MARKETING ANALYSIS
Topic-3Souvenirs
History
Nakamise - Dori is one of the oldest shopping areas in Japan. When Tokugawa Ieyasu, a warlord who ruled Japan in the Sengoku Period (1493-1590), founded Edo Shogun from where the people of Edo City increased rapidly. With the increasing population in this area, there are some residents who began to open shops around the site of Senso-Ji Temple and surrounding areas. This is the beginning of the presence of Nakamise-Dori.
Place
The row of windows in front of the store is used as a large canvas medium, resembling a large roll of Asakusa dais, where traditional events and festivals are held every season. So visitors can enjoy and visit this shop even after being closed at night. Visitors will be treated to the splendid display of beautiful murals on store windows that have been closed.
Product
There are many shops lining this side of the road, about 50 kiosks on the east side and 35 kiosks on the west side, all of which are old and historic buildings. Consists of 7 blocks with a total of 85 kiosks.
Nakamise - Dori is a place where we can find a lot of knick-knacks or souvenirs and snacks typical sakura country.Almost all items sold in Nakamise - Dori is the original goods made in Japan "Made in Japan".
As for the items sold in Nakamise - Dori one of them,
• Small trinkets, such as key chains, mobile phone hangers, magnetic ornaments and mobile phone decorations. Everything describe typical of Japan, like the typical lantern-shaped hanger Senso-Ji Temple, form a complete Japanese woman with kimono, japan flag map of Japan and others.
• Japanese clothing such as Kimono and Yukata with different styles, different materials, quality and price. Also equipped with a typical Japanese sandals, called zori or geta, motig fan with plain or with a typical Japanese painting.
Kimono is a traditional Japanese dress.Kimono similar to the long-sleeved coat and berkerah.Adapun long kimono to the ankle.Knono woman is a dress overalls, while for men kimono erase suit suit (top-bottom, dress-pants). A cloth called Obi, wrapped around the abdomen or waist and tied at the back.
Kimono is often used by women when attending special occasions, while the men are used for weddings, theater and other formal events, as for children wearing kimono while attending the Shici-Go-San celebrations.
Yukata is a kind of kimono made of thin cotton fabric without coating. Made from a fabric that is easy to pass angina, because yukata is used for the body to cool in the afternoon or when after a night shower with hot water bath.Yukata is a non-formal kimono that men and men Women on leisure occasions.
• Lanterns which became a symbol of Senso-Ji Temple. This lantern is painted with various pictures. Ranging from small to rather large, the dominant color is red lanterns. These lanterns are miniature of a giant lantern which is located at the entrance gate of Senso-Ji Temple.
• Chopstick is a very identical dinnerware with Japan. Therefore, many shops that sell chopsticks with a variety of pictures and sizes. There is even a shop that offers buyer's name on the chopsticks, so it looks more exclusive.
Price
the price after taxes. The tax-free is intended for foreign visitors, with the condition must show the passport when making the payment process. After the sale gets your passport, they will paste the sales slip in our passport.
Promotion
CULTURAL ANALYSI
S
Religion in Japan
Religious followers in Japan according to the Ministry of Education of Japan: Shinto about 107 million people, Buddhism about 89 million people, Protestant Christian and Catholic Christian about 3 million people, as well as other religions about 10 million people (total of all religious followers: 290 million people ). The total adherents of religion in Japan are almost twice the total population of Japan. Adherents of Shinto and Buddhism in various sects alone have reached 200 million. Total adherents in Japan exceeded the number of people due to a data collection and religious traditions of the Japanese people.
• Statistics are compiled based on a questionnaire that is voluntarily filled by religious organizations that deliberately fill the number of adherents of each organization in excess.
• Most Japanese follow more than one religion and throughout the year follow rituals and celebrations in various religions. The majority of Japanese people are born as followers of Shinto, celebrate Shichi-Go-San, hatsum ō de, and matsuri at a Shinto shrine. When married, some married in a Christian wedding ceremony. Respect for the ancestral spirits expressed in Obon celebration, and when died was buried with a Buddhist funeral ceremony.
Japanese people commonly grouped under the name "New Religions" (Shinshūkyō). These religions have elements of Shinto, Buddhism, and local superstition, and some have evolved to meet the social needs of community groups. One of the most famous is Sokka Gakkai, a Buddhist school founded in 1930 and has a motto of peace, culture and education.
Japanese Habit / Culture
• Aisatsu is the culture of Japan whether to apologize, met, visiting at the home of people, say excuse me, even to talk on the phone was the Japanese bowed slightly. In respect of others, the Japanese did it with a bow, even if say a very deep termakasih bent almost 90 °. So the Japanese are famous for their hospitality. • Timely is the main principle of Japanese people. For japanese people time is money, so if we waste time with things that are not important, it means the same we have been wasting money. There is rarely any time delay. Trains, buses and even airplanes operate exactly on schedule.
