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The Influence of Social Media Marketing and Digital Textile Printing on Consumer Engagement: A Study of Indonesian Batik Industry.. Keisya Amara Syaiful a * and Nilanthi
There is a positive and significant influence of the e-Banking Service Quality, Marketing Communication and Corporate Image variables simultaneously on Customer
Based on the results of research on the LISREL-SEM model on the effect of the marketing mix on satisfaction and loyalty, it can be concluded that the results of the research
Abstract: The objectives of this study are to examine: 1) the influence of product quality, marketing communications and marketing distribution outlet or output channel on
The validity test results show that all indicators of all research variables, namely Consumer Innovativeness, Attitude toward Co- Creation Service Innovation on Social
It is known from the research results that the independent variable Price, Promotion and Discount partially affect the Gofood Consumer Satisfaction on the students of the Faculty
The results of testing variables, namely performance, and economics, show that there is a significant influence on the user satisfaction variable, while for the variables,
The results indicate that there is a significant influence of social media marketing (SMM) on repurchase intention, brand awareness, and e-WOM; the impact is higher on
