KUESIONER LAMPIRAN 1. Kepada Yth. : Bapak/ibu/sodara/I Responden

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LAMPIRAN 1

KUESIONER

Kepada Yth. : Bapak/ibu/sodara/I Responden

Saya, Catherine J Kamil mahasiswi Program Pasca Sarjana Binus Business

School jurusan Business Management sedang melakukan riset tesis S2, saya

memohon kesediaan anda meluangkan waktu untuk mengisi kuesioner. dimana

data yang akan diperoleh akan digunakan sebagai bahan evaluasi dan masukan

yang diharapkan dapat meningkatkan persepsi nilai konsumen yang akan

berdampak pada loyalitas merek Pond’s.

Pertanyaan-pertanyaan dibawah ini mohon dibaca dengan seksama dan

harap diisi semua. Istilah kotak dibawah ini dengan cara memberikan tanda silang

(X) pada kotak yang jawabannya paling cocok menurut pendapat anda.

(2)

STS TS

N

S SS

Sangat Tidak Setuju Tidak Setuju Netral

Setuju Sangat

Setuju

Sebelum mengisi daftar pertanyaan utama, Saudara/I mohon mengisi data

responden yang penting untuk penelitian ini, setiap data dan jawaban yang

saudara/i berikan akan dijamin kerahasiaannya. Atas kerjasamanya saya ucapkan

terima kasih,

Catherine J Kamil / 0940000566

I.KARAKTERISTIK RESPONDEN

1.Usia :

( ) 16-25 Tahun

( ) 26-35 Tahun

( ) > 35 Tahun

2. Daerah Domisili :

(3)

( ) Jakarta Selatan

( ) Jakarta Barat

( ) Jakarta Timur

( ) Jakarta Utara

( ) Jakarta Pusat

3. Pekerjaan

( ) Pegawai Negeri

( ) Pegawai Swasta

( ) Wiraswasta

( ) Pelajar/Mahasiswi

( ) Ibu Rumah Tangga

( ) Lainnya,………….

4.Anggaran pembelian Produk Kecantikan per Bulan :

( ) < Rp.100.000

( ) Rp. 100.000 -Rp.500.000

( ) > Rp. 500.000

5. Rata-rata Pengeluaran per bulan

( ) < Rp.1.500.000

( ) Rp.1.500.000-Rp.5.000.000

( ) Rp. 5.000.000-Rp10.000.000

(4)

( ) ≥ Rp.10.000.000

6. Jenis Produk Kecantikan Pond’s yang anda gunakan

( ) Pond’s Complete Care

( ) Pond’s White Beauty Detox

( ) Pond’s Perfect Care Lightening

( ) Pond’s White Beauty & Clean

( ) Pond’s Perfect Care & Clean

( ) Lainnya, sebutkan……….

Petunjuk pengisian :

Berilah skala penilaian anda terhadap pertanyaan-pertanyaan dibawah ini dengan

member tanda “X” atau “V” pada kolom setiap pertanyaan yang dianggap paling

tepat.

Predikat Keterangan Bobot

STS

Sangat tidak setuju

1 TS Tidak

setuju 2

N Netral 3

S Setuju 4

SS Sangat

setuju 5

II. PERCEIVED VALUE

Monetary Price

(5)

