LAMPIRAN 1
Kuesioner Pretest 30 Responden
No. Responden : ...
KUESIONER
Saya adalah Mahasiswa Universitas Esa Unggul Fakultas Ekonomi Jurusan
Manajemen yang berfokus pada bidang Pemasaran, Penelitian ini dilakukan dalam
rangka penyusunan Skripsi S-1 sebagai salah satu persyaratan kelulusan pada
Fakultas Ekonomi Universitas Esa Unggul. Penelitian ini merupakan survei mengenai
“Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian
melalui Citra Merek Printer HP Deskjet”. Demi tercapainya tujuan penelitian ini
saya mengharapkan ketersediaan Saudara/ i untuk meluangkan sedikit waktu guna
mengisi kuesioner penelitian ini.
Atas kerja sama dan kesediaan dalam berpartisipasi mengisi kuesioner
penelitian ini, saya ucapkan terima kasih.
A. Data Responden
Silahkan beri tanda silang (X) untuk jawaban yang sesuai.
1. Jenis Kelamin Anda :
a. Laki-laki
b. Perempuan
2. Usia Anda :
a. 17 tahun – 20 tahun
b. 21 tahun – 24 tahun
c. > 24 tahun
3. Jurusan Anda :
a. Manajemen
b. Akuntansi
4. Angkatan :
a. 2011
b. 2012
c. 2013
5. Pengeluaran Per bulan :
a. < Rp. 1.000.000
b. Rp. 1.000.001 – Rp. 2.000.000
c. > Rp. 2.000.000
6. Lama pemakaian Printer HP Deskjet :
a. < 6 Bulan
b. 6 Bulan – 12 Bulan
c. > 12 Bulan
B. Daftar Pertanyaan
Kuesioner ini mengenai penelitian dan pendapat anda mengenai kualitas
produk, harga, citra merek dan keputusan pembelian dengan memberikan tanda
silang (X).
SS
= Sangat Setuju
TS
=
Tidak Setuju
S
=
Setuju
STS =
Sangat Tidak Setuju
No.
Pertanyaan
STS TS
S
SS
Kualitas Produk
1
Printer HP Deskjet mampu mencetak dengan
cepat
2
Printer HP Deskjet memiliki hasil cetak yang baik
3
Printer HP Deskjet memiliki kelebihan dapat
mencetak lebih banyak
4
Printer HP Deskjet mampu mencetak dengan
biaya tinta yang murah
5
Printer HP Deskjet merupakan produk terlaris
6
Printer HP Deskjet mudah dioperasikan
7
Kinerja Printer HP Deskjet sesuai standar yang
dimilikinya
8
Printer HP Deskjet tidak mudah rusak
9
Printer HP Deskjet memiliki mesin yang tangguh
10
Outlet penjualan printer HP Deskjet mudah di
jumpai dengan didukung pelayanan servis yang
baik
11
Ketersediannya suku cadang untuk Printer HP
Deskjet yang mudah didapatkan
No.
Pertanyaan
STS TS
S
SS
Harga
12
Harga Printer HP Deskjet terjangkau oleh
konsumen.
13
Harga Printer HP Deskjet sesuai dengan kualitas
produknya.
14
Harga Printer HP Deskjet bersaing dengan printer
lainnya.
15
Harga Printer HP Deskjet sesuai dengan
manfaatnya.
Citra Merek
16
Merek Printer HP Deskjet sudah dikenal banyak
orang
17
Printer HP Deskjet memiliki jaringan distribusi
yang luas
18
Printer HP Deskjet sesuai dengan kebutuhan saya
19
Printer HP Deskjet memberikan kesan positif
kepada konsumen
20
Printer HP Deskjet dikembangkan di pabrik yang
berteknologi tinggi
21
Printer HP Deskjet bermanfaat bagi saya
Keputusan Pembelian
22
Setelah saya mengetahui Printer HP Deskjet
sesuai dengan kebutuhan maka saya memutuskan
membeli Printer HP Deskjet dibandingkan dengan
merek lain.
