Lampiran 1 KUESIONER PENELITIAN

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69

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KUESIONER PENELITIAN

Berhubungan dengan penelitian kami tentang “ANALISIS PENGARUH

HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP

IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL

INTERVENING”,

maka kami memohon kesediaan Ibu/Bapak untuk

dapatmembentu kami dengan memberikan jawaban dari kuisoner yang kami

berikan sebagai pengganti wawancara kami kepada Ibu/Bapak.

Penelitian ini diharapkan dapat memberikan hasil yang bermanfaat dan

oleh karena itu dimohon kesediaannya untuk mengisi/menjawab kuesioner ini

secara jujur dan apa adanya jawaban yang anda berikan akan terjamin

kerahasiaannya dan hanya digunakanuntuk kepentingan ilmiah.

Atas bantuan dan kesediaannya dalam mengisi daftar pertanyaan ini kami

mengucapkan banyak terimakasih.

Hormat kami

Peneliti

1. Identitas Responden

Petunjuk : untuk menjawab isian dibawah ini masing-masing sudah disediakan

alternatif jawaban yang telah sesuai dengan memberikan tanda (X) pada jawaban

yang sudah tersedia.

1. Nama Responden

: ……...…...…...

2. Alamat

: ...

3. Umur

: ...

4. Jenis kelamin

: a. Laki-laki b. Perempuan

5. Pekerjaan

: ………...

Petunjuk pengisian kuesioner

Memilih alternatif jawaban yang telah sesuai dengan memberikan tanda (X) pada

jawaban yang telah tersedia.

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71 Keterangan:

1 = Sangat Tidak Setuju (STS)

2 = Tidak Setuju (TS)

3 = Netral (N)

4 = Setuju (S)

5 = Sangat Setuju (SS)

A. Hedonic Shopping Value

NO Item pertanyaan

STS

TS

N

S

SS

1 Saya merasa berbelanja adalah suatu

hiburan dan menghilangkan rasa jenuh

dengan kegiatan sehari-hari

2 Saya merasakan ada hal baru ketika

berbelanja di outlet pakaian putra

barokah karena selalu ada model

fashion terbaru

3 Saya tidak sungkan bertanya pada

karyawan ditoko putra barokah karena

pelayanannya sangat ramah

Menurut saudara, bagaimana hedonic shopping value mempengaruhi positive

emotion dan impulse buying seseorang ?

B. Shopping Lifestyle

NO Item pertanyaan

STS

TS

N

S

SS

1 Saya menggunakan waktu luang untuk

aktivitas berbelanja

2 Saya yakin merk yang saya beli yang

terbaik dalam hal kualitas

3 Saya cenderung membeli berbagai

merk daripada membeli merk yang

sama di outlet pakaian putra barokah

Menurut saudara, bagaimana shopping lifestyle dapat mempengaruhi positive

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C. Positive Emotion

NO Item pertanyaan

STS

TS

N

S

SS

1 Saya merasa puas ketika berbelanja di

outlet pakaian putra barokah

2 Pelayanan karyawan outlet pakaian

putra

barokah

memberikan

rasa

nyaman

3 Saya

merasa

bersemangat

dan

bergairah untuk berbelanja ketika

berada di outlet pakaian putra barokah

Menurut saudara, bagaimana menimbulkan positive emotion seseorang ?

D. Impulse Buying

NO Item pertanyaan

STS

TS

N

S

SS

1 Saya spontan ingin membeli pakaian

di outlet pakaian putra barokah karena

model tersebut belum pernah saya

miliki

2 Saya cenderung membeli pakaian

ketika ada penawaran menarik atau

potongan harga

3 Saya

membeli

pakaian

tanpa

memikirkan kebutuhan lainnya yang

lebih penting karena tertarik modelnya

meskipun

saya

tidak

begitu

membutuhkan

Menurut saudara, bagaimana cara untuk menimbulkan impulse buying

seseorang ?

