ABSTRAK
Keberhasilan suatu bisnis tidak lepas dari keberhasilan pemasaran bisnis tersebut. Keberhasilan pemasaran didukung oleh beberapa faktor seperti, produk, harga, distribusi, dan promosi. Promosi itu sendiri terdiri dari banyak faktor yang satunya adalah iklan.
Iklan adalah salah satu alat untuk memperkenalkan produk kepada konsumen. Iklan harus dibuat sebaik mungkin supaya konsumen dapat dengan mudah mengerti dan mempunyai minat beli terhadap produk. Dalam penulisan ini, saya akan membuat brosur terhadap sebuah restoran yang berada di Bandung, yaitu My Hanoi House “The Vietnamese Bistro”.
Untuk menarik minat konsumen serta memperkenalkan produk asing bagi masyarakat Indonesia, My Hanoi House melakukan berbagai macam promosi iklan, salah satunya dengan menggunakan brosur. Untuk itu saya bermaksud untuk membantu My Hanoi House dengan membuat brosur yang inovatif berdasarkan teori-teori yang telah saya dapat melalui buku dan internet.
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Nowadays, there are many food retail businesses in Indonesia.
Every food retail business competes with one another. They promote their
strengths through advertisements
(http://www.sinarharapan.co.id/feature/ritel/2003/0325/rit01.html), one of
which is through brochure.
A brochure is one of the best ways to advertise a new product or
service that your company offers. The company makes its brochure as
interesting as possible to get people’s attention and attract customers to
buy the products offered by the company
(http://www.brochuredesignteam.com/What-Is-A-Brochure.aspx).
One of the many food retail businesses is the first Vietnamese
bistro in Bandung, My Hanoi House “The Vietnamese Bistro”. I am
interested to make an attractive brochure design for My Hanoi House
because I want to give information about Vietnam foods and My Hanoi
House in order to establish awareness for the customers about the food
My Hanoi House is chosen because it is the only Vietnamese bistro
in Bandung with complete Vietnamese menu and a Vietnamese chef who
hasa 15-year-experience in cooking Vietnamese cuisine. My Hanoi House
is located at Jalan Sunda 75, Bandung.
Furthermore, I want to make the brochure content in food retail
business because the content can make the customers can understand
the benefits which a food retail business offers, be interested, remember
and buy the products. I want to also find out the effective techniques of
writing brochure content used by the food retail business to promote and
introduce its products to the customers.
1.2 Project Identification
I will make an innovative brochure design for My Hanoi House “The
Vietnamese Bistro”. The dominating colours of the brochure that I will use
are green and orange. The language used for the brochure will be in
English because the target of this brochure is not only customers in
Bandung but also foreign and local tourists who come to Bandung. The
brochure will be divided into two parts including the cover and the content.
The cover consists of the headline and the picture of My Hanoi
House restaurant. On the cover, I will put the logo of My Hanoi House. The
The content consists of the history of Vietnamese food, the reason
why one should choose to eat at My Hanoi House, a brief look at the menu
and My Hanoi House’s specialties, contact information, and the location of
My Hanoi House.
1.3 Objective
In general, I want to make an innovative brochure design for My
Hanoi House “The Vietnamese Bistro”. In detail, I want to give information
about the uniqueness of Vietnam food, and its special menu.
1.4 Layout of the Thesis
This thesis starts with the Abstract, a concise summary of the
entire paper in Indonesian. The Abstract is followed by the Preface, in
which acknowledgements are given to those contributing and involved in
the work. After that is the Table of Contents and Appendices, followed by
three chapters:
Chapter I is the introduction to the analysis
Chapter II contains the justification the project
Chapter III deals with the performance of the innovative project
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