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What we will try to do

today:

Vision – Who could we be in the future?

Mission – What is our central

purpose?

Value – What

standards will guide our operation?

And Probably:

KSF’s – What are our key success factors?

Priorities – What is our main job that we

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When visions are clear...

Job satisfaction is higher

Greater commitment & loyalty Esprit de Corps

Higher clarity about organizational values

Increased pride in the organization

(12)

VMV Key Questions:

Who are our primary stakeholders?

What are their needs?

What do our customers want?

What principles or values will we be

guided by?

How will we measure our success?

What will we look like in ten years if

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VISION

Peter Block, The Empowered Manager • Forget about being number 1.

• Don’t be practical.

• Start with your customers.

• How will we treat each other?

• Make it radical and compelling.

“If your vision is something you would be

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VISION

Become number one or number two in every market we serve and revolutionize this

company to have the strength of a big company and the

agility of a small company

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VISION

Knock off RJR as the number one tobacco company in the world

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VISION

Become a $125 billion company by year 2000

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West Point

“To provide the nation with leaders

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Microsoft:

“Our vision is very simple: It is

a computer on every desk and

in every home, running

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MISSION

A company's mission is a

statement of its purpose or reason for being. Mission

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MISSION

To solve unsolved problems innovatively

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MISSION

To help leading corporations and governments be more

successful

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Disney:

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MISSION

"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality,

relevant technology; customized systems; superior service and

support; and products and services that are easy to buy and use".

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MISSION

"We dedicate ourselves to

humanity's quest for longer,

healthier, happier lives through innovation in pharmaceutical, consumer and animal health products".

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“The Ritz Carlton experience

enlivens the senses, instills well being, and fulfills even the

unexpressed wishes and needs of our customers.”

Ritz

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Anita Roddick & The Body Shop

 Saving The Rain

Forest

 Harvesting Brazil

Nuts

 Paper From Nepal  Stop Animal Testing  Amnesty

International

 Trade Not Aid  Saving The

Whales

 Planting trees

 Saving The Hutu  Orphanages In

Romania

“It’s impossible to be inspired by a moisture cream.”

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Marriott School:

“Our mission is to attract and develop men and women of

faith, character, and professional ability who will become

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VALUE

Values are guiding principles

that indicate what behaviors

are needed for success and

what behaviors are

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Philip Morris:

The right of freedom of choice

Winning-beating others in a good fightEncouraging individual initiative

Opportunity based on merit; no one is entitled

to anything

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Marriott School:

Principles of the restored Gospel including faith in the

Lord Jesus Christ, love of God and family, obedience to the commandments and compassionate service.

Pioneering and entrepreneurial spirit, encompassing

vision, innovation, determination and hard work.

Appreciation for diversity in thought, ethnic and

cultural backgrounds, experiences, and individual talents.

Passion for excellence

Commitment to lifelong learning and continuous

(34)

McDonalds:

QSC&V:

QualityService

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Walt Disney:

No cynicism

Nurturing and promulgation of

“wholesome American value”

Creativity, dreams, and imaginations

Fanatical attention to consistency and

detail

Preservation and control of the Disney

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