THE FACTORS INFLUENCING PURCHASE INTENTION BY
STUDENTS TO BUY COUNTERFEIT PRODUCTS
RESEARCH
Submitted to the Faculty of Economics and Business
Management International Program in Partial Fulfillment of the Requirement of the Degree of BACHELOR OF ECONOMICS at Muhammadiyah University of
Surakarta
Written by:
RIFFAT VERLILA PONTO
B 100 112 002
MANAGEMENT INTERNATIONAL PROGRAM
ECONOMICS AND BUSINESS FACULTY
iv
MOTTO
‘If opportunity doesn’t knock,build a door’ (Milton Berle)
‘Risk more than others think is safe. Dream more than others think is practical’ (Howard Schultz)
‘ALLAH SWT does not create a lock without its key, ALLAH SWT doesn’t give you problems without the solution!’
(Believe)
v
DEDICATION
Gratitude to ALLAH SWT and thank you for all the blessings that have been given, I will offer this modest work sincerely to :
My beloved parent, thank you
for always motivates me and accompanies my steps.
My big sister, little sister and all
of dear brother who has always been by my side encouraging. Someone who means so much
in my life.
My friends who have been with
vi
ABSTRACT
Since there are many people in Indonesia that know and buy counterfeit products of CROCS and since this product is famous enough in society, the author wants to know the factors that can influence purchase intention by students to buy counterfeit products. The title of this research is The Factors Influencing Purchase Intention by Students to buy counterfeit products. The purpose of this research is to analyze the effect of brand personality, perceived product attributes, perceived benefits, product involvement and product knowledge toward purchase intention by students to buy counterfeit products. 125 respondents in this research are students of Muhammadiyah University of Surakarta. Technique sampling of research used was convenience sampling. The data in this research have fulfilled the normal distribution. The analysis results brand personality, product involvement and product knowledge were significant and supported while perceived product attributes and perceived benefits were not significant and not supported.
Key words: Brand personality, Perceived product attributes, Perceived benefits,
product involvement, Product knowledge and Purchase Intention.
Surakarta, 04 November 2014 Author,
vii
ACKNOWLEDGEMENTS
Assalaamualaikum Wr. Wb.
In the name of ALLAH, The Most Gracious, The Most Merciful, All the praise and thanks be to ALLAH, the Lord of the ‘Alamin, The Most Gracious, The Most Merciful. I praise ALLAH, the Almighty. It is only because of His blessing that I had the opportunity and capability to finish my research with the title ‘The factors influencing purchase intention by students to buy counterfeit
products’ (empirical studies on students of Muhammadiyah University of Surakarta).
Preparation of this research is intended to Management International in partial fulfillment of the requirements the Degree of BACHELOR OF ECONOMICS at Muhammadiyah University of Surakarta.
On this occasion the author would like to express sincere gratitude and appreciation to all parties who have helped either directly or indirectly to the completion of this thesis. Therefore on this occasion the authors would like to express gratitude to:
1. Mr. Dr. Triyono, M.Sc. as Dean of Faculty of Economics and Business Faculty Muhammadiyah University of Surakarta.
2. Mr. Dr. Agus Anton, as Chairman the Management Department Faculty of Economics and Business Muhammadiyah University of Surakarta.
viii
4. The whole lecturers and staff of Economics and Business Faculty Muhammadiyah University of Surakarta who has provided useful knowledge, help and encouragement to the author.
5. My parent who have offered prayers and support both materially and morally so the author can finish this research.
6. My Sister, younger sister and younger brother who accompanied the author.
7. Mz Ervin who always accompanies and encourages the author to be able for complete this research.
8. Classmates of dual degree management 2011 Saskia, Enggar, Nunki, Niki, Hendry, Tendy, Coi and Agung, thank you for our time together during studying in this campus.
9. All my best friends Diana, Zidni, Emi, Yessy, Novi, Yunita and Indah, who always give me support and never afraid to correct me if I do something wrong.
10.Friend-fellow soldier in the preparation of the research, thank you for your time, attention, suggestions and criticisms.
11.Everyone else whom has helped and could not mention one by one.
The author realized in writing this research is still a lot of flaws and is far from perfection, but the authors hope this research can be useful for subsequent writers. Put both criticism and constructive suggestions for the improvement of this research is very authors expect
Wassalaamualaikum Wr.Wb
Surakarta, 11 November 2014
Author,
ix
TABLE OF CONTENT
COVER
i
LEGALIZATION
ii
ORIGINALITY STATEMENT OF RESEARCH
iii
MOTTO
iv
LIST of APPENDIX
xiii
CHAPTER I INTRODUCTION
1.1Research Background
1
1.2Research Problems
4
1.3Research Objectives
5
1.4Benefits of Research
5
1.5Contents of Research
7
CHAPTER II LITERATURE REVIEW
2.1 Literature Review
8
2.1.1 Brand
8
2.1.2 Brand Personality
10
2.1.3 Perceived Product Attributes
12
x
2.1.5 Product Involvement
13
2.1.6 Product Knowledge
15
2.1.7 Purchase Intention
17
2.1.8 Hypotheses
18
2.1.9 The Research Framework
21
CHAPTER III RESEARCH METHODOLOGY
3.1 Research Type
22
3.2 Location of Research
23
3.3 Population, Sample and Technique Sampling
23
3.4 Source of Data
24
3.5 Data Collection Techniques
25
3.6 Variable Measurement
26
3.7 Methods of Data Analysis
30
CHAPTER IV DATA ANALYSIS AND DISCUSSION
A. General Description of Product
39
B. Data Analysis
40
C. Discussion
56
CHAPTER V CONCLUSION
1.1 Conclusions
60
1.2 Implications
61
1.3 Limitations
61
1.4 Recommendations
62
REFERENCES
63
xi
LIST OF TABLES
Table IV.1 Respondent characteristic based on experience buy a
counterfeit 41
Table IV.2 Respondent characteristic based on Income 41 Table IV.3 Analysis Validity test KMO and Barlet’s test 43
Table IV.4 Result Validity test 44
Table IV.5 Analysis Reliability test 45 Table IV.6 Analysis One-Sample Kolmogorov-Smirnov Test 46 Table IV.7 Analysis Linearity ANOVA 47 Table IV.8 Analysis Multicollinearity test Correlations 50 Table IV.9 Analysis Regression R Square 51
Table IV.10 Analysis ANOVA 52
xii
LIST OF IMAGES
Image 1 The Framework Research 21
xiii
LIST OF APPENDICES
Appendix I Questionnaire Appendix II Data of Research
