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REPORT OF JAPAN PROGRAM

(24-29 July 2017)

Disusun Oleh :

Vina Triyanti

Staff of Dinas BMCK Kabupaten Majalengka.

triyantivina@gmail.com

Master of Management Program,

Faculty of Economics, and Bussiness, Padjadjaran University

FACULTY OF ECONOMICS AND BUSINESS

PADJADJARAN UNIVERSITY

BANDUNG

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I. Marketing Analysis

Topic 1

Review of Nakamise Dori Area (How to manage UMKM scale business in Nakamises Dori Area)

The location of Nakamises Dori is located in the Asakusa area, Taito, Tokyo Japan. Where is Nakamises Dori as a souvenir or souvenir shopping place typical of Asakusa Termple Japan.

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From experience and observation in this area, there are several crowded places along Nakamise dori or the surrounding area.

This tourist place is very crowded and crowded, so with crowded visitors may make the trip a bit uncomfortable, but do not make this step to continue to get to the destination and shopping souvenirs there, because if not so and just silent we will Loss is not up to maximize the current visit. In addition, this is where the challenge of traveling in crowded areas of visitors, which is trying to keep enjoying, although sometimes not as comfortable as we imagine before, and most people there run faster, so we have to prepare more energy to be able to run faster in order to balance the body And still can feel the comfort there.

Busyness can be a variety of examples try a variety of snacks that vary and hunt souvenirs typical of Japan is funny and unique and cheap. Besides doing my main mission is documenting every thing unique there.

Along the way Nakamise dori there are so many choices of souvenirs that can also make us interested to shop there, because there are so many souvenirs that are sold by choice from postcards, fans, yukata (from materials that are not super quality), key chains , Furi, refrigerator patch, and many other options. Just choose according to the will and the needs we are looking for.

Traveling moreover abroad is always synonymous with souvenirs or souvenirs and in Japan this is true there are many shops selling a variety of souvenirs, among them are shops in this Asakusa area. With so many stores, sometimes it makes tourists feel confused choosing them.

As for the business of managing the scale of UMKM in the area of Nakamises Dori has been doing more sophisticated technology. Good in terms of displaying goods, packaging, service, as well as transaction machines used. So with this more modern technology that has been used by UMKM provide convenience to conduct transactions, especially for buyers from foreign tourists.

In addition, the management of UMKM there arranged neatly starting from the entrance to the exit, there are no sellers hawk there that make the inconvenience of visitors, but all traders there arranged well in accordance with the location already provided, as well as with snack snack-snack directly in located in places that have been provided, so arranged neat and comfortable look. With so many people, although busy and crowded but still smooth because it is rare and there are no street vendors who sell indiscriminate outside.

Throughout Nakamise dori is a lot of UMKM who sell there, diverse products sold. Service is well done, traders and waiters use uniform costumes and good service. So that makes consumers feel comfortable and feel at ease shopping there.

It is true in Japan Japan is very disciplined with garbage and separates the garbage well, and put the waste that is easy to decompose. Thus, Traders in Nakamises Dori in packaging using paper bags, although the price of packaging is more expensive if using paper bag, but dilikasi there is dominant use the packaging, because the traders there are very environmentally friendly.

Traders of UMKM there sell traditional snacks such as Kaminari-okoshi (dried up snacks made from rice) and Ningyo-yaki (cakes with red beans), in addition to selling Japanese-style accessories, toys, fans, and hair ornaments are some Items that can be found here. The street is full of traditional Japanese goods and there are Japanese handmade and snacks very much on the Nakamise-dori street. After the shops close at night, visitors can see a different side of Nakamise-dori street.

Culinary travel and shopping souvenirs there is very practical and easy, so consumers are not made difficult and want to shop there, especially foreign tourists who come to visit there. Although shopping to run around but feel comfortable and happy because they are satisfied with the conditions that are there.

So Nakamises Dori is a place famous for shopping place souvenir japan with affordable and unique price. Get information that Nakamises Dori is the oldest shopping place in Japan so everyone will know the long-running Nakamises Dori.

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At Nakamises Dori there is also a place used for the forecasting of life in the coming days, and this place is crowded to visit, because everyone wants to see the future tend to get news like what, so many visitors who do the forecasting of life in this place.

Nakamises Dori serves its own automated machine for direct beverage packaging, so people do not bother waiting in line or can choose more drinks menu and make it easier for consumers who want to shop quickly.

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II. Cultural Analysis (Sensoji Temple and Asakusa Shrine)

Location of Asakusa Temple is located in Asakusa area, Taito, Tokyo Japan. Where inside there are temples and shopping places by Asakusa Temple Japan typical.

