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EENI

EENI

EENI – The Global Business

School

http://en.reingex.com/

Module: Internationalization (e-learning)

Subjects of the module

1. Intercultural management 2. Internationalization 3. Foreign direct investment

4. UNCTAD and foreign direct investment (FDI) 5. Investments abroad

6. e-Business

The objectives of the module “Internationalisation.”

Module designed to provide all the knowledge, tools and techniques related to the establishment of companies abroad (subsidiaries, joint ventures):

The main objectives of these subjects of Internationalization are: 1. To offer a global vision of the foreign direct investment

2. To understand the role of the United Nations Conference on Trade and Development

(UNCTAD)

3. To learn the different strategies to follow to establish a company abroad 4. To analyse foreign direct investment flows in emerging markets

5. To find out how to design and implement a strategy of business internationalisation

6. To gain an understanding of the nature of different cultures and how to adapt the international marketing strategies to different countries

7. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.

Credits of the module "Internationalisation."

• 9 ECTS (European Credit Transfer and Accumulation System). 1 ECTS credit is equivalent to approximately 25 hours of student’s dedication (hours of study, exercises, information research, and teamwork)

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EENI

EENI

Students who have taken courses in this module can validate them and register for a

Postgraduate Master in EENI:

1. Master in International Business (Foreign Trade, International Marketing, and Internationalization)

Duration: 2 months.

Methodology: e-learning / Distance learning.

The language of the module: .

It is also available in . For improving international communication skills, the student has free access to the materials in these languages.

URL: http://en.reingex.com/EENI-Education-Internationalization.shtml

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EENI

EENI

Programme of the module "Internationalization."

Subject: Intercultural Management. Syllabus:

2. Introduction to the Intercultural Management 3. The culture and the global society

4. High and low context culture (Edward Hall)

5. Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation. 6. Seven dimensions of culture

7. Cross-cultural communication and the international marketing plan 8. Intercultural management and international business

9. Cultural patterns and markets 10. Countries classification

11. Key strategies for dealing with new cultures 12. Case study:

- Ceramic tiles perception in different markets - Hofstede dimensions and World's Religions 13. How to negotiate successfully in

14. Introduction to religion and international business

Objectives: the main purpose of the Subject "Intercultural management" is to gain an understanding of the nature of different cultures and how to adapt our international marketing strategies to different countries.

In this subject, the student will learn about adapting the marketing approach to different markets.

This will be achieved by:

1. Examining how diversity of culture can influence the outcome of a marketing plan 2. Outlining key strategies to dealing with new cultures

3. Detailing major theories on the subject

4. Highlighting critical errors to be avoided when dealing with different cultures

Subject: Internationalization. Syllabus:

1. Introduction to Internationalization

2. Competitive strategy and international competitiveness 3. Global strategy

4. Strategic audit 5. Five forces model 6. SWOT Analysis

7. PEST and value chain analysis 8. Cases of internationalisation

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EENI

EENI

1. Know the basics of international business strategy

1. Know how to design and implement a strategy of business internationalisation 2. Analyse successful cases of internationalisation of several companies.

Subject: Foreign Direct Investment (FDI). Syllabus:

This subject is composed of three parts: 1- Foreign Direct Investment (FDI)

1. Introduction to Foreign direct investment (FDI) 2. Global investment outlook

3. World Trade Organization and foreign direct investment (FDI) 4. Agreement on Trade-Related Investment Measures (TRIM) 5. OECD and the Foreign direct investment (FDI)

6. European Union policy on foreign direct investment (FDI) 7. Multilateral Investment Guarantee Agency's (MIGA) 8. Index of economic freedom (Heritage)

9. FDI and developing countries

2- Conference on Trade and Development and foreign direct investment

1. Introduction to the United Nations Conference on Trade and Development (UNCTAD) and foreign direct investment (FDI)

2. Foreign direct investment (FDI) index 3. Inward and outward index. Methodology 4. World investment report

3- Investments abroad

1. Establishing companies abroad: sales delegations, affiliated companies, branches, joint ventures

2. Optimising expropriation risks 3. Corporate governance

4. Developing countries

5. Case: Reconstruction of industry in ex-Soviet Republics

Objectives of the subject "Foreign Direct Investment":

1. To offer a global vision of the foreign direct investment (FDI)

2. To understand the role of the United Nations Conference on Trade and Development (UNCTAD)

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EENI

EENI

On finishing the final part (Investments abroad), you will know:

1. The different strategies to follow to set up a company in an International market beyond merely the sale of the products.

2. The legal formulas that adapt better to investments, and we will analyse the decisions taken by a gift products company that established its commercial branch in the United States.

3. The troubles arising from establishing investments in developing countries

Subject: e-business and international trade. Syllabus:

1. Digitalisation and e-business 2. New Economy

3. Business models on the Web: B2B, B2C, B2A, B2E... 4. e-Business implementation

5. e-Processes (CRM, SCM, e-Procurement...)

6. e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions) 7. Case study:

1. Teleworking and e-business 2. Amazon

3. Alibaba Group

4. Online Nigerian retail sites Objectives of this subject:

1. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project.

2. To analyse the concept of security in e-business and how to improve it through some security systems. Characteristics of digital signatures or encryption systems will be discussed in detail.

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