THE FACTORS INFLUENCING PURCHASE INTENTION BY STUDENTS TO BUY COUNTERFEIT PRODUCTS The Factors Influencing Purchase Intention by Students to Buy Counterfeit Products.
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The main objective for this study is to understand how attitude toward the behavior, subjective norm and perceived behavioral control, and personality traits affect
Based on the definition of perceived behavioural control given by Ajzen (2002) this would imply that human behaviour is responsible for consumers intent to purchase
The purpose of this study is to examine the influence of attitude, subjective norms, and perceived behavior control on ACCA, CA and CPA professional accountant certifications and to
LIST OF FIGURES Figure Page 1.1 Number of user and non-user of protein supplement 10 1.2 The period of consuming protein supplement product 10 1.3 User group: Types of protein
Health concerns Social Influence Marketing Mix 4Ps Product Price Place Promotion Feeling safety Family & Friends Package & Sense Reasonable price Brick and Mortar
The results show that product attribute brand, packaging, price, claim, appearance, smell and taste and perceived value perceived acquisition value and perceived transaction value have
Buying interest in this study is defined as buying interest in imitation products which is influenced by value consciousness, brand consciousness, perceived risk, materialsm, social
The results show that perceived brand orientation, interactive course features, course quality, perceived usefulness, perceived ease of use, and trust all have a significant impact