• Culture Of Japanese

Culture in the country of Japan is very well-regarded, with high regard and they respect to held in everyday life, including:

Ø Respect others

Ø Hard work

Ø Mandiri

Ø Always read books at every opportunity

Ø Queue orderly and neatly

Ø Save by always traveling by public transport, or bicycle, or by just walking

Ø Very appreciate the time so that the timeliness of each agenda they respected and respected

Ø Discipline in sorting waste either organic waste inorganic maupuk when will throw them apart

Ø Teamwork is good and very persistent

Ø Japanese people have a high sense of shame in every condition they face to appreciate others

Ø Have high loyalty and integrity in every work

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• The Believed Religion

The religion adopted by the Japanese community, as a belief to run his life, including:

Ø Shinto

Shintoism or simply called Shinto, is an ancient religion in Japanese history. As a pantheistic religion, Shinto devotees worship a god or spirit that can be in a certain local temple or worshiped globally, like the goddess of the sun Amaterasu. Shinto is thought to have developed from the rituals and deities of early Japanese settlers. This belief also has an animistic aspect, namely the belief that spirits are in various objects in nature. That's why, Shinto teaches humans to live a life of harmony with nature.

Ø Buddha

Ø Catholic Christianity

Ø Christian Protestas

• Cultural values

The various cultural values of Japanese society that became a tradition that must be embraced in life, including:

Ø 3 Pillars of Life of the Japanese

ü Wa (harmony), teamwork spirit & avoid individual ego

ü Kao (reputation / face), avoiding open confrontation and open criticism

ü Omoiyari (loyalty), Trust and common interest in the long run

In addition there are other values adopted by the Japanese community to have more quality life, including:

Ø KAIZEN

ü Kai means change, zen means good (continuous improvement)

ü Kaizen = make changes to improve continuously

Ø MAKOTO

ü Seriously

ü By always saying and acting honestly by not cheating either to friends or opponents

Ø GENBUTSU GENCHI

ü Go and See The Problem

ü Not just theory, but more emphasis on practice where we have to go directly to the problem to find out the problem

Ø HANSEI

ü Contemplation

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ü No matter the outcome of success or failure, they still have to review the results

ü Hansei contrary to mindset "IF NOT DAMAGED WHAT TO BE CORRECTED"

In essence, the State of Jepoang has a good culture and is highly respected, so that the connection between Japanese culture, religion adopted, and cultural values that are upheld by Japanese society produce harmonization of harmonious and harmonious life in the country.

After making observations through tourist visits to Japan, it is true that the Japanese society is very disciplined, respect the time, hardworking, have a good spirit of cooperation, and have the nature of mutual help to the good.

There is a case that happened there when I was at Hotel PriceHall shinagawa, this story began when my initial arrival at the hotel where I brought 1 handbag and 2 suitcases. At that time our party had to gather on the 2nd floor using a narrow escalator, so I had trouble to raise my luggage that much, finally I was preparing the luggage and seen by the Japanese behind me standing up, without much asking the Japanese offered assistance To take my things up, and I was helped by him, very kindly did and helped carry my luggage 1 large suitcase. So I said a lot of thanks, and he responded with courtesy, hospitality, and bowing.

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III. Company Visit Of Shin-Koto Incineration Plant

Location of Shin-Koto Incineration Plant is in Yumenoshima, Koutou-ku, Tokyo Japan. This waste incinerator in Japan handles 23 cities in Japan with modern and sophisticated waste management technologies.

Topic 1

Managing waste that faced by the government of the city / regency in Indonesia

Waste is an unused waste material that negatively impacts the community if it is not managed properly. Waste is the residue of production, both from nature and the results of human activities.

Various kinds of waste can be managed and processed so as not to harm the environment. Solid wastes can usually be recycled back in order to be useful again and used for production materials again. Various methods or technology of handling liquid waste has been developed. Therefore, it is necessary to process the waste to anticipate or minimize the pollution caused.

Handling waste especially in big cities in Indonesia is one of the urban problems which until now is a challenge for city managers. Population growth and the rapid increase of activity in large cities have resulted in increased waste and problems. It is estimated that on average only about 40% - 50% can be transported to landfills by institutions responsible for waste and sanitation issues, such as the Sanitation Department.

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Until now the main mainstay of a city in solving its waste problem is the destruction of landfilling in a landfill. The main activity of destruction of waste in the landfill is by landfilling. Various levels of landfilling technology, among which the most commonly referred is sanitary landfill.

It is certain that what is used in Indonesia is not a good landfilling, as almost all TPA in Indonesian cities apply only what is known as open-dumping, which is not really worth mentioning as a form of waste management technology.

