Managing a successful Digital Transformation Program

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1 Managing a successful Digital Transformation Program

Acknowledgement :

IDC-International Data Corporation, Marthani Marketeers iClub 2021, Deloitte, Forrester, Gartner.

Otoritas Jasa Keuangan, Bank Indonesia, Bank BRI Bank BRI, Bank DBS

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More than 17+ years working to help, support, & advise organizations from banking, finance, telco, tech to education & many other industries. My IT-Business expertise & experience in many roles from Digital

& organizational transformation, Digital transformation readiness-roadmap-strategy, IT strategy planning & architecture, project & change management to IT SGRCA/Security-Governance-Risk- Compliance-Assurance.

Bachelor Degree in Computer Science from Binus University GPA : 3.45

Master Degree in Information Technology from Universitas Indonesia GPA : 3.37

Digital Bisnis and Digital Transformation

1. CDBL – Certified Digital Business Leader from Digitalization.

2. CDTP – Certified Digital Transformation Professional from Casugol.

Program and Project Management

1. Prince2 – Certified Project Management in Control Environment from Exin Axelos 2. Prince2 Agile Practitioner from PeopleCert Axelos

IT Planning Architecture and IT Service Management

1. SITAP – Strategic IT Architecture Planning from IASA

2. TOGAF – The Open Group Architecture Framework from The Open Group

3. ITIL 4 & 3 – Information Technology Infrastructure Library version 4 and 3 from PeopleCert Axelos

IT Governance-Risk-Compliance-Audit

1. CGEIT – Certified Governance of Enterprise IT from ISACA 2. CISA – Certified Information System Auditor from ISACA

3. COBIT – Certified Control Objective for Information Related Technology from ISACA

Email : Buce.Darmawan@gmail.com

Hp : 081296211896

PERKENALAN

BUCE DARMAWAN

2003 – 2004 Binus Center & Binus University

2005 – 2009 Bank BNI

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IT Planning & Architecture 2010 – 2015 Bank BRI

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^{IT GRC}

2016 – 2020 Freelance IT consultant/IT advisor 2021 – Now Senior IT consultant/IT advisor

Provincial-Stated Owned Enterprise Bank (Project Contract-Based)

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My Professional’s Skills & Certifications ₃

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• IT Projects, Workshops and Trainings with many kinds of clients as follows:

• Bank Sulselbar, Bank Resona, Bank Mestika, Bank Riau, Organta Kemenkeu, PT Maybank Finance, PT Jasindo, KPK RI, Pusintek Kemenkeu, Dirjen Bea Cukai, Bank Syariah Indonesia (dh. BNI Syariah), BPOM, PT ASDP-Indonesia Ferry, PT Antam, Pembangkit Jawa Bali, KPMG Indonesia, Bank BPD DIY, Bank SulutGo, Pelindo/IPC2, PT Transportasi Gas Indonesia/Transindo, Astra Honda Motor, Freeport, Multirasa, Bank Kaltimtara, Bank Kalteng, Bank Ina Perdana, BNI Life, Bank Maspion, Kemenlu RI, Biro Pusat Statistik RI, Bank Artagraha, Bank BPD Kalbar, Bank Nagari, Bank Agris, Bank Mayora, Bank Dinar, Deloitte Konsultan Indonesia, Schlumberger Indonesia, Protelindo, Bank Indonesia, BPJS TK, Bank Mandiri, Bank BRI, Bank BNI, Bank CIMB Niaga, Bank DKI, Bank BJB, Bank Jatim, Bank Jateng, Bank BRI Agro, Bank Sinarmas, Bank MNC Int, Bank Artos Indonesia, BPR Mitratama Arthabuana, BPR Bank Jombang, BPR Bina Maju Usaha, BPR Lestari ,Total Bangun Persada, Total Indonesie, Chandra Sakti Utama Leasing, Asuransi Bringin Sejahtera Artamakmur, Asuransi Ramayana, Badan Siber Sandi Negara(d.h Lembaga Sandi Negara), Badan Informasi Geospasial(BIG), BPPT-Badan Pengkajian Penerapan Teknologi, LKPP-Lembaga Kebijakan Pengadaan Pemerintah, KPEI, Infinity, MRI-Market Research Indonesia, Bank Mizuho, Bank BPD Riau, Bank BPD dan BPR Sulut, Bank BPR hasamitra makassar, BPR Pasar Kota Bogor, Perbarindo, Asbanda, Bhinneka, TelkomSigma Solusi, Agiva, Fujitsu dsb.

• Co-Founder Digital Transformation Global Alliance (DTGA, www.dtga.org) & Director Digital Transformation Program DTGA.