No Pertanyaan STS TS

N

S

SS

P1 Harga produk Pond’s sesuai dengan

kualitasnya

P2 Dibandingkan dengan harga yang

akan saya bayarkan untuk produk

Pond’s ini, saya akan mendapatkan

manfaat yang lebih besar

P3 Apa yang saya dapatkan dari merek

Pond’s sebanding dengan biaya yang

saya keluarkan

P4 Produk Pond’s mencerminkan good

value for money

P5 Bila

saya

memakai merek Pond’s,

saya merasa bahwa uang yang saya

keluarkan memang layak

Behavior Price

No Pertanyaan STS

TS

N

S

SS

P6 Tidak

memerlukan

energi yang banyak

dalam membeli produk Pond’s

P7

Produk

Pond’s

mudah

didapatkan

P8 Memerlukan

waktu

yang relatif singkat

dalam menemukan produk Pond’s

III. BRAND TRUST

No Pertanyaan STS

TS

N

S

SS

P9 Produk Pond’s adalah produk yang dapat

dipercaya

P10 Produk Pond’s dapat dihandalkan

P11 Produk Pond’s aman untuk digunakan

IV BRAND AFFECT

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No Pertanyaan STS

TS

N

S

SS

P12 Saya

merasa

lebih baik ketika saya

menggunakan produk Pond’s

P13 Menggunakan produk Pond’s membuat

saya senang

P14 Saya

merasa

nyaman menggunakan produk

Pond’s

V BRAND LOYALTY

Attitudional Loyalty

No Pertanyaan STS

TS

N

S

SS

P15 Saya memiliki komitmen terhadap

produk Pond’s

P16 Saya akan tetap membeli produk

Pond’s, walaupun ada perubahan

harga

P17 Saya

akan

merekomendasikan

produk Pond’s kepada teman atau

kerabat

Purchase Loyalty

No Pertanyaan

STS

TS

N

S

SS

P18 Saya

akan

tetap

memakai Pond’s bila

ada produk perawatan kulit yang lain

P19

Saya akan melakukan pembelian

(7)

P20

Produk Pond’s menjadi pilihan

pertama saya

LAMPIRAN 2

Frequency Table : Karakteristik Responden

Usia 84 70.0 70.0 70.0 34 28.3 28.3 98.3 2 1.7 1.7 100.0 120 100.0 100.0 16 - 25 tahun 26 - 35 tahun > 35 tahun Total Valid

Frequency Percent Valid Percent

Cumulative Percent Daerah Domisili 50 41.7 41.7 41.7 29 24.2 24.2 65.8 17 14.2 14.2 80.0 18 15.0 15.0 95.0 6 5.0 5.0 100.0 120 100.0 100.0 Jakarta Selatan Jakarta Barat Jakarta Timur Jakarta Utara Jakarta Pusat Total Valid

Cumulative Percent

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Charts

Pekerjaan 21 17.5 17.5 17.5 8 6.7 6.7 24.2 6 5.0 5.0 29.2 85 70.8 70.8 100.0 120 100.0 100.0 Pegawai Negeri Pegawai Swasta Wiraswasta Pelajar/Mahasiswi Total Valid

Cumulative Percent

Anggaran pembelian Produk Kecantikan per Bulan

58 48.3 48.3 48.3 35 29.2 29.2 77.5 27 22.5 22.5 100.0 120 100.0 100.0 < Rp. 100.000,-Rp. 100.000,- s/d 100.000,-Rp. > Rp. 500.000,-Total Valid

Cumulative Percent

Rata-rata pengeluaran per bulan

78 65.0 65.0 65.0 22 18.3 18.3 83.3 14 11.7 11.7 95.0 6 5.0 5.0 100.0 120 100.0 100.0 < Rp. 1.500.000,-Rp. 1.500.000,- s/d 1.500.000,-Rp. 5.000.000,-Rp. 5.000.000,- s/d 5.000.000,-Rp. > Rp. 10.000.000,-Total Valid

Cumulative Percent

Jenis Produk Kecantikan Pond's yang Anda gunakan

18 15.0 15.0 15.0 4 3.3 3.3 18.3 25 20.8 20.8 39.2 31 25.8 25.8 65.0 42 35.0 35.0 100.0 120 100.0 100.0

Pond's Complete Care Pond's White Beauty Detox Pond's Perfect Care Lightening Pond's White Beauty & Clean Pond's Perfect Care & Clean Total

Valid

Cumulative Percent

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16 ‐ 25 tahun 70.0% 26 ‐ 35 tahun 28.3% > 35 tahun 1.7%

Usia

Jakarta Selatan 41.7% Jakarta Barat 24.2% Jakarta Timur 14.2% Jakarta Utara 15.0% Jakarta Pusat 5.0%

Daerah Domisili

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Pegawai Negeri 17.5% Pegawai Swasta 6.7% Wiraswasta 5.0% Pelajar/Mahasiswi 70.8%

Pekerjaan

< Rp. 100.000,‐ 48.3% Rp. 100.000,‐ s/d Rp. 500.000,‐ 29.2% > Rp. 500.000,‐ 22.5%

Anggaran pembelian Produk Kecantikan

per Bulan

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< Rp. 1.500.000,‐ 65.0% Rp. 100.000,‐ s/d Rp. 500.000,‐ 29.2% Rp. 5.000.000,‐ s/d Rp. 10.000.000,‐ 11.7% > Rp. 10.000.000,‐ 5.0%