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1 Lampiran 2. TABULASI RESPONDEN

Hasil Jawaban Responden (data mentah)

No Hedonic shopping value Shopping Lifestyle Positive emotion Impulse Buying

Resp X1.1 X1.2 X1.3 X1 X2.1 X2.2 X2.3 X2 Y1.1 Y1.2 Y1.3 Y1 Y2.1 Y2.2 Y2.3 Y2

1 5 5 4 14 5 5 4 14 4 5 4 13 5 4 5 14 2 5 5 4 14 4 5 4 13 5 4 3 12 4 4 4 12 3 4 5 4 13 3 4 2 9 4 4 4 12 3 3 3 9 4 5 4 5 14 4 4 4 12 4 5 5 14 5 5 4 14 5 2 3 2 7 2 3 3 8 3 3 3 9 3 3 3 9 6 4 3 3 10 4 3 4 11 2 3 3 8 3 4 2 9 7 4 5 4 13 5 4 5 14 5 4 4 13 4 3 3 10 8 4 5 5 14 4 5 4 13 4 4 4 12 5 4 4 13 9 5 4 4 13 5 4 4 13 4 4 4 12 5 4 4 13 10 3 3 2 8 3 3 3 9 3 3 3 9 3 3 2 8 11 4 4 4 12 5 5 5 15 4 4 4 12 4 4 4 12 12 5 4 4 13 4 4 5 13 4 4 4 12 4 4 4 12 13 5 5 4 14 5 5 5 15 5 4 4 13 4 4 5 13 14 3 4 3 10 3 3 3 9 3 3 3 9 3 3 3 9 15 3 3 3 9 3 3 4 10 2 3 2 7 2 3 3 8 16 4 5 4 13 5 5 5 15 4 4 5 13 4 5 5 14 17 4 4 5 13 4 4 4 12 4 4 4 12 4 4 4 12 18 5 5 4 14 5 5 4 14 5 4 4 13 5 4 4 13 19 2 2 3 7 2 2 3 7 2 2 2 6 2 3 2 7 20 4 5 4 13 5 4 4 13 4 4 4 12 4 4 3 11

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21 5 5 5 15 4 4 4 12 5 4 4 13 5 4 4 13 22 5 5 5 15 5 5 4 14 3 4 4 11 4 4 4 12 23 5 4 5 14 5 4 5 14 4 5 4 13 5 4 5 14 24 4 5 4 13 5 4 5 14 4 4 4 12 4 5 5 14 25 3 2 3 8 3 3 2 8 3 3 3 9 3 2 3 8 26 5 5 5 15 2 3 3 8 3 3 3 9 4 3 2 9 27 5 4 5 14 4 5 5 14 4 5 4 13 4 4 5 13 28 5 4 5 14 4 5 5 14 4 5 4 13 4 4 4 12 29 1 3 2 6 4 4 4 12 2 3 3 8 2 3 2 7 30 3 2 2 7 4 4 4 12 4 4 4 12 4 4 4 12 31 5 5 4 14 4 5 4 13 4 4 5 13 5 4 4 13 32 5 5 4 14 4 5 4 13 4 4 4 12 4 4 4 12 33 4 5 4 13 4 5 4 13 5 4 5 14 5 5 4 14 34 5 4 5 14 4 5 5 14 4 5 4 13 5 4 5 14 35 5 4 5 14 3 2 3 8 3 3 3 9 3 3 3 9 36 5 5 5 15 3 3 3 9 2 3 3 8 3 4 3 10 37 4 5 4 13 5 4 4 13 5 4 4 13 4 4 5 13 38 5 5 5 15 4 5 4 13 4 4 3 11 5 5 4 14 39 4 4 4 12 5 4 5 14 4 4 4 12 4 4 5 13 40 2 1 2 5 2 2 3 7 3 3 2 8 2 3 3 8 41 5 4 4 13 5 4 5 14 4 4 4 12 4 4 4 12 42 5 4 4 13 5 5 4 14 4 4 4 12 4 4 4 12 43 5 4 4 13 5 5 4 14 4 5 5 14 4 5 4 13 44 2 2 2 6 4 4 5 13 3 3 2 8 3 2 4 9 45 5 5 4 14 5 5 4 14 3 2 2 7 2 2 3 7 46 5 5 4 14 4 5 5 14 4 4 4 12 5 5 4 14 47 4 4 5 13 5 5 4 14 5 5 4 14 4 4 4 12