My Project ‘s Experience and Achievement (17 Tahun)

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Digitalization trends : Changing customer behavior

Spending time/money behavior compared before COVID-19

Access to Internet Online services users

Digital adoption in Indonesia

Online shoppers

180 Million

85%

36%

Sources : KataData dan Redseer (2020)

COVID-19 accelerating digital business & e-commerce in Indonesia

Positive Trends

2,4 M USD. Increased 26% from monthly avg Q2 2019 – 2020.

Increased Sales

4,8 Million (April).

3,1 Juta transaksi dari rata-rata Bulanan Q2 2019 – 2020.

Increased Daily Transaction

51% New Customers. Online shopping for the first-time during lockdown/PSBB New Customers

Increased 5 to 10 times.

Increased volume of buying goods during lockdown/PSBB.

Soaring demands

65%

ePayment

69%

eGroceries

41%

eHealth

38%

eDucation

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External Demand:

Changing Customer Needs

& Behavior

Internal Readiness:

Digital Transformation Program

Post Covid-19 Digitalization

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Digital Business

Create Disruption

Business New Model New Values

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13 Managing Digital Transformation Program

Develop organization structure to support

Digital Business Transformation

Digital Transformation Program:

Organization Structure, Product & Services,

Business Model &

Customer

Reevaluate Product &

Service to meet customer preference

and expectation

Build/Rebuild New Business Model to

get revenue

Finding better ways to connect & engage with your customers

(existing and new) 1

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15 Product & Service Transformation

Reevaluate Traditional/manual products & services.

Transform traditional/manual products & services to become digital

Offering The company’s digital products and services can increase value for customers, companies, stakeholders and society

Example:

IKEA using augmented reality technology for selling digital product & services.

Customer can try and explore the digital products and services using augmented reality technology

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16 Digital Transformation Program:

Organization Structure, Product & Services,

Business Model &

Customer

and expectation

get revenue

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Managing Digital Transformation Program

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Customer relationship &

engagement transformation

Using chatbot to connect and engage

with customers

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Fee Based Income

Fee Based Income Fee Based Income

Fee Based Income

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Consumer Loan

& Credit Card for Gadget & Home

appliance

Consumer Loan

& Credit Card for Mortgage & Maternities

Cares & Health

Consumer Loan For home expansion/

Second Mortgage

Consumer Loan for Babies cares, education & Health

Education Insurance

& Wealth Management

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26 Digital Transformation Program:

Organization Structure, Product & Services,

Business Model &

Customer

and expectation

get revenue

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4

Managing Digital Transformation Program

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27 Business Model Transformation

Emerging technologies enabling new revenue

stream for company

Gaming company like SONY have old revenue

stream by selling hardware package game

console Gaming company like

SONY have new revenue stream from

advertisement & buy online gaming application or by subscriptions on the

website/platforms

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Valuasi Gojek Lebih Besar dari Garuda, ini sebabnya

Gojek tak punya satu pun motor, tapi valuasinya melebihi Garuda. Apa asetnya? Intangible, bentuknya seperti brand, skill, inovasi dan ketrampilan yang akhirnya menciptakan

platform berbasis ekosistem/kolaborasi/partnership

Adapun aset intangible adalah aset yang tidak bisa dijamin perbankan, tapi melekat di diri seseorang ataupun pelaku usaha, yaitu ketrampilan, inovasi, ide dan sebagainya. Mesti tak bisa dicatat dengan metode akuntansi, aset ini justru memang digunakan pada bisnis era digital.

Network Effect. Gojek dinilai lebih tinggi karena memiliki nilai network effect yang lebih besar ketimbang

perusahaan konvensional yang berdiri sendiri (stand alone). Network ini bisa dilihat pada jejaring super apps-nya yang menyatukan ekosistem pemilik warung/merchant, pengemudi dan user/konsumen.

Memang benar, platform tidak untung dan bakar duit terus. Ada yang menuding valuasinya manipulatif. Pokoknya platform ini dihadang terus sama perusahaan yang stand alone. Tapi Platform Gojek network effectnya banyak, melibatkan promosi UMKM, membuka lapangan pekerjaan dan banyak orang yang terbantu.

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32 Digital Transformation Program : Organization,

Product & Services, Business Model &

Customer

and expectation

get revenue

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33 Organizational Structure Transformation

Develop digital business team by

Integration,

Parallel or hybrid with the current organization

structure

Example :

Digital business team has been built in Bank BTPN/BRI/Mandiri/BCA

parallel with IT Team.

Example : Digital business team

develop and execute digital projects, digital

products & services.

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EA with TOGAF - Foundation & Awareness

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Managing a successful Digital Transformation Program

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