• Transportation
Rarely do Japanese people use private vehicles (motorized) to get somewhere. The vehicles that Japanese people like to use for a place are as follows:
- Train: so many train stations in the city of japan that connects one place to another. Train schedule is every 10 minutes, so when we miss a train schedule, we do not have to wait too long for the next train.
- Bus: the second means of transportation after the train. Passengers can only take a bus at every stop that has been provided. There are no passengers or naughty drivers who raise and lower passengers anywhere. All fit in place.
- Walking: many pedestrians fill the city streets. Everywhere there are pedestrians. Such is the Japanese habit. From station to home or office is done on foot. Remarkably, every pedestrian, walking fast, from child to adult, nothing runs lazily.
This habit should be invested in Indonesia. Indonesian people at this time very lazy when told to walk. Indonesia is too spoiled with ease of transportation and ease of bringing personal vehicles. Culture of this walk was less dikudukung with facilities and infrastructure of traffic. Unfit sidewalks used, pavements filled with street vendors, making people who want to walk to be reluctant.
• Queuing for the Japanese is mandatory even without being ordered. Queue of things is common. For example when in the toilet. People queue neatly without prompting. No one picks up or breaks the queue. Queues also look neat and straight though without a dividing line.
Not as in Indonesia, queuing well is quite difficult to implement. When in a public place, need a special person or a rope so that people can be orderly and neatly. We are grabbing anthraites is common in Indonesia. We must follow the example of this Japanese culture, the Japanese who are so appreciative of time are stillbisamisantly well, how we Indonesian people who sometimes do not timely in various things, should have more spare time again to queue in orderly and tidy.
Compan y Visit
Topic-4
How to build people awareness in Indonesia to manage the waste collection from the garbage collection from the household then collected by dinas kebersihan and dumped at the landfill
In Indonesia, every minutes, we use more than one million plastic bags and 50% of the plastic bags are used only once and disposed immediately, from 50% left, only five percent are actually recycled.
The increasing amount of waste will cause the environment to become visible slum, dirty and dirty that become the development of pathogenic organisms that are harmful to human health, is a nest of flies, rats and other wild animals. Thus, waste is a potential source of disease spread.
Rotting garbage creates an unpleasant odor and is harmful to health. Water released (leachate) can also cause contamination of wells, rivers and ground water. Trash that not put on the right place, can clog the drainage so that it can cause danger of flooding.
Seeing the above conditions the government needs to take seriously enough action to overcome the problem. The government can make incineration plant development program. But before build incineration plant, the first thing that the government should be dome is build awareness of society in Indonesia to manage garbage well. Because development without awareness of the society will make the process of waste processing complicate and slow down.
Building public awareness means the government must begin to change the usual bad habit. We know that changing a person's habits is very difficult, let alone this should change the habits of the whole society.
The steps that can be done by the government are as follows:
• Formulate first regulations for disposal and waste management will be implemented by the community and the State apparatus (From start governors, regents / mayors, district, village, village head to the local level and RT).
• Do counseling prior to the national authorities, so they should be able to convey it back to his subordinates and to the public.
• Publish en masse about new rules on garbage disposal.
• Make an attractive advertisement about the importance of proper waste disposal and waste management through social media like Facebook, Instagram, Youtube, and television media. Can also make a short animated movie about the disposal and waste management so our goal is not just adults, even children can be embraced in order to realize the importance of keeping the environment clean free of trash. • Persuasion communication is an effective way to disseminate information and messages, convincing
people to move together in reducing waste and understanding the extent to which waste issues affect social, economic and political life. Through persuasion every individual seeks to influence the beliefs and expectations of others, persuasion as one of the strategies used on messages to be conveyed, understood and trusted by others. Persuasive communication lets others (persuade) freely do whatever they want after the persuaders try to convince the person. Persuasiveness emphasizes openness, trust and democratic management practices.
Counseling
Counseling can be conducted in various places, ranging from government, agencies, schools and community directly.
Implement waste extension and waste management program starting from RT level. Neighborhood RT (Rukun Tetangga) is the smallest level in government organizations. We started extension from this level. RTs can conduct counseling to all household heads in their neighborhood. The mater-material counseling is as follows:
• Introduction of the practice of disposing of trash in its place
Explanation how to grow the habit of disposing of garbage in place. Cultivate sensitivity when it finds garbage lying on the road to be picked up and then thrown in the trash.
a. Organic waste, is waste food waste such as meat, fruit, vegetables and so on.
b. Inorganic waste, is synthetic material waste such as plastic, paper, metal, glass, ceramic and so on.
c. Disposal of hazardous and toxic substances (B3), is waste that has flammable, corrosive, reactive, and toxic characteristics. B3 is mostly discharged from the industry, but there is also a small part of the waste from the activities of urban or rural communities such as batteries, batteries, disinfectants and so forth.