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3

48 5 4 5 14 4 4 4 12 4 4 5 13 4 4 4 12 49 5 5 5 15 4 4 4 12 4 4 5 13 4 5 4 13 50 5 3 2 10 2 3 2 7 2 3 3 8 2 3 3 8 51 3 3 3 9 3 2 2 7 2 2 3 7 3 2 3 8 52 5 4 4 13 4 4 4 12 5 4 3 12 4 4 4 12 53 4 2 3 9 3 3 3 9 3 3 3 9 4 3 3 10 54 4 4 5 13 4 4 4 12 4 5 5 14 5 5 4 14 55 3 3 3 9 3 3 2 8 3 3 3 9 3 3 3 9 56 2 2 3 7 2 2 3 7 1 2 2 5 2 3 2 7 57 4 3 4 11 4 4 4 12 4 4 4 12 4 4 3 11 58 3 3 2 8 3 2 3 8 3 3 3 9 3 3 2 8 59 5 4 5 14 5 4 4 13 4 4 4 12 4 4 4 12 60 4 3 3 10 4 3 3 10 3 3 3 9 3 4 2 9 61 4 5 4 13 5 4 4 13 4 4 3 11 4 3 3 10 62 4 4 3 11 3 4 2 9 3 3 3 9 3 3 3 9 63 3 3 2 8 2 2 4 8 3 3 2 8 3 3 2 8 64 5 5 4 14 5 4 5 14 4 3 4 11 5 5 4 14 65 4 5 4 13 4 4 4 12 5 4 4 13 4 4 4 12 66 5 4 4 13 4 4 4 12 4 4 5 13 4 4 4 12 67 2 2 2 6 3 2 3 8 3 2 3 8 2 3 3 8 68 2 2 2 6 3 2 3 8 3 3 2 8 3 3 3 9 69 3 2 3 8 4 4 3 11 2 3 3 8 3 4 3 10 70 4 5 4 13 5 4 4 13 5 4 4 13 4 4 5 13 71 5 5 5 15 4 5 4 13 4 4 3 11 5 5 4 14 72 4 4 4 12 5 4 5 14 4 4 4 12 4 4 5 13 73 2 4 2 8 2 2 2 6 3 3 2 8 2 3 3 8 74 3 3 2 8 2 2 3 7 3 3 2 8 3 3 2 8

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75 5 5 4 14 5 4 5 14 4 3 4 11 5 5 4 14 76 4 5 4 13 4 4 4 12 5 4 4 13 4 4 4 12 77 5 4 4 13 5 5 4 14 4 5 5 14 4 5 4 13 78 2 2 2 6 4 4 5 13 3 3 2 8 3 2 4 9 79 5 5 4 14 5 5 4 14 3 2 2 7 2 2 3 7 80 5 5 4 14 4 5 5 14 4 4 4 12 5 5 4 14 81 4 4 5 13 5 5 4 14 5 5 4 14 4 4 4 12 82 5 4 5 14 4 4 4 12 4 4 5 13 4 4 4 12 83 4 4 3 11 5 4 4 13 4 4 5 13 4 5 4 13 84 3 3 2 8 2 3 2 7 2 3 3 8 2 3 3 8 85 3 3 3 9 3 2 2 7 4 4 4 12 3 2 3 8 86 5 5 5 15 2 3 3 8 3 3 3 9 4 3 2 9 87 1 3 2 6 4 5 5 14 4 4 4 12 4 4 5 13 88 3 1 2 6 4 5 5 14 5 5 5 15 4 4 5 13 89 5 5 4 14 4 5 5 14 2 3 2 7 2 3 2 7 90 5 4 5 14 4 5 5 14 4 5 4 13 5 4 5 14 91 5 4 5 14 4 4 4 12 4 5 5 14 5 5 4 14 92 2 3 2 7 2 3 3 8 3 3 3 9 3 3 3 9 93 4 5 4 13 5 4 5 14 4 4 4 12 4 5 5 14 94 3 2 3 8 3 3 2 8 3 3 3 9 3 2 3 8 95 4 4 5 13 4 4 4 12 4 5 5 14 5 5 4 14 96 3 3 3 9 3 3 2 8 3 3 3 9 3 3 3 9 97 2 2 3 7 2 2 3 7 1 2 2 5 2 3 2 7 98 4 5 4 13 5 4 4 13 5 4 4 13 4 4 5 13 99 5 5 5 15 4 5 4 13 4 4 3 11 5 5 4 14 100 4 4 4 12 5 4 5 14 4 4 4 12 4 4 5 13

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1

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Frequencies Hedonic Shopping Value

Statistics x1.1 x1.2 x1.3 N Valid 100 100 100 Missing 0 0 0 Mean 3.98 3.88 3.73 Median 4.00 4.00 4.00 Mode 5 5 4 Std. Deviation 1.101 1.094 1.043

Frequency Table

x1.1

Frequency Percent Valid Percent

Cumulative Percent

Valid Sangat Tidak Setuju 2 2.0 2.0 2.0

Tidak Setuju 11 11.0 11.0 13.0 Netral 16 16.0 16.0 29.0 Setuju 29 29.0 29.0 58.0 Sangat Setuju 42 42.0 42.0 100.0 Total ₁₀₀ _100.0 _100.0 x1.2

