ABSTRAK
Dewiyuni Fajriyanti Ady. 210110110610. 2014. Transformasi Abc Radio Australia Dalam Penyiarannya Dari Format Radio Menjadi Media Online.
Pembimbing Utama Duddy Zein, Drs.,M.Si dan Pembimbing Pendamping Agus Setiaman, S. Sos., M. I.Kom, Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Secara umum, penelitian ini mengungkapkan tentang transformasi yang dilakukan ABC Radio Australia menjadi media online (Australiaplus). Secara khusus, penelitian ini bertujuan untuk mengetahui alasan transformasi dilakukan, bagaimana pertahanan eksistensi serta bentuk kerjasama yang terjalin oleh pihak ABC dengan media partner mereka.
Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan studi kasus. Melalui studi kasus, peneliti berupaya untuk mengetahui tentang ABC sampai mereka melakukan transformasi penyiarannya. Hasil penelitian menunjukkan bahwa transformasi yang dilakukan ABC dalam penyiarannya di Indonesia sepenuhnya didasari atas pemahaman pimpinan baru mereka atas pola market yang berubah dan bagaimana meningkatkan eksistensi ABC yang sebelumnya mulai redup di tengah khalayak.
ABSTRACT
Transformation ABC Radio Australia In broadcasting from Radio
Becomes Online Media Format. Main preceptor Duddy Zein, Drs., M.Si and
preceptor Companion Setiaman Agus, S. Sos., MIKOM, Management
Communication, Faculty of Communication Sciences, University of Padjadjaran.
Generally, this research reveals about the transformation performed ABC
Radio Australia into online media (Australiaplus). Specifically, this study aims to
determine why the transformation conducted, how the preserve the existence and
forms of cooperation intertwined by the ABC with their media partners.
The method used in this study is a qualitative method with a case study
approach. Through the case study, the researchers attempted to find out about
the ABC until they transform broadcasting.
The results showed that the The transformation implemented in the ABC
broadcasting in Indonesia is fully based on the new understanding of their
leadership over the changing market patterns and how to improve the previous
existence of the ABC began to dim in the middle of the audience.
The conclusion of this research, the thing that makes the transformation is
conducted growing market mindset as technological developments, ABC target
marketing has changed, the content that follows the needs of the market and use
funds from an Australian who in order to obtain satisfactory results, ABC itself is
also good for Australian residents. It requires them early step in the knowledge of
the technology into their target audience, using social media as a means of
broadcasting as well as the selection and packaging of content of interest to the
target under the age of 35 years. Finally, the fabric of cooperation carried out by
their partners in the Indonesian media is fully carried out only as a means of
