DAN RELIABILITAS VARIABEL Y
(
BRAND ENGAGEMENT
)
Case Processing Summary
N %
Cases
Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha Cronbach's Alpha Based
on Standardized Items
N of Items
.969 .969 13
Item Statistics
Mean Std. Deviation N
VAR00001 3.5000 2.16158 30
VAR00002 3.1000 1.95378 30
VAR00003 3.4000 2.23761 30
VAR00004 3.2667 2.13240 30
VAR00005 3.2000 2.09103 30
VAR00006 4.0000 2.00000 30
VAR00007 3.9000 1.95378 30
VAR00008 4.0667 2.19613 30
VAR00009 3.3000 2.15198 30
VAR00010 3.3000 2.01973 30
VAR00011 3.9667 2.00832 30
VAR00012 3.6333 1.99107 30
191
Fachi Hanif Albanna, 2014
P
engaruh
social media marketing
terhadap
brand engagement
(survey pada anggota fa npa ge fa cebok lux)Universitas Pendidikan Indonesia
|
repository.upi.edu
|
perpustakaan.upi.edu
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
VAR00001 42.4333 446.668 .853 .931 .965
VAR00002 42.8333 450.902 .898 .936 .965
VAR00003 42.5333 446.464 .822 .898 .966
VAR00004 42.6667 444.368 .893 .960 .964
VAR00005 42.7333 445.375 .901 .978 .964
VAR00006 41.9333 459.513 .767 .917 .967
VAR00007 42.0333 461.137 .766 .938 .967
VAR00008 41.8667 464.326 .635 .745 .971
VAR00009 42.6333 449.413 .824 .932 .966
VAR00010 42.6333 448.723 .893 .926 .965
VAR00011 41.9667 451.757 .860 .845 .965
VAR00012 42.3000 452.631 .857 .924 .965
VAR00013 42.6333 456.378 .775 .863 .967
Scale Statistics
Mean Variance Std. Deviation N of Items