Cumulative Percent

Tidak Setuju 12 12.0 12.0 14.0 Netral 18 18.0 18.0 32.0 Setuju 32 32.0 32.0 64.0 Sangat Setuju 36 36.0 36.0 100.0 Total ₁₀₀ _100.0 _100.0 x1.3

Cumulative Percent

Valid Tidak Setuju 18 18.0 18.0 18.0

Netral 17 17.0 17.0 35.0

Setuju 39 39.0 39.0 74.0

Sangat Setuju 26 26.0 26.0 100.0

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3 Frequencies Shopping Lifestyle

Statistics x2.1 x2.2 x2.3 N Valid 100 100 100 Missing 0 0 0 Mean 3.88 3.87 3.84 Median 4.00 4.00 4.00 Mode 4 4 4 Std. Deviation .998 .991 .929

Frequency Table

x2.1

Cumulative Percent

Netral 17 17.0 17.0 30.0

Setuju 39 39.0 39.0 69.0

Sangat Setuju 31 31.0 31.0 100.0

Total 100 100.0 100.0

x2.2

Cumulative Percent

Netral 17 17.0 17.0 30.0

Setuju 40 40.0 40.0 70.0

Sangat Setuju 30 30.0 30.0 100.0

Total 100 100.0 100.0

x2.3

Cumulative Percent

Netral 19 19.0 19.0 30.0

Setuju 45 45.0 45.0 75.0

Sangat Setuju 25 25.0 25.0 100.0

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Frequencies Positive Emotion

Statistics

Y1.1 Y1.2 Y1.3

N Valid 100 100 100 Missing 0 0 0 Mean 3.63 3.69 3.58 Median 4.00 4.00 4.00 Mode 4 4 4 Std. Deviation .928 .813 .912

Frequency Table

Y1.1

Cumulative Percent

Tidak Setuju 10 10.0 10.0 12.0 Netral 26 26.0 26.0 38.0 Setuju 47 47.0 47.0 85.0 Sangat Setuju 15 15.0 15.0 100.0 Total ₁₀₀ _100.0 _100.0 Y1.2

Cumulative Percent

Netral 32 32.0 32.0 39.0

Setuju 46 46.0 46.0 85.0

Sangat Setuju 15 15.0 15.0 100.0

Total 100 100.0 100.0

Y1.3

Cumulative Percent

Netral 29 29.0 29.0 43.0

Setuju 42 42.0 42.0 85.0

Sangat Setuju 15 15.0 15.0 100.0

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5 Frequencies Impulse Buying

Statistics

Y2.1 Y2.2 Y2.3

N Valid 100 100 100 Missing 0 0 0 Mean 3.72 3.74 3.63 Median 4.00 4.00 4.00 Mode 4 4 4 Std. Deviation .944 .860 .917

Frequency Table

Y2.1

Cumulative Percent

Netral 23 23.0 23.0 36.0

Setuju 43 43.0 43.0 79.0

Sangat Setuju 21 21.0 21.0 100.0

Total ₁₀₀ _100.0 _100.0

Y2.2

Cumulative Percent

Netral 29 29.0 29.0 37.0

Setuju 44 44.0 44.0 81.0

Sangat Setuju 19 19.0 19.0 100.0

Total 100 100.0 100.0

Y2.3

Cumulative Percent

Netral 28 28.0 28.0 41.0

Setuju 42 42.0 42.0 83.0

Sangat Setuju 17 17.0 17.0 100.0

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Correlations

Correlations x1.1 x1.2 x1.3 Hedonic shopping value x1.1 Pearson Correlation 1 .719** .796** .923** Sig. (2-tailed) _.000 _.000 _.000 N 100 100 100 100 x1.2 Pearson Correlation .719** 1 .706** .891** Sig. (2-tailed) _.000 _.000 _.000 N 100 100 100 100 x1.3 Pearson Correlation .796** .706** 1 .914** Sig. (2-tailed) _.000 _.000 _.000 N 100 100 100 100

Hedonic shopping value Pearson Correlation .923** .891** .914** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

Correlations x2.1 x2.2 x2.3 Shopping lifestyle x2.1 Pearson Correlation 1 .740** .709** .913** Sig. (2-tailed) _.000 _.000 _.000 N 100 100 100 100 x2.2 Pearson Correlation .740** 1 .668** .898** Sig. (2-tailed) _.000 _.000 _.000 N 100 100 100 100 x2.3 Pearson Correlation .709** .668** 1 .878** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100

Shopping lifestyle Pearson Correlation .913** .898** .878** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

