AND PSYCHOLOGICAL FOUNDATION TO FIRM PERFORMANCE – MEDIATING ROLE OF ONLINE SOCIAL CAPITAL AND MANAGERIAL
COGNITIVE CAPABILITIES:
A DYNAMIC MANAGERIAL CAPABILITIES STUDY IN MEDIA INDUSTRY
By
Alya Nurshabrina 21953002
MASTER’S DEGREE in
BUSINESS ADMINISTRATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia
STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Alya Nurshabrina
_____________________________________________
Student Date
Approved by:
Dr. Mira Maulida
_____________________________________________
Thesis Advisor Date
Dr. Nila K. Hidayat, SE., MM
_____________________________________________
Dean Date
THE IMPACT OF SOCIAL MEDIA COMPETENCE
AND PSYCHOLOGICAL FOUNDATION TO FIRM PERFORMANCE – MEDIATING ROLE OF ONLINE SOCIAL CAPITAL AND MANAGERIAL
COGNITIVE CAPABILITIES:
A DYNAMIC MANAGERIAL CAPABILITIES STUDY IN MEDIA INDUSTRY
By
Alya Nurshabrina Dr. Mira Maulida, Advisor SWISS GERMAN UNIVERSITY
Social media marketing nowadays have become an important weapon for companies to be more competitive. However, too much exposure towards social media may also lead to its negative effects to the worker’s mental health. Yet, on the contrary, modern/contemporary practices of marketing can’t escape the benefits of social media marketing, especially the growth, exposure and the audience reach that it could bring to the firm. Therefore, this research is intended to explore these ideas and also find the connection, between managing the staff’s psychological foundation and the staff’s social media competence, and use the mediating role of online social capital and managerial cognitive abilities. Using surveys towards social media workers/staffs, this research applies the theory of Dynamic Managerial Capabilities and emphasize the importance of psychological foundation as a variable that leads to firm performance. In the end or conclusion of the research, the findings or survey results shows that all variables are positively connected.
Keywords: Dynamic Managerial Capabilities, Social Media Worker, Psychological Foundation, Mental Health, Firm Performance, Online Social Capital,
© Copyright 2021 by Alya Nurshabrina
All rights reserved
DEDICATION
I dedicate this works for the hope that one day,
mental health is always seen equally as important as physical health anywhere, by anyone.
ACKNOWLEDGEMENTS
I’d like to firstly write my gratitude towards the merciful and most kind, Allah SWT, for the guidance and patience given to the author in order to fully complete this thesis.
This thesis is done as one of the requirements for obtaining a Master's degree from the Swiss German University (SGU). In order to finish that task, the author received great support from these people below;
1. Author’s parents Rudyandi Praditya, Ina Nuraini; 2 brothers Aqila Ibrahim, Azaria Yusuf; and 3 cats in the household Aigo, Allan, Abun; who always provide the much-needed support and comfort for the author,
2. Dr. Mira Maulida, as the thesis advisor who’s patience, optimism intelligence and kind words has been the fuel for the author’s engine has spent plenty time guiding the author in completing this research,
4. Yayasan Miss Indonesia and the producers of TV program Miss Indonesia 2018 by Rajawali Citra Televisi Indonesia (RCTI), who have given the author a prize of full scholarship on Master’s Degree in SGU, which the author has now completed as well as the author could,
5. All dear friends of the author, especially Gabrielle Valencias Sumual (who have written the author’s name on her Skripsi’s acknowledgement so the author is now repaying the debt!). Not forgetting as well, the fellow classmates in SGU, from Batch 33 until 37, who have been such a delight around the author, balancing between productive discussions and enjoyable humour.
There is no such thing as perfection, only continuous improvement. That being said, the author acknowledges future readers and commentators of this thesis as well, who may have valuable input to further the study.
STATEMENT BY THE AUTHOR 2
ABSTRACT 3
DEDICATION 5
ACKNOWLEDGEMENTS 6
TABLE OF CONTENTS 7
LIST OF FIGURES 8
LIST OF TABLES 9
CHAPTER 1 - INTRODUCTION 10
1.1 10 1.2 10
1.3 Research Objectives 14
1.4 Significance of Study 14
1.5 Research Questions 15
1.6. Hypothesis. 15
CHAPTER 2 – LITERATURE REVIEW 17
2.1 34
2.2 Dynamic Managerial Capabilities 17
2.3 Psychological Foundation 23
2.4 Firm Performance 28
2.5 Research Model & Hypotheses 28
CHAPTER 3 – RESEARCH METHODS 34
3.1 34
3.2 Unit of Analysis/Unit Observation 34
3.3 Sampling Design 35
3.4 Location & Time Frame of Study 36
3.5 Data Sources & Collection 36
3.6 Research Model 37
3.7 Variable Operationalization 38
3.8 Data Processing Procedures 42
CHAPTER 4 – RESULTS AND DISCUSSIONS 45
CHAPTER 5 – CONCLUSION AND RECCOMENDATIONS 72
5.1 72
5.2 Implications of study and significance 75
LIST OF FIGURES
Figures Page
1. 4.1 50
2. 4.1 52
3. 4.3 55
4. 4.4 57
5. 4.5 60
LIST OF TABLES
1. 4.1 44
2. 4.2 45
3. 4.3 45
4. 4.4 46
5. 4.5 47
6. 4.6 48
7. 4.7 49
8. 4.8 51
9. 4.9 53
10. 4.10 55
11. 4.11 58
12. 4.12 60
13. 4.13 61
14. 4.14 62
15. 4.15 63
16. 4.16 64
17. 4.17 68