Topic 2

Building the incineration plant at local government (local government or municipal government, provincial and / or central government)

The waste handling activities conducted by the local government or provincial government and or central government in Indonesia, perform various programs, including:

• Composting is the easiest method to handle household organic waste into something more useful

• 3R (Reduce, Reuse, Recycle) is a method, where handling has several options. The meaning of Reuse, Reduce and Recycle is Reuse (reuse) which is reuse of garbage which each can be used either for the same function or other functions, for example in the form of drink bottle changed function so place of cooking oil, used tire, flower pot. Reduce reduces everything that causes waste, for example when shopping brings a bag / cart from home, reduces unnecessary packaging, using recyclable packaging, such as rice wrap using banana leaves or teak leaves. Recycle (ie recycle) that is processing waste into new products, for example, paper waste is processed into recycled paper / paper art / mixed paper mills, plastic waste crackle processed into bags of crackle, organic waste processed into compost

• Waste To Energy is a method of handling waste by making waste into alternative fuel. Example: Stove with fuel from waste

In addition, the Integrated Waste Management activities in the form of sorting, recycling and composting activities are carried out in residential, commercial, office and environmental facilities. To overcome this, the Sanitation Office has conducted activities such as:

1. Adding the Waste Treatment Unit facility and improving the processing efficiency so that the quality of the waste meets the requirements for disposal.

2. Improving / improving waste management in accordance with sanitary landfill procedures.

3. Helping the community around LPA by providing clean water, Puskesmas and ambulance.

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Topic 3

Solving the problems faced by the government of Indonesia that inhibits the building of incineration plant in Indonesia

In terms of doing this waste handling program it definitely gets inhibited on every journey both small and large, seeing the challenges so strong. So, as for the form of problem solving that can be done to minimize barriers in the handling of this waste, including:

• Waste reduction activities conducted by conducting an inter-banjar environmental competition; Village / kelurahan; Districts and work unit offices.

• Waste reduction activities are conducted by sorting between wet (organic) and dry (inorganic) waste. Wet garbage is processed into compost and dried waste sold to scavengers or used as recycled products

• Integrated Waste Management Activities in the form of sorting, recycling and composting activities carried out in residential, commercial, office and environmental facilities

• Integrated waste management activities, such as waste segregation, provide organic and inorganic waste bins, provide garbage collection facilities with their management, recycling and reforestation activities with medicinal plants.

• Household-scale composting activities and area-scale waste management through eco center development, Environmental Care Family Program, Joint Business Group (KUB) Sumber Rejeki is the name of the garbage collector group who also works as the official scavengers

• Green School activities from early start by doing 3R (Reduce, Reuse, Recycle) by reusing non-organic waste into goods that have economic value and processing organic waste into compost

The one way in terms of problem-solving to reduce and cope with environmental pollution include 2 ways namely

• Non-technical control, which is an attempt to reduce environmental pollution by creating legislation that can plan, regulate, supervise all forms of industrial activity and is binding so as to sanction the law of the day its violator

• Technical control, which is an attempt to reduce environmental pollution in ways related to production processes such as whether or not to replace the process, replace the sources of energy / fuel, sewage treatment plants or add more modern tools / sophisticated. In this case to note are:

ü Priority to human safety

ü Modern technology and should be well controlled

ü Technically and economically accountable

ü If something happens the manager is responsible

Topic 4

How to build people awareness in Indonesia to manage waste from the garbage collection from the household, then collected by dinas kebersihan and dumped at the landfill

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things that should be noticed by the Government when providing education to the people of Indonesia by providing the following understanding:

• Ensure a clean place / place of work

• Prevent the occurrence of environmental pollution • Prevent the proliferation of pests and disease vectors • Safe to residents around waste processing

• Safe against waste treatment workers

The 6 steps that can be proposed to awaken public awareness of waste. The 6 steps, among them are: 1. Conducting consultation to the community to find out what is the main base of the community's

reluctance. Whether the facilities and the attention of the government are lacking, lack of knowledge about waste or pure processing due to their laziness.

2. Conducting counseling and sharing knowledge in detail and patient to the public about waste and its processing, both in terms of positive and negative. So the public will know what the positive side that will get by them if doing so. In addition, early debriefing must be done as the foundation for major changes.

3. Preparing all the facilities that are really needed by the community to support government programs related to waste management.

4. Continue to conduct guidance and supervision to find out the results of counseling, sharing knowledge and consultations conducted.

5. Invite more people to participate actively in building public awareness. Party campaigns alone can attract many people, let alone this, for the common good.

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