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7 Correlations

Correlations

Y1.1 Y1.2 Y1.3

Positive emotion

Y1.1 Pearson Correlation 1 .743** .674** .894**

Sig. (2-tailed) _.000 _.000 _.000

N 100 100 100 100

Y1.2 Pearson Correlation .743** 1 .776** .921**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Y1.3 Pearson Correlation .674** .776** 1 .903**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Positive emotion Pearson Correlation .894** .921** .903** 1

Sig. (2-tailed) _.000 _.000 _.000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

Correlations

Y2.1 Y2.2 Y2.3 Impulse buying

Y2.1 Pearson Correlation 1 .743** .661** .914**

Sig. (2-tailed) _.000 _.000 _.000

N 100 100 100 100

Y2.2 Pearson Correlation .743** 1 .581** .874**

Sig. (2-tailed) _.000 _.000 _.000

N 100 100 100 100

Y2.3 Pearson Correlation .661** .581** 1 .852**

Sig. (2-tailed) _.000 _.000 _.000

N 100 100 100 100

Impulse buying Pearson Correlation .914** .874** .852** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

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Reliability

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .895 3 Item Statistics Mean Std. Deviation N x1.1 3.98 1.101 100 x1.2 3.88 1.094 100 x1.3 3.73 1.043 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted x1.1 7.61 3.897 .819 .827 x1.2 7.71 4.127 .752 .886 x1.3 7.86 4.142 .810 .837

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9 Reliability

N %

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .878 3 Item Statistics Mean Std. Deviation N x2.1 3.88 .998 100 x2.2 3.87 .991 100 x2.3 3.84 .929 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted x2.1 7.71 3.077 .794 .800 x2.2 7.72 3.173 .763 .829 x2.3 7.75 3.442 .738 .850

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Reliability

N %

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .888 3 Item Statistics Mean Std. Deviation N Y1.1 3.63 .928 100 Y1.2 3.69 .813 100 Y1.3 3.58 .912 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Y1.1 7.27 2.644 .749 .871 Y1.2 7.21 2.834 .831 .805 Y1.3 7.32 2.644 .773 .849

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11 Reliability

N %

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .854 3 Item Statistics Mean Std. Deviation N Y2.1 3.72 .944 100 Y2.2 3.74 .860 100 Y2.3 3.63 .917 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Y2.1 7.37 2.498 .788 .734 Y2.2 7.35 2.876 .728 .796 Y2.3 7.46 2.837 .667 .851

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NPar Tests

One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N 100

Normal Parametersa,b Mean .2806671

Std. Deviation 1.02660645

Most Extreme Differences Absolute .084

Positive .082

Negative -.084

Test Statistic .084

Asymp. Sig. (2-tailed) .080c

a. Test distribution is Normal. b. Calculated from data.

c. Lilliefors Significance Correction.

Coefficientsa

Model

Collinearity Statistics

Tolerance VIF

1 Hedonic shopping value .591 1.692

Shopping lifestyle .470 2.127

Positive emotion .485 2.063

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13

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Regression Model 1

Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Shopping lifestyle, Hedonic shopping valueb . Enter

a. Dependent Variable: Positive emotion b. All requested variables entered.

Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .718a .515 .505 1.689

a. Predictors: (Constant), Shopping lifestyle, Hedonic shopping value

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 294.282 2 147.141 51.578 .000b

Residual 276.718 97 2.853

Total 571.000 99

a. Dependent Variable: Positive emotion

b. Predictors: (Constant), Shopping lifestyle, Hedonic shopping value

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 2.782 .818 3.401 .001

Hedonic shopping value .215 .072 .263 2.993 .004

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15

a. Dependent Variable: Positive emotion

Regression Model 2

Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Positive emotion, Hedonic shopping value, Shopping lifestyleb . Enter

a. Dependent Variable: Impulse buying b. All requested variables entered.

Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .896a .803 .796 1.081

a. Predictors: (Constant), Positive emotion, Hedonic shopping value, Shopping lifestyle

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 455.974 3 151.991 130.028 .000b

Residual 112.216 96 1.169

Total 568.190 99

a. Dependent Variable: Impulse buying

b. Predictors: (Constant), Positive emotion, Hedonic shopping value, Shopping lifestyle

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) .514 .554 .927 .356

Hedonic shopping value .099 .048 .122 2.059 .042

Shopping lifestyle .234 .061 .255 3.862 .000

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a. Dependent Variable: Impulse buying

HASIL SOBEL TEST

A:

B:

SE

A

:

SE

B

:

Sobel test statistic: 3.40978774

One-tailed probability: 0.00032507

Two-tailed probability: 0.00065013

A:

B:

SE

A

:

SE

B