Rata‐rata pengeluaran per Bulan

Pond's Complete Care 15.0% Pond's White Beauty Detox 3.3% Pond's Perfect Care Lightening 20.8% Pond's White Beauty & Clean 25.8% Pond's Perfect Care & Clean 35.0%

Jenis Produk Kecantikan yang digunakan

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LAMPIRAN 3

Uji Validitas : Perceived Value_Monetary Price

Correlations

Uji Validitas : Perceived Value_Behavior Price

Correlations

Correlations 1 .291** .695** .461** .447** .740** .001 .000 .000 .000 .000 120 120 120 120 120 120 .291** 1 .564** .566** .358** .711** .001 .000 .000 .000 .000 120 120 120 120 120 120 .695** .564** 1 .575** .572** .870** .000 .000 .000 .000 .000 120 120 120 120 120 120 .461** .566** .575** 1 .565** .809** .000 .000 .000 .000 .000 120 120 120 120 120 120 .447** .358** .572** .565** 1 .766** .000 .000 .000 .000 .000 120 120 120 120 120 120 .740** .711** .870** .809** .766** 1 .000 .000 .000 .000 .000 120 120 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N MP1 MP2 MP3 MP4 MP5 Total_MP MP1 MP2 MP3 MP4 MP5 Total_MP

Correlation is significant at the 0.01 level (1-tailed). **. Correlations 1 .363** .246** .795** .000 .003 .000 120 120 120 120 .363** 1 .569** .790** .000 .000 .000 120 120 120 120 .246** .569** 1 .702** .003 .000 .000 120 120 120 120 .795** .790** .702** 1 .000 .000 .000 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N BP6 BP7 BP8 Total_BP BP6 BP7 BP8 Total_BP

Correlation is significant at the 0.01 level (1-tailed). **.

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Uji Validitas : Brand Trust

Correlations

Uji Validitas : Brand Affect

Correlations

Correlations 1 .417** .454** .758** .000 .000 .000 120 120 120 120 .417** 1 .495** .786** .000 .000 .000 120 120 120 120 .454** .495** 1 .846** .000 .000 .000 120 120 120 120 .758** .786** .846** 1 .000 .000 .000 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N BT9 BT10 BT11 Total_BT BT9 BT10 BT11 Total_BT

Correlation is significant at the 0.01 level (1-tailed). **. Correlations 1 .506** .688** .860** .000 .000 .000 120 120 120 120 .506** 1 .624** .808** .000 .000 .000 120 120 120 120 .688** .624** 1 .906** .000 .000 .000 120 120 120 120 .860** .808** .906** 1 .000 .000 .000 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N BA12 BA13 BA14 Total_BA

BA12 BA13 BA14 Total_BA

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Uji Validitas : Brand Loyalty_Attitudinal Loyalty

Correlations

Uji Validitas : Brand Loyalty_Purchase Loyalty

Correlations

Correlations 1 .430** .484** .723** .000 .000 .000 120 120 120 120 .430** 1 .648** .861** .000 .000 .000 120 120 120 120 .484** .648** 1 .883** .000 .000 .000 120 120 120 120 .723** .861** .883** 1 .000 .000 .000 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N AL15 AL16 AL17 Total_AL

AL15 AL16 AL17 Total_AL

Correlation is significant at the 0.01 level (1-tailed). **. Correlations 1 .485** .670** .857** .000 .000 .000 120 120 120 120 .485** 1 .478** .778** .000 .000 .000 120 120 120 120 .670** .478** 1 .868** .000 .000 .000 120 120 120 120 .857** .778** .868** 1 .000 .000 .000 120 120 120 120 Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N Pearson Correlation Sig. (1-tailed) N PL18 PL19 PL20 Total_PL PL18 PL19 PL20 Total_PL

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Uji Reliabilitas : Perceived Value_Monetary Price

Reliability

Uji Reliabilitas : Perceived Value_Behavior Price

Reliability

Case Processing Summary

120 100.0 0 .0 120 100.0 Valid Excludeda Total Cases N %

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .836 5 Cronbach's Alpha N of Items Item-Total Statistics 16.6750 5.179 .584 .817 16.8667 5.259 .541 .829 16.9583 4.780 .785 .762 16.6833 4.991 .692 .788 16.8500 4.902 .603 .814 MP1 MP2 MP3 MP4 MP5 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

Listwise deletion based on all variables in the procedure. a.

