The Impact of Social Media Abstracts 2017
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By focusing on social media marketing as the widely adopted marketing tool across digital platforms, the researcher attempt to find out how this new communication impact
This study aims to fill a gap by investigating whether social media influencers’ trustworthiness, expertise, likeability, and similarity impact the purchase intention of beauty
(2011), using 292 respondents, explained that partici- pants' peer communication and social media usage present a positive influence on their communication outcomes. Furthermore,
Nadea Imanuela Antou ABSTRACT THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CELEBRITY ENDOSER TOWARDS PURCHASE INTENTION: A CASE STUDY OF RESTAURANT DAPUR ASIX By Nadea Imanuela
Given the aforementioned research gaps, this thesis investigates the 1 country-level determinants of social media diffusion and 2 how social media impacts society in its three
expensive than traditional media; 2 communication and interaction: social media tends to be much more interactive than traditional media as social media allow for direct communication
Keywords: Gender - Fluid; Influencers; Generation Z; Fashion and Beauty, Online Communication / Digital Platform; Social Media Introduction: A new generation has emerged: X , Y and
In order to identify the relevant findings, the author uses the following keywords in the search engine such as “social media and traditional media”, “ impact of social media on