23
Setelah saya mengetahui Printer HP Deskjet
sesuai dengan keinginan maka saya memutuskan
membeli Printer HP Deskjet dibandingkan dengan
merek lain.
24
Setelah saya mengetahui kualitas Printer HP
Deskjet maka saya memutuskan membeli Printer
HP Deskjet dibandingkan dengan merek lain.
LAMPIRAN 2
Data Tabulasi Awal Pretest 30 Responden
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
1
3
3
3
3
4
4
4
4
3
3
3
3
3
3
3
3
3
2
3
4
4
3
3
3
2
3
3
3
3
4
4
4
3
3
3
2
3
3
3
3
4
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
4
4
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
5
4
4
4
4
4
4
4
3
2
4
4
4
4
4
4
4
4
3
3
3
3
3
4
3
6
3
3
4
3
4
4
4
3
3
4
3
3
3
3
4
4
3
4
3
3
3
4
3
3
7
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
8
4
3
3
3
4
4
4
3
3
4
3
3
3
3
4
4
4
4
3
3
3
4
4
4
9
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
10
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
11
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
12
4
4
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
4
3
3
4
4
4
4
13
3
3
3
3
4
4
4
3
4
4
3
3
3
3
3
3
3
3
3
3
3
4
3
3
14
3
3
3
3
4
3
3
3
3
3
2
2
3
3
3
3
3
4
3
4
4
4
3
3
15
3
3
3
3
4
4
3
3
3
3
4
3
3
3
3
4
4
4
4
4
4
3
3
3
16
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
17
3
3
3
3
3
3
3
3
3
3
3
3
3
4
3
4
4
4
4
2
3
4
4
4
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
18
3
3
3
3
3
4
4
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
19
3
3
3
3
4
4
4
3
3
3
3
3
3
3
4
3
3
4
4
4
4
3
3
3
20
3
3
3
3
4
4
4
3
3
3
2
3
3
4
3
3
4
3
3
4
3
3
4
4
21
2
3
3
3
4
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
22
4
4
4
4
4
4
4
4
4
4
4
3
3
3
4
4
4
4
3
3
3
4
4
4
23
3
3
3
3
3
3
3
3
4
3
4
3
4
3
3
3
3
3
3
3
4
3
3
3
24
4
4
4
3
4
4
4
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
25
3
4
3
3
4
4
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
26
3
3
3
3
4
3
4
3
3
3
3
3
3
3
4
3
4
4
3
3
3
3
4
3
27
4
3
4
4
4
4
2
3
3
3
2
4
4
4
3
3
3
4
2
3
3
3
3
4
28
4
4
4
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
29
3
3
4
3
4
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
3
3
3
30
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
LAMPIRAN 3
Hasil Uji Validitas Pretest 30 Responden Melalui SPSS
Correlations P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH P 1 Pearso n Correla tion 1 ,694 * * ,719 * * ,692 * * ,219 ,440* ,179 ,409* ,272 ,572** ,372* ,569 * * ,477 * * ,477 * * ,523 * * ,479 * * ,479 * * ,478 * * -,025 ,179 ,200 ,299 ,403* ,403* ,734 * * Sig. (2-tailed) ,000 ,000 ,000 ,246 ,015 ,343 ,025 ,146 ,001 ,043 ,001 ,008 ,008 ,003 ,007 ,007 ,008 ,897 ,343 ,289 ,108 ,027 ,027 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 Pearso n Correla tion ,694* * 1 ,671 * * ,599 * * ,256 ,358 ,350 ,479 * * ,319 ,499** ,567 * * ,666 * * ,558 * * ,558 * * ,613 * * ,562 * * ,562 * * ,418* ,319 ,342 ,398* ,495 * * ,631 * * ,472 * * ,871 * * Sig. (2-tailed) ,000 ,000 ,000 ,172 ,052 ,058 ,007 ,086 ,005 ,001 ,000 ,001 ,001 ,000 ,001 ,001 ,021 ,086 ,065 ,029 ,005 ,000 ,008 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 3 Pearso n Correla tion ,719* * ,671 * * 1 ,683 * * ,347 ,321 ,194 ,385* ,241 ,683** ,378* ,562 * * ,428* ,428* ,463 * * ,408* ,257 ,404* -,080 ,145 ,257 ,359 ,308 ,308 ,686 * * Sig. (2-tailed) ,000 ,000 ,000 ,060 ,084 ,305 ,036 ,200 ,000 ,040 ,001 ,018 ,018 ,010 ,025 ,171 ,027 ,673 ,443 ,171 ,051 ,097 ,097 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 4 Pearso n Correla tion ,692* * ,599 * * ,683 * * 1 ,340 ,418* ,079 ,351 ,230 ,488** ,374* ,427* ,337 ,337 ,253 ,217 ,217 ,293 -,164 ,000 ,031 ,191 ,331 ,331 ,551 * *
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH Sig. (2-tailed) ,000 ,000 ,000 ,066 ,021 ,676 ,057 ,221 ,006 ,042 ,018 ,069 ,069 ,177 ,250 ,250 ,115 ,385 1,00 0 ,871 ,312 ,074 ,074 ,002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 5 Pearso n Correla tion ,219 ,256 ,347 ,340 1 ,675 * * ,430* ,095 -,025 ,347 -,104 ,127 -,010 ,146 ,391* ,292 ,292 ,342 ,127 ,369* ,292 ,384* ,247 ,107 ,482 * * Sig. (2-tailed) ,246 ,172 ,060 ,066 ,000 ,018 ,618 ,894 ,060 ,584 ,503 ,956 ,441 ,032 ,118 ,118 ,064 ,503 ,045 ,118 ,036 ,189 ,574 ,007 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 6 Pearso n Correla tion ,440* ,358 ,321 ,418* ,675 * * 1 ,475 * * ,170 ,049 ,321 ,045 ,344 ,262 ,262 ,378* ,434* ,296 ,247 ,196 ,312 ,157 ,261 ,144 ,279 ,559 * * Sig. (2-tailed) ,015 ,052 ,084 ,021 ,000 ,008 ,368 ,797 ,084 ,814 ,063 ,162 ,162 ,039 ,016 ,113 ,188 ,298 ,093 ,407 ,164 ,448 ,136 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 7 Pearso n Correla tion ,179 ,350 ,194 ,079 ,430* ,475* * 1 ,349 ,196 ,452* ,248 ,065 0,000 0,000 ,503 * * ,307 ,307 ,053 ,196 ,197 ,061 ,379* ,418* ,179 ,482 * * Sig. (2-tailed) ,343 ,058 ,305 ,676 ,018 ,008 ,059 ,299 ,012 ,186 ,732 1,00 0 1,00 0 ,005 ,099 ,099 ,781 ,299 ,296 ,747 ,039 ,021 ,343 ,007 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 8 Pearso n Correla tion ,409* ,479* * ,385* ,351 ,095 ,170 ,349 1 ,505** ,385* ,427* ,072 -,015 -,015 ,139 ,109 ,109 ,047 -,144 ,196 ,312 ,275 ,251 ,251 ,423* Sig. (2-tailed) ,025 ,007 ,036 ,057 ,618 ,368 ,059 ,004 ,036 ,019 ,705 ,938 ,938 ,465 ,568 ,568 ,806 ,447 ,299 ,093 ,141 ,182 ,182 ,020 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH P 9 Pearso n Correla tion ,272 ,319 ,241 ,230 -,025 ,049 ,196 ,505 * * 1 ,401* ,431* ,027 ,111 -,055 ,052 ,025 ,025 ,241 ,027 ,123 ,331 ,426* ,124 ,272 ,377* Sig. (2-tailed) ,146 ,086 ,200 ,221 ,894 ,797 ,299 ,004 ,028 ,017 ,887 ,560 ,771 ,785 ,894 ,894 ,199 ,887 ,519 ,074 ,019 ,515 ,146 ,040 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 0 Pearso n Correla tion ,572* * ,499 * * ,683 * * ,488 * * ,347 ,321 ,452* ,385* ,401* 1 ,499 * * ,241 ,099 ,099 ,463 * * ,408* ,257 ,273 -,080 ,024 ,106 ,492 * * ,308 ,161 ,600 * * Sig. (2-tailed) ,001 ,005 ,000 ,006 ,060 ,084 ,012 ,036 ,028 ,005 ,200 ,604 ,604 ,010 ,025 ,171 ,144 ,673 ,899 ,578 ,006 ,097 ,394 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 1 Pearso n Correla tion ,372* ,567* * ,378* ,374* -,104 ,045 ,248 ,427* ,431* ,499** 1 ,308 ,278 ,025 ,355 ,336 ,336 ,170 ,308 ,130 ,336 ,194 ,304 ,079 ,525 * * Sig. (2-tailed) ,043 ,001 ,040 ,042 ,584 ,814 ,186 ,019 ,017 ,005 ,098 ,137 ,895 ,054 ,070 ,070 ,370 ,098 ,493 ,070 ,304 ,102 ,679 ,003 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 2 Pearso n Correla tion ,569* * ,666 * * ,562 * * ,427* ,127 ,344 ,065 ,072 ,027 ,241 ,308 1 ,776 * * ,776 * * ,520 * * ,483 * * ,483 * * ,241 ,189 ,245 ,178 ,157 ,420* ,420* ,649 * * Sig. (2-tailed) ,001 ,000 ,001 ,018 ,503 ,063 ,732 ,705 ,887 ,200 ,098 ,000 ,000 ,003 ,007 ,007 ,199 ,317 ,192 ,347 ,408 ,021 ,021 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 3 Pearso n Correla tion ,477* * ,558 * * ,428* ,337 -,010 ,262 0,000 -,015 ,111 ,099 ,278 ,776 * * 1 ,659 * * ,373* ,323 ,323 ,207 ,111 ,302 ,323 ,147 ,233 ,385* ,538 * *
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH Sig. (2-tailed) ,008 ,001 ,018 ,069 ,956 ,162 1,00 0 ,938 ,560 ,604 ,137 ,000 ,000 ,042 ,081 ,081 ,273 ,560 ,105 ,081 ,438 ,215 ,035 ,002 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 4 Pearso n Correla tion ,477* * ,558 * * ,428* ,337 ,146 ,262 0,00 0 -,015 -,055 ,099 ,025 ,776* * ,659 * * 1 ,373* ,480 * * ,636 * * ,342 ,277 ,302 ,167 ,285 ,537 * * ,537 * * ,605 * * Sig. (2-tailed) ,008 ,001 ,018 ,069 ,441 ,162 1,00 0 ,938 ,771 ,604 ,895 ,000 ,000 ,042 ,007 ,000 ,065 ,138 ,105 ,378 ,127 ,002 ,002 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 5 Pearso n Correla tion ,523* * ,613 * * ,463 * * ,253 ,391* ,378* ,503 * * ,139 ,052 ,463** ,355 ,520 * * ,373* ,373* 1 ,636 * * ,636 * * ,591 * * ,364* ,354 ,196 ,431* ,523 * * ,238 ,746 * * Sig. (2-tailed) ,003 ,000 ,010 ,177 ,032 ,039 ,005 ,465 ,785 ,010 ,054 ,003 ,042 ,042 ,000 ,000 ,001 ,048 ,055 ,300 ,017 ,003 ,206 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 6 Pearso n Correla tion ,479* * ,562 * * ,408* ,217 ,292 ,434* ,307 ,109 ,025 ,408* ,336 ,483 * * ,323 ,480 * * ,636 * * 1 ,713 * * ,524 * * ,483 * * ,092 ,139 ,502 * * ,451* ,312 ,694 * * Sig. (2-tailed) ,007 ,001 ,025 ,250 ,118 ,016 ,099 ,568 ,894 ,025 ,070 ,007 ,081 ,007 ,000 ,000 ,003 ,007 ,628 ,465 ,005 ,012 ,094 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 7 Pearso n Correla tion ,479* * ,562 * * ,257 ,217 ,292 ,296 ,307 ,109 ,025 ,257 ,336 ,483 * * ,323 ,636 * * ,636 * * ,713 * * 1 ,524 * * ,483 * * ,323 ,139 ,375* ,731 * * ,451* ,715 * * Sig. (2-tailed) ,007 ,001 ,171 ,250 ,118 ,113 ,099 ,568 ,894 ,171 ,070 ,007 ,081 ,000 ,000 ,000 ,003 ,007 ,082 ,465 ,041 ,000 ,012 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH P 1 8 Pearso n Correla tion ,478* * ,418* ,404* ,293 ,342 ,247 ,053 ,047 ,241 ,273 ,170 ,241 ,207 ,342 ,591 * * ,524 * * ,524 * * 1 ,373* ,239 ,276 ,571 * * ,405* ,405* ,626 * * Sig. (2-tailed) ,008 ,021 ,027 ,115 ,064 ,188 ,781 ,806 ,199 ,144 ,370 ,199 ,273 ,065 ,001 ,003 ,003 ,042 ,204 ,139 ,001 ,026 ,026 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 1 9 Pearso n Correla tion -,025 ,319 -,080 -,164 ,127 ,196 ,196 -,144 ,027 -,080 ,308 ,189 ,111 ,277 ,364* ,483 * * ,483 * * ,373* 1 ,368* ,483 * * ,291 ,272 ,124 ,410* Sig. (2-tailed) ,897 ,086 ,673 ,385 ,503 ,298 ,299 ,447 ,887 ,673 ,098 ,317 ,560 ,138 ,048 ,007 ,007 ,042 ,046 ,007 ,118 ,146 ,515 ,025 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 0 Pearso n Correla tion ,179 ,342 ,145 ,000 ,369* ,312 ,197 ,196 ,123 ,024 ,130 ,245 ,302 ,302 ,354 ,092 ,323 ,239 ,368* 1 ,669 * * ,183 ,045 ,045 ,454* Sig. (2-tailed) ,343 ,065 ,443 1,00 0 ,045 ,093 ,296 ,299 ,519 ,899 ,493 ,192 ,105 ,105 ,055 ,628 ,082 ,204 ,046 ,000 ,333 ,814 ,814 ,012 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 1 Pearso n Correla tion ,200 ,398* ,257 ,031 ,292 ,157 ,061 ,312 ,331 ,106 ,336 ,178 ,323 ,167 ,196 ,139 ,139 ,276 ,483* * ,669 * * 1 ,249 ,033 ,033 ,459* Sig. (2-tailed) ,289 ,029 ,171 ,871 ,118 ,407 ,747 ,093 ,074 ,578 ,070 ,347 ,081 ,378 ,300 ,465 ,465 ,139 ,007 ,000 ,185 ,864 ,864 ,011 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 2 Pearso n Correla tion ,299 ,495 * * ,359 ,191 ,384* ,261 ,379* ,275 ,426* ,492** ,194 ,157 ,147 ,285 ,431* ,502 * * ,375* ,571 * * ,291 ,183 ,249 1 ,521 * * ,521 * * ,648 * *
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 JUM LAH Sig. (2-tailed) ,108 ,005 ,051 ,312 ,036 ,164 ,039 ,141 ,019 ,006 ,304 ,408 ,438 ,127 ,017 ,005 ,041 ,001 ,118 ,333 ,185 ,003 ,003 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 3 Pearso n Correla tion ,403* ,631 * * ,308 ,331 ,247 ,144 ,418* ,251 ,124 ,308 ,304 ,420* ,233 ,537 * * ,523 * * ,451* ,731 * * ,405* ,272 ,045 ,033 ,521 * * 1 ,729 * * ,666 * * Sig. (2-tailed) ,027 ,000 ,097 ,074 ,189 ,448 ,021 ,182 ,515 ,097 ,102 ,021 ,215 ,002 ,003 ,012 ,000 ,026 ,146 ,814 ,864 ,003 ,000 ,000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 P 2 4 Pearso n Correla tion ,403* ,472 * * ,308 ,331 ,107 ,279 ,179 ,251 ,272 ,161 ,079 ,420* ,385* ,537 * * ,238 ,312 ,451* ,405* ,124 ,045 ,033 ,521 * * ,729 * * 1 ,566 * * Sig. (2-tailed) ,027 ,008 ,097 ,074 ,574 ,136 ,343 ,182 ,146 ,394 ,679 ,021 ,035 ,002 ,206 ,094 ,012 ,026 ,515 ,814 ,864 ,003 ,000 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 J U M L A H Pearso n Correla tion ,734* * ,871 * * ,686 * * ,551 * * ,482 * * ,559 * * ,482 * * ,423* ,377* ,600** ,525 * * ,649 * * ,538 * * ,605 * * ,746 * * ,694 * * ,715 * * ,626 * * ,410* ,454* ,459* ,648 * * ,666 * * ,566 * * 1 Sig. (2-tailed) ,000 ,000 ,000 ,002 ,007 ,001 ,007 ,020 ,040 ,000 ,003 ,000 ,002 ,000 ,000 ,000 ,000 ,000 ,025 ,012 ,011 ,000 ,000 ,001 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
LAMPIRAN 4
Hasil Uji Reliabilitas 30 Responden Melalui SPSS
Case Processing Summary
N %
Cases Valid 30 100,0
Excludeda 0 ,0
Total 30 100,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
LAMPIRAN 5
Data Tabulasi 100 Responden
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
1
3
3
3
3
4
4
4
4
3
3
3
3
3
3
3
3
3
2
3
4
4
3
3
3
2
3
3
3
3
4
4
4
3
3
3
2
3
3
3
3
4
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
4
4
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
5
4
4
4
4
4
4
4
3
2
4
4
4
4
4
4
4
4
3
3
3
3
3
4
3
6
3
3
4
3
4
4
4
3
3
4
3
3
3
3
4
4
3
4
3
3
3
4
3
3
7
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
8
4
3
3
3
4
4
4
3
3
4
3
3
3
3
4
4
4
4
3
3
3
4
4
4
9
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
10
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
11
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
12
4
4
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
4
3
3
4
4
4
4
13
3
3
3
3
4
4
4
3
4
4
3
3
3
3
3
3
3
3
3
3
3
4
3
3
14
3
3
3
3
4
3
3
3
3
3
2
2
3
3
3
3
3
4
3
4
4
4
3
3
15
3
3
3
3
4
4
3
3
3
3
4
3
3
3
3
4
4
4
4
4
4
3
3
3
16
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
17
3
3
3
3
3
3
3
3
3
3
3
3
3
4
3
4
4
4
4
2
3
4
4
4
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
18
3
3
3
3
3
4
4
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
19
3
3
3
3
4
4
4
3
3
3
3
3
3
3
4
3
3
4
4
4
4
3
3
3
20
3
3
3
3
4
4
4
3
3
3
2
3
3
4
3
3
4
3
3
4
3
3
4
4
21
2
3
3
3
4
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
22
4
4
4
4
4
4
4
4
4
4
4
3
3
3
4
4
4
4
3
3
3
4
4
4
23
3
3
3
3
3
3
3
3
4
3
4
3
4
3
3
3
3
3
3
3
4
3
3
3
24
4
4
4
3
4
4
4
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
25
3
4
3
3
4
4
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
26
3
3
3
3
4
3
4
3
3
3
3
3
3
3
4
3
4
4
3
3
3
3
4
3
27
4
3
4
4
4
4
2
3
3
3
2
4
4
4
3
3
3
4
2
3
3
3
3
4
28
4
4
4
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
29
3
3
4
3
4
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
3
3
3
30
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
31
3
3
3
3
3
4
4
3
3
3
3
4
4
4
3
3
3
3
3
4
3
3
3
4
32
2
3
3
3
3
2
3
3
3
3
3
4
4
3
3
3
3
3
3
4
3
3
3
3
33
3
3
3
3
3
2
3
3
4
4
3
3
3
3
3
3
3
3
3
3
4
4
4
3
34