The introduction of these types of waste is expected to enable the community to sort waste out of time.
• Introduction of avoidance and subtraction methods
The prevention of waste substances formed, is one of the important method of waste management, and also known as " waste reduction ".
• Introduction of Disposal Method
A well designed and managed landfill will be a cheap and hygienic landfill. While landfill that is not designed and not managed properly will cause various environmental problems, including wind smells of garbage, attracts the gathering of pests, and the presence of puddles of waste water. Other side effects of waste are methane gas and carbon dioxide are also very dangerous.
• Processing Recycling Process
The process of picking goods that still have value from the waste for reuse is called as recycle. Examples of recycling activities are among others:
a. Reuse of waste paper that can be used primarily for external purposes
b. Used plastic re-processed to serve as plastic ore to be used as a variety of household appliances such as buckets etc.
c. Used electronic equipment is separated from each building component (metal, plastic / cable, battery etc.) and sorting for each reusable component
d. Glass cups / glass bottles are separated by glass color (white, green and dark) and destroyed • Importance Sorting Trash
The garbage collected in the TPA is generally mixed between organic and non-organic materials so that sorting needs to be done carefully to obtain compostable organic materials such as dauan-daunan, food scraps, vegetables and fruits. To facilitate government programs in the construction of incineration Plant, the selection of this waste is an important point that must be considered. Because the garbage can be processed, must first be separated by type of garbage.
We recommend that in the counseling really emphasize that the waste in this buag should be sorted well. Separated by type. To facilitate the people in the disposal of garbage, should be provided some dumps in certain spots with different colors and labels. For example can be differentiated into food waste, plastic waste, paper waste etc.
Trashes such as paper and plastics can be recycled for example into new ornaments, unique items, or rebuilding similar items from the material.
• Shown the world's best performing countries (10 cleanest countries)
Society is shown about the successes of governments in other countries in managing their country so it is free from garbage. There are several countries that we can make an example, including:
There is a worldwide organization working on the earth knowledge network of Columbia Universities as well as the environmental law review center of Yale Universities rating the state of the world's cleanliness. Here are the 10 cleanest countries in the world:
a. Paris
In addition to clean the country is also famous for a typical Paris city atmosphere and romantic.Now
famed French will not only be Eifel towers and sanitation but also as a center of world fashion.The
cleanest and most romantic city in the world is Paris.
b. Columbia
that the environment is well maintained. Fair if then the Columbia entered in the ranks of 10
cleanest countries in the world.
c. Latvia
Latvia succeeded in maintaining the sanitation of the city in a few parameters. Latvia parameters that get the highest score is on forestry issues, ozone health, irrigation and ecosystem sustainability. In addition to the problem of air pollution, the law of pesticides and the health of drinking water is well preserved.
d. New Zealand
New Zealand or famous with New Zealand is one of the countries famous for its cleanliness. This country is the most able country to regulate hygiene and preserve the environment by its citizens of Columbia
e. Austria
The country is in the top 10 cleanest countries in the world because it has a high index in the assessment for forestry parameters, laws pesticides, drinking water hygiene, sanitation, and the protection of marine Columbia
f. Costa Rica
The country has concrete steps in efforts to neutralize carbon until 2012. The lack of this country is on the protection of marine ecosystems
g. Finland
Is a country whose citizens care about environmental health. So called the country concerned with environmental health. The drawback is on the issue of subsidizing the field of agriculture.
h. Norway
This country is not only famous as the cleanest country but also included in the three largest richest country in the world. Clean air is supported by the quality of society's income to make Norway the most comfortable country inhabited by its inhabitants
i. Sweden
The country is famous for its success in maintaining cleanliness such as air pollution, greenhouse gas emissions and carbon.
j. Switzerland
The country is a successful country in maintaining water quality, pesticide regulation and sanitation.
Implementation
After doing counseling to raise community awareness to manage waste properly, then we will easily do the next program, that is implementation of garbage collection and management.
Each RT provides a small garbage truck that regularly takes garbage from residents. The garbage collection from the residents is done daily, with different types of garbage every day. The process can be illustrated like below::
Day Type of Trash Monday Organic garbage Tuesday Plastic waste Wednesday Metal trash
Thursday Organic garbage
Friday Plastic waste Saturday Organic garbage
Sunday Plastic waste
When all parties work together in the collection and sorting of waste by type, it will support the government program in the construction of the Incineration Plant.
