ABSTRACT
Gold jewelery is one form of merchantability and pretty much in demand by consumers. Seeing these conditions in running the business, the business needs to have a marketing activity and business networks as a way to develop the business. This study describes the activities of marketing and business networking entrepreneurs Pecangaan market gold. The method used in this research is descriptive qualitative method. The results showed that the marketing activities
undertaken by entrepreneurs gold covers promotion, pricing, and positioning. Marketing with promotion alactivities carried outthrough the Word Of Mouth and gift giving.While the positioning of marketing activities through product variety, which is also followed by pricing. In addition,businesses in doing businessis also building a network of businesses, both with suppliers, customers, or other gold with fellow entrepreneurs.
Keywords: Marketing Activities, Promotion, Word Of Mouth, Rewards,