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
35
4
4
4
4
4
3
3
3
4
3
4
4
4
3
2
4
4
4
4
4
4
4
3
3
36
3
3
3
3
4
3
3
4
3
3
4
4
4
3
3
3
3
4
3
4
3
3
3
3
37
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
38
3
3
3
3
4
3
3
4
4
4
4
4
4
3
3
4
3
3
3
4
4
4
4
3
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
39
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
40
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
41
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
42
4
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
43
3
3
3
3
3
3
3
4
3
3
4
4
4
3
4
3
3
3
3
4
3
3
3
3
44
2
2
3
3
3
4
4
4
3
3
3
3
3
3
3
3
3
3
3
4
3
3
3
4
45
4
3
3
3
3
4
4
3
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
4
46
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
47
3
3
3
4
3
2
3
4
4
4
3
3
3
3
3
3
3
3
3
3
4
4
4
3
48
3
3
4
3
3
3
3
3
3
4
3
4
4
3
3
3
3
3
3
3
3
3
4
3
49
3
3
3
3
4
4
4
3
3
3
3
4
4
3
3
3
3
3
3
4
3
3
3
4
50
2
3
3
4
3
4
3
3
4
4
3
4
4
3
3
3
3
3
3
4
4
4
4
3
51
3
3
3
3
3
3
3
4
4
4
3
3
4
3
3
2
3
3
3
4
4
4
4
3
52
4
3
3
3
4
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
53
4
3
4
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
3
3
3
3
3
4
54
3
4
4
4
4
4
4
4
4
4
3
4
4
3
3
4
4
4
3
4
4
4
4
4
55
3
4
4
4
4
4
4
4
4
4
3
4
3
3
3
3
4
3
3
4
4
4
4
4
56
3
3
3
3
4
3
3
3
4
3
3
3
4
3
3
3
3
3
3
4
4
4
3
3
57
2
4
4
4
3
3
3
3
3
4
3
4
2
3
3
4
3
4
4
4
3
3
4
3
58
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
3
3
4
4
4
4
59
3
3
3
3
3
3
4
3
3
3
4
3
3
3
3
3
3
4
3
4
3
3
3
4
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
60
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
61
3
3
3
3
4
4
4
3
3
3
2
3
3
4
3
3
4
3
3
4
3
3
4
4
62
2
3
3
3
4
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
63
4
4
4
4
4
4
4
4
4
4
4
3
3
3
4
4
4
4
3
3
3
4
4
4
64
3
3
3
3
3
3
3
3
4
3
4
3
4
3
3
3
3
3
3
3
4
3
3
3
65
4
4
4
3
4
4
4
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
66
3
4
3
3
4
4
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
67
3
3
3
3
4
3
4
3
3
3
3
3
3
3
4
3
4
4
3
3
3
3
4
3
68
4
3
4
4
4
4
2
3
3
3
2
4
4
4
3
3
3
4
2
3
3
3
3
4
69
4
4
4
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
70
3
3
4
3
4
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
3
3
3
71
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
72
3
3
3
3
3
4
4
3
3
3
3
4
4
4
3
3
3
3
3
4
3
3
3
4
73
2
3
3
3
3
2
3
3
3
3
3
4
4
3
3
3
3
3
3
4
3
3
3
3
74
3
3
3
3
3
2
3
3
4
4
3
3
3
3
3
3
3
3
3
3
4
4
4
3
75
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
76
4
4
4
4
4
3
3
3
4
3
4
4
4
3
2
4
4
4
4
4
4
4
3
3
77
3
3
3
3
4
3
3
4
3
3
4
4
4
3
3
3
3
4
3
4
3
3
3
3
78
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
79
3
3
3
3
4
3
3
4
4
4
4
4
4
3
3
4
3
3
3
4
4
4
4
3
80
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
No.
