THE ROLE OF STUDENT SATISFACTION AT PRIVATE UNIVERSITIES
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Fourth Hypothesis Testing Furthermore, based on the SEM result, it is obtianed the CR value of perceived price on customer satisfaction of 2.398 is also greater than the value of
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Brand Image and Perceived Quality have an indirect effect on Customer Loyalty through Customer Satisfaction, which means that the better a brand image and perceived quality to consumers
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No.1, 2011 Figure 1: Research Model Representing How Students’ Perceived Service Quality and Students’ Perceived Price will Affect Student Satisfaction Previous researches show