Reliability Statistics

.611 3

Cronbach's

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Uji Reliabilitas : Brand Trust

Reliability

Uji Reliabilitas : Brand Affect

Reliability

Item-Total Statistics 8.6250 .808 .348 .721 8.4333 1.038 .547 .356 8.3917 1.232 .453 .505 BP6 BP7 BP8 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .710 3 Cronbach's Alpha N of Items Item-Total Statistics 7.7417 1.958 .505 .652 7.9250 1.851 .539 .612 8.1833 1.428 .564 .588 BT9 BT10 BT11 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

Listwise deletion based on all variables in the procedure. a.

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Uji Reliabilitas : Brand Loyalty_Attitudinal Loyalty

Reliability

Uji Reliabilitas : Brand Loyalty_Purchase Loyalty

Reliability

Reliability Statistics .822 3 Cronbach's Alpha N of Items Item-Total Statistics 8.4083 1.302 .671 .760 8.3000 1.539 .616 .815 8.4250 1.154 .757 .668 BA12 BA13 BA14 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .764 3 Cronbach's Alpha N of Items Item-Total Statistics 8.5000 1.563 .504 .787 8.8167 1.075 .644 .629 8.7667 1.004 .682 .582 AL15 AL16 AL17 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

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Case Processing Summary 120 100.0 0 .0 120 100.0 Valid Excludeda Total Cases N %

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .782 3 Cronbach's Alpha N of Items Item-Total Statistics 8.4417 1.358 .676 .645 8.6333 1.511 .527 .800 8.4583 1.225 .666 .653 PL18 PL19 PL20 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

(19)

Regression Customer Perceived Value dengan Brand Trust

Descriptive Statistics 3.9750 .61746 120 4.2167 .48635 120 BT PV Mean Std. Deviation N Correlations 1.000 .662 .662 1.000 . .000 .000 . 120 120 120 120 BT PV BT PV BT PV Pearson Correlation Sig. (1-tailed) N BT PV Variables Entered/Removedb PVa _. _Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BT b. Model Summary .662a .438 .433 .46485 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), PV a. ANOVAb 19.871 1 19.871 91.957 .000a 25.498 118 .216 45.369 119 Regression Residual Total Model 1 Sum of

Squares df Mean Square F Sig.

Predictors: (Constant), PV a.

Dependent Variable: BT b.

(20)

Regression Customer Perceived Value dengan Brand Affect

Coefficientsa .432 .372 1.162 .248 .840 .088 .662 9.589 .000 (Constant) PV Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BT a. Descriptive Statistics 4.1889 .55295 120 4.2167 .48635 120 BA PV Mean Std. Deviation N Correlations 1.000 .531 .531 1.000 . .000 .000 . 120 120 120 120 BA PV BA PV BA PV Pearson Correlation Sig. (1-tailed) N BA PV Variables Entered/Removedb PVa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BA b. Model Summary .531a .282 .276 .47041 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), PV a.

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Regression Customer perceived value dengan brand affect

ANOVAb 10.274 1 10.274 46.427 .000a 26.111 118 .221 36.385 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), PV a. Dependent Variable: BA b. Coefficientsa 1.641 .376 4.362 .000 .604 .089 .531 6.814 .000 (Constant) PV Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BA a. Descriptive Statistics 4.3014 .50084 120 4.2167 .48635 120 BL PV Mean Std. Deviation N Correlations 1.000 .617 .617 1.000 . .000 .000 . 120 120 120 120 BL PV BL PV BL PV Pearson Correlation Sig. (1-tailed) N BL PV Variables Entered/Removedb PVa _. _Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a.

Dependent Variable: BL b.