Res.
Kualitas Produk (X1)
Harga (X2)
Citra Merek (Y)
Keputusan
Pembelian (Z)
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
P22
P23
P24
81
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
3
4
4
82
4
4
4
3
3
4
4
4
3
4
4
4
3
4
4
3
3
3
3
3
3
3
4
3
83
4
3
3
3
4
3
3
4
4
4
3
4
4
3
3
4
4
3
3
4
4
3
4
4
84
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
3
3
3
3
3
4
4
85
3
3
3
3
3
3
3
3
3
3
3
2
4
2
2
3
3
4
4
4
3
4
4
3
86
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
3
3
3
3
4
87
4
3
4
4
4
3
3
3
3
4
4
3
3
3
3
4
4
3
3
4
3
4
3
3
88
3
3
3
2
3
3
3
3
4
3
3
2
2
3
2
3
3
3
3
4
4
3
3
3
89
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
3
90
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
3
4
4
91
3
3
2
4
3
3
3
3
3
3
3
3
3
3
3
4
4
4
3
3
4
3
4
4
92
3
3
3
3
4
4
3
4
3
3
3
3
3
3
3
4
3
4
3
4
4
4
4
4
93
4
4
4
4
3
3
4
4
4
3
3
3
3
3
3
4
4
4
4
4
4
3
4
4
94
3
3
3
2
3
3
3
3
3
3
3
2
2
3
3
4
3
3
3
4
3
4
3
4
95
4
3
3
4
3
4
4
4
4
4
4
4
3
4
3
3
3
3
3
3
4
4
4
4
96
3
2
3
2
3
4
4
4
4
4
4
4
4
4
4
3
3
3
3
4
4
3
4
3
97
3
3
4
4
3
3
3
3
4
3
4
3
3
3
3
3
3
3
4
4
4
4
4
3
98
3
3
2
3
3
3
3
3
3
3
3
2
3
3
3
3
3
3
4
3
3
3
4
3
99
3
3
3
3
3
3
4
4
4
3
4
4
3
3
3
4
3
3
3
4
4
3
3
3
100
3
3
3
3
3
2
2
3
3
3
2
2
3
2
3
3
3
3
3
3
3
3
3
3
LAMPIRAN 6
HASIL UJI ALAT STATISTIK
Hasil Uji Analisis Jalur Tahap 1
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.372 .341 4.020 .000 Kualitas Produk .462 .122 .401 3.799 .000 Harga .148 .094 .166 1.571 .119
a. Dependent Variable: Citra Merek
Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .513a .263 .248 .3053
a. Predictors: (Constant), Harga, Kualitas Produk
Hasil Uji Analisis Jalur Tahap 2
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) .458 .364 1.257 .212 Kualitas Produk .445 .129 .347 3.453 .001 Citra Merek .446 .100 .401 4.442 .000 Harga .006 .094 .006 .062 .951
a. Dependent Variable: Keputusan Pembelian
Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .651a .424 .406 .302
Hasil Uji Model Revisi Tahap 1
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1,503 ,333 4,511 ,000 Kualitas Produk ,569 ,101 ,495 5,634 ,000a. Dependent Variable: Citra Merek
Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 ,495a ,245 ,237 ,308
a. Predictors: (Constant), Kualitas Produk
Hasil Uji Model Revisi Tahap 2
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) ,462 ,358 1,291 ,200 Kualitas Produk ,449 ,114 ,350 3,949 ,000 Citra Merek ,447 ,099 ,402 4,532 ,000
a. Dependent Variable: Keputusan Pembelian
Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 ,651a ,424 ,412 ,300
