i ABSTRAK
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN PERIKLANAN TERHADAP KEBERHASILAN USAHA JAJANAN KULINER JALAN
SETIA BUDI MEDAN
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengetahuan kewirausahaandan Periklanan terhadap Keberhasilan usaha jajanan kuliner jalan Setia Budi Medan. Sampel penelitian ini adalah 64 responden dengan metode Purposive Random Sampling. Metode analisis yang digunakan adalah analisis deskriptif dan analisis linear berganda. Hasil penelitian menunjukkan bahwa Pengetahuan kewirausahaan dan Periklanan secara bersama-sama berpengaruh signifikan terhadap Keberhasilan usaha jajanan kuliner jalan Setia Budi Medan. Dari hasil koefisien determinasi diperoleh nilai Adjusted R Square (R2) sebesar 0,254 hal ini berarti 27,1% variabel keberhasilan usaha dapat dijelaskan oleh variabel Pengetahuan kewirausahaan dan Periklanan sedangkan sisanya sebesar 72,9% dapat oleh variabel lain yang tidak diteliti dalam penelitian ini.
Kata Kunci : pengetahuan kewirausahaan, periklanan, keberhasilan usaha
ii ABSTRACT
THE EFFECT DEVELOPMENT OF ENTREPRENEUR AND ADVERTISING BUSINESS SUCCESS TO EAT THE FAITHFUL MIND
FIELDS
This study aims to determine the effect of entrepreneurial behavior and family environment to business success in the culinary business Medan Setia Budi.
This type of research is descriptive quantitative research. The sample in this study is the culinary business owners Medan Setia Budi roads totaling 62 respondents with the method of sample selection using purposive sampling techniques. Collecting data using primary data and questionnaire data. Testing the hypothesis in this study using multiple regression analysis with significant value α = 5% (0.05).
Simultaneously entrepreneurial behavior and the family environment positive and significant impact on the success of the business, with a value of F 43.733> Ftable value of 3.15. Partially, entrepreneurial behavior and the family environment positive and significant impact, where tcount variable entrepreneurial behavior is 5,445 and 3,876 families thitung environment variables, each of which is greater than the value ttabel 2.00100.
Adjusted R Square value obtained from the test results Determinant coefficient (R2) of 0.584 to business success explained that 58.4% of business success is able to be explained by the independent variables entrepreneurial behavior and the family environment. While the remaining 41.6% is explained by other variables not examined in this study.
Keywords: Behavior self-employment, family environment, Business Success
