ii ABSTRACT
Gerry Akbar Ramdhani, Management Communication S1 Ekstention Program Faculty of Communication Sciences University Of Padjadjaran. This thesis is the
result of a study entitled “The correlation between ad exposure of Vaselie Men with
the purchase decision” and also with the detail title is a “ The correlation between ad exposure of Vaseline Men version Maximal Handsome of Ariel Noah with the
purchase decision of Sahabat Noah fans club Community from Bandung city”.
This study aimed to extent of correlation signification between the ad intensity, attractiveness, and content the messages ad Vaseline Men version Maximal Handsome of Ariel Noah with the purchase decision of Sahabat Noah fans club community from Bandung city”.
The population in this research study is a “ Sahabat Noah fans community
from Bandung city, Sahabat Noah is a big fans of Noah Band from indonesia. This fans community of Sahabat Noah already have a good organizing, and also the member this fans community from the Bandung city ma ny as 400 people. The sampling technique used was a simple random sample (sa mple of random sampling). Limithing the number of a samples in this study is a 80 people for the sampling of research.
The result of this study research indicate that there is a significant corellation between the intensity, attractiveness, and content the messages advertising from the Vaseline Men version Maximal Handsome of Ariel Noah with the Purchase decision of Sahabat Noah fans club community from Bandung city.