(22)

Regression Brand trust dengan Brand Loyalty

Model Summary .617a .381 .376 .39569 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), PV a. ANOVAb 11.374 1 11.374 72.645 .000a 18.475 118 .157 29.849 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), PV a. Dependent Variable: BL b. Coefficientsa 1.621 .317 5.121 .000 .636 .075 .617 8.523 .000 (Constant) PV Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BL a. Descriptive Statistics 4.3014 .50084 120 3.9750 .61746 120 BL BT Mean Std. Deviation N Correlations 1.000 .580 .580 1.000 . .000 .000 . 120 120 120 120 BL BT BL BT BL BT Pearson Correlation Sig. (1-tailed) N BL BT

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Regression Brand affect dengan brand loyalty

Variables Entered/Removedb BTa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BL b. Model Summary .580a .337 .331 .40967 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), BT a. ANOVAb 10.046 1 10.046 59.856 .000a 19.804 118 .168 29.849 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), BT a. Dependent Variable: BL b. Coefficientsa 2.431 .245 9.937 .000 .471 .061 .580 7.737 .000 (Constant) BT Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BL a. Descriptive Statistics 4.3014 .50084 120 4.1889 .55295 120 BL BA Mean Std. Deviation N

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Correlations 1.000 .688 .688 1.000 . .000 .000 . 120 120 120 120 BL BA BL BA BL BA Pearson Correlation Sig. (1-tailed) N BL BA Variables Entered/Removedb BAa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BL b. Model Summary .688a .473 .469 .36507 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), BA a. ANOVAb 14.123 1 14.123 105.963 .000a 15.727 118 .133 29.849 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), BA a. Dependent Variable: BL b. Coefficientsa 1.692 .256 6.616 .000 .623 .061 .688 10.294 .000 (Constant) BA Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BL a.

(25)

Regression Monetary price, behavior price dengan brand trust

Descriptive Statistics 3.9750 .61746 120 4.2417 .46334 120 4.2017 .54910 120 BT BP MP Mean Std. Deviation N Correlations 1.000 .566 .651 .566 1.000 .743 .651 .743 1.000 . .000 .000 .000 . .000 .000 .000 . 120 120 120 120 120 120 120 120 120 BT BP MP BT BP MP BT BP MP Pearson Correlation Sig. (1-tailed) N BT BP MP Variables Entered/Removedb MP, BPa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BT b. Model Summary .663a .439 .430 .46630 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), MP, BP a. ANOVAb 19.929 2 9.965 45.828 .000a 25.440 117 .217 45.369 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), MP, BP a.

Dependent Variable: BT b.

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Regression Monetary price,behavior price,brand trust dengan

attitudional loyalty

Coefficientsa .503 .397 1.266 .208 .246 .138 .185 1.785 .077 .578 .116 .514 4.973 .000 (Constant) BP MP Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BT a. Descriptive Statistics 4.3472 .52107 120 4.2417 .46334 120 4.2017 .54910 120 3.9750 .61746 120 AL BP MP BT Mean Std. Deviation N Correlations 1.000 .589 .566 .541 .589 1.000 .743 .566 .566 .743 1.000 .651 .541 .566 .651 1.000 . .000 .000 .000 .000 . .000 .000 .000 .000 . .000 .000 .000 .000 . 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 AL BP MP BT AL BP MP BT AL BP MP BT Pearson Correlation Sig. (1-tailed) N AL BP MP BT Variables Entered/Removedb BT, BP, MPa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: AL b. Model Summary .648a .419 .404 .40213 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), BT, BP, MP a.

(27)

Regression Monetary price,behavior price,brand trust dengan

purchase loyalty

Predictors: (Constant), BT, BP, MP a. Dependent Variable: AL b. Coefficients a 1.302 .345 3.774 .000 .372 .120 .331 3.088 .003 .148 .110 .156 1.343 .182 .213 .080 .252 2.666 .009 (Constant) BP MP BT Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: AL a. Descriptive Statistics 4.2556 .55464 120 4.2417 .46334 120 4.2017 .54910 120 3.9750 .61746 120 PL BP MP BT Mean Std. Deviation N Correlations 1.000 .528 .501 .540 .528 1.000 .743 .566 .501 .743 1.000 .651 .540 .566 .651 1.000 . .000 .000 .000 .000 . .000 .000 .000 .000 . .000 .000 .000 .000 . 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 PL BP MP BT PL BP MP BT PL BP MP BT Pearson Correlation Sig. (1-tailed) N PL BP MP BT

(28)

Variables Entered/Removedb BT, BP, MPa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: PL b. Model Summary .605a .366 .349 .44735 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), BT, BP, MP a. ANOVAb 13.394 3 4.465 22.309 .000a 23.214 116 .200 36.608 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), BT, BP, MP a. Dependent Variable: PL b. Coefficientsa 1.312 .384 3.417 .001 .344 .134 .287 2.566 .012 .074 .123 .073 .601 .549 .296 .089 .329 3.336 .001 (Constant) BP MP BT Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: PL a.

