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(1)

INFORMATION, COMMUNICATION

& TECHNOLOGY

(2)

What is Multimedia ?

Multimedia

is a computer-based

interactive communications process that

incorporates text, graphics, sound,

animation, and video

Interactive

Key feature of multimedia

(3)

What is Multimedia ?

Non-linear

2 or more media

Computer multimedia

Multi-sensory experience

real world

Multi-sensory memory imprints

(4)

Computer-based Multimedia

Whats the different of multimedia with:

Hypertext

-

links

(5)

Multimedia Advantages

Engrossing

deep involvement

Multi-sensory

Creates knowledge connections

Individualized

(6)

Multimedia Disadvantages

Lost in cyberspace

Lack of structure

Non-interactive

if one-way, no feedback

Text intensive content

Complex to create

Time consuming

Cognitive overload

(7)

Multimedia Major Character

Various function : communication,

entertainment, learning, documentation, etc..

Multimedia Presentation

• Viewed by person on stage, projected,

transmitted, or played locally with a media player

Multimedia Games and Simulation

• Used in a physical environment with special

(8)

Multimedia Files

(9)

Multimedia Files

Text

– Standard by ASCII (American Standard Code For Information Interchange)

(10)

Multimedia Files

Graphic

JPEG Compression : Joint Photographic Experts Group, the name of the committee that created the JPEG

(11)

Multimedia Files

Audio File : is a file format for storing digital

audio data

on a computer system

(12)

Multimedia File

(13)

Multimedia Usage

Creative industries

Commercial uses

Entertainment and

fine arts

Education

Journalism

Engineering

Industry

Mathematical and

scientific research

Medicine

Document imaging

(14)

Creative industries

– use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below

Multimedia Usage

(15)

Multimedia Usage

Commercial uses

– Much of the electronic old and new media used by

(16)

Entertainment and fine arts

– multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations

(17)

Multimedia Usage

Education

– In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and

(18)

Multimedia Usage

Journalism

– Newspaper companies all over are also trying to

(19)

Multimedia Usage

Engineering

– Software engineers may use multimedia in Computer Simulations for anything from entertainment to

(20)

Multimedia Usage

Industry

– In the Industrial sector, multimedia is used as a way to help present information to shareholders,

(21)

Multimedia Usage

Mathematical and scientific research

(22)

Multimedia Usage

Medicine

(23)

Multimedia Usage

Document Imaging

(24)

Multimedia Usage

Disabilities

(25)

Streaming Multimedia

Streaming Stored audio, video

Properties : Prerecorded

Youtube, vimeo, metacafe, coundclud, netflix, etc

Conversational voice/video over IP

Properties : real-time communication

Skype, GoogleTalk, P2P, etc

Streaming Live audio, video

Properties : On-the-fly compression, broadcast

(26)

Streaming Multimedia

(27)

Streaming Multimedia

(28)

Streaming Multimedia

Streaming Live audio, video

Live,

broadcast-like

multiple receivers receive the same audio/video at

the same time.

Multicasting

is the natural approach of this type

apps

cannot skip forward

same client buffering approach of streaming stored

to deal with delay and jitter

(29)

Multimedia issues online

(30)

Today Solution

H.265

High Efficiency Video Coding (HEVC) is a video compression standard, a successor to H.264/MPEG-4 AVC

(31)

Today Solution

CDN (Content Delivery Network)

is a large distributed system of servers deployed

in multiple data centers in the Internet. The goal

of a CDN is to serve content to end-users with

high availability and high performance

(32)

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