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Regression monetary price, behavior price dengan brand affect

Descriptive Statistics 4.1889 .55295 120 4.2417 .46334 120 4.2017 .54910 120 BA BP MP Mean Std. Deviation N Correlations 1.000 .487 .506 .487 1.000 .743 .506 .743 1.000 . .000 .000 .000 . .000 .000 .000 . 120 120 120 120 120 120 120 120 120 BA BP MP BA BP MP BA BP MP Pearson Correlation Sig. (1-tailed) N BA BP MP Variables Entered/Removedb MP, BPa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: BA b. Model Summary .533a _.284 _.272 _.47188 Model 1 R R Square Adjusted R Square Std. Error of the Estimate Predictors: (Constant), MP, BP a. ANOVAb 10.332 2 5.166 23.200 .000a 26.053 117 .223 36.385 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), MP, BP a.

Dependent Variable: BA b.

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Regression monetary price,behavior price,brand affect dengan

attitudional loyalty

Coefficientsa 1.570 .402 3.905 .000 .296 .139 .248 2.123 .036 .324 .118 .322 2.758 .007 (Constant) BP MP Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BA a. Descriptive Statistics 4.3472 .52107 120 4.2417 .46334 120 4.2017 .54910 120 4.1889 .55295 120 AL BP MP BA Mean Std. Deviation N Correlations 1.000 .589 .566 .700 .589 1.000 .743 .487 .566 .743 1.000 .506 .700 .487 .506 1.000 . .000 .000 .000 .000 . .000 .000 .000 .000 . .000 .000 .000 .000 . 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 AL BP MP BA AL BP MP BA AL BP MP BA Pearson Correlation Sig. (1-tailed) N AL BP MP BA Variables Entered/Removed b BA, BP, MP a . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: AL b. Model Summary .760a .577 .566 .34316 Model 1 R R Square Adjusted R Square Std. Error of the Estimate

Predictors: (Constant), BA, BP, MP a.

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Regression monetary price,behavior price,brand affect dengan

purchase loyalty

Predictors: (Constant), BA, BP, MP a. Dependent Variable: AL b. Coefficientsa .640 .311 2.059 .042 .279 .103 .248 2.702 .008 .112 .088 .118 1.272 .206 .490 .067 .520 7.284 .000 (Constant) BP MP BA Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: AL a. Descriptive Statistics 4.2556 .55464 120 4.2417 .46334 120 4.2017 .54910 120 4.1889 .55295 120 PL BP MP BA Mean Std. Deviation N Correlations 1.000 .528 .501 .584 .528 1.000 .743 .487 .501 .743 1.000 .506 .584 .487 .506 1.000 . .000 .000 .000 .000 . .000 .000 .000 .000 . .000 .000 .000 .000 . 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 120 PL BP MP BA PL BP MP BA PL BP MP BA Pearson Correlation Sig. (1-tailed) N PL BP MP BA

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Multiregression

Variables Entered/Removedb BA, BP, MPa . Enter Model 1 Variables Entered Variables Removed Method

All requested variables entered. a. Dependent Variable: PL b. Model Summary .651a _.424 _.409 _.42635 Model 1 R R Square Adjusted R Square Std. Error of the Estimate

Predictors: (Constant), BA, BP, MP a. ANOVAb 15.522 3 5.174 28.465 .000a 21.085 116 .182 36.608 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), BA, BP, MP a. Dependent Variable: PL b. Coefficientsa .818 .386 2.118 .036 .295 .128 .247 2.301 .023 .112 .110 .111 1.023 .308 .409 .084 .408 4.895 .000 (Constant) BP MP BA Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: PL a. ANOVAb 17.064 3 5.688 51.608 .000a 12.785 116 .110 29.849 119 Regression Residual Total Model 1 Sum of

Predictors: (Constant), BA, CPV, BT a.

Dependent Variable: BL b.

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Coefficientsa .825 .292 2.824 .006 .082 .071 .101 1.158 .249 .332 .088 .314 3.788 .000 .417 .070 .461 5.929 .000 (Constant) BT CPV BA Model 1 B Std. Error Unstandardized Coefficients Beta Standardized Coefficients t Sig. Dependent Variable: BL a.

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