Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
vi DAFTAR ISI
ABSTRAK ... Error! Bookmark not defined.
ABSTRACT ... Error! Bookmark not defined.
KATA PENGANTAR ... Error! Bookmark not defined.
DAFTAR ISI ...vi
DAFTAR TABEL ...x
DAFTAR GAMBAR ...xiii
DAFTAR LAMPIRAN ...xiv BAB I PENDAHULUAN... Error! Bookmark not defined.
1.1 Latar Belakang Penelitian ... Error! Bookmark not defined.
1.2 Identifikasi dan Rumusan Masalah ... Error! Bookmark not defined.
1.2.1 Identifikasi Masalah... Error! Bookmark not defined.
1.2.2 Rumusan Masalah ... Error! Bookmark not defined.
1.3 Tujuan Penelitian ... Error! Bookmark not defined.
1.4 Kegunaan Penelitian ... Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, HIPOTESISError! Bookmark not defined.
2.1 Kajian Pustaka ... Error! Bookmark not defined.
2.1.1 Konsep Pemasaran Jasa... Error! Bookmark not defined.
2.1.1.1 Pemasaran Jasa dalam Industri Pariwisata ... Error! Bookmark not defined.
2.1.2 Bauran Pemasaran Jasa ... Error! Bookmark not defined.
2.1.3 Konsep Physical Environment ... Error! Bookmark not defined.
2.1.4 Dining Atmospherics bagian dari Physical EnvironmentError! Bookmark not defined.
2.1.4.1 Atmospherics... Error! Bookmark not defined.
2.1.4.2 Service Quality... Error! Bookmark not defined.
2.1.4.3 Food Quality ... Error! Bookmark not defined.
2.1.5 Repurchase Intention ... Error! Bookmark not defined.
2.1.5.1 Dimensi Repurchase Intention ... Error! Bookmark not defined.
2.1.6 Pengaruh Dimensi Dining Atmospherics terhadap Repurchase
Intention ... Error! Bookmark not defined.
2.1.7 Penelitian Terdahulu ... Error! Bookmark not defined.
2.2 Kerangka Pemikiran ... Error! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
vii
2.3 Paradigma Penelitian ... Error! Bookmark not defined.
2.4 Hipotesis... Error! Bookmark not defined.
BAB III OBJEK DAN METODE PENELITIAN ... Error! Bookmark not defined.
3.1 Objek Penelitian ... Error! Bookmark not defined.
3.2 Metode dan Disain Penelitian ... Error! Bookmark not defined.
3.2.1 Metode Penelitian ... Error! Bookmark not defined.
3.2.2 Desain Penelitian ... Error! Bookmark not defined.
3.3 Operasionalisasi Variabel... Error! Bookmark not defined.
3.4 Jenis, Sumber, dan Teknik Pengumpulan Data . Error! Bookmark not defined.
3.4.1 Jenis dan Sumber Data ... Error! Bookmark not defined.
3.4.2 Teknik Pengumpulan Data ... Error! Bookmark not defined.
3.5 Populasi, Sampel, dan Teknik Penarikan SamplingError! Bookmark not defined.
3.5.1 Populasi ... Error! Bookmark not defined.
3.5.2 Sampel... Error! Bookmark not defined.
3.5.3. Teknik Pengambilan Sampel ... Error! Bookmark not defined.
3.6 Uji Instrumen Penelitian ... Error! Bookmark not defined.
3.6.1 Uji Validitas ... Error! Bookmark not defined.
3.6.2 Uji Reliabilitas ... Error! Bookmark not defined.
3.7 Rancangan Analisis Data dan Uji Hipotesis ... Error! Bookmark not defined.
3.7.1 Rancangan Analisis Data... Error! Bookmark not defined.
3.7.1.1 Teknik Analisis Data Deskriptif... Error! Bookmark not defined.
3.7.1.2 Teknik Analisis Data Verifikatif ... Error! Bookmark not defined.
3.7.2 Uji Normalitas Data ... Error! Bookmark not defined.
3.7.3 Analisis Korelasi ... Error! Bookmark not defined.
3.7.4 Analisis Regresi Linier Berganda... Error! Bookmark not defined.
3.7.5 Koefisien Determinasi... Error! Bookmark not defined.
3.7.6 Rancangan Uji Hipotesis ... Error! Bookmark not defined.
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ... Error! Bookmark not defined.
4.1 Hasil Penelitian ... Error! Bookmark not defined.
4.1.1 Gambaran Umum Giggle Box Café& RestoError! Bookmark not defined.
4.1.1.1 Identitas Perusahaan ... Error! Bookmark not defined.
4.1.1.2 Sejarah Singkat Perusahaan ... Error! Bookmark not defined.
4.1.1.3 Produk yang Ditawarkan ... Error! Bookmark not defined.
4.1.1.4 Struktur Organisasi Giggle Box Café & Resto Outlet Progo ...Error!
Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
viii
4.1.1.5 Gambaran Dinning Atmospherics Giggle Box Café & Resto Outlet Progo ... Error! Bookmark not defined.
4.1.2 Gambaran Umum Karakteristik dan Pengalaman RespondenError! Bookmark not defined.
4.1.3 Tanggapan Responden Terhadap Dining Atmospherics di
Giggle Box Café& Resto Outlet Progo . Error! Bookmark not defined.
4.1.3.1 Tanggapan Responden Terhadap Atmospherics di Giggle Box Café&
Resto Outlet Progo... Error! Bookmark not defined.
4.1.3.2 Rekapitulasi Tanggapan Responden Terhadap Atmosphericsdi Giggle Box Café & Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.3 Tanggapan Responden Terhadap Kinerja Service Quality di Giggle Box Café& Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.4 Rekapitulasi Tanggapan Responden Terhadap Kinerja Service Quality di Giggle Box Café& Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.5 Tanggapan Mengenai Harapan Responden Terhadap Service Quality di Giggle Box Café& Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.6 Rekapitulasi Tanggapan Mengenai Harapan Responden Terhadap Service Quality di Giggle Box Café& Resto Outlet Progo ...Error!
Bookmark not defined.
4.1.3.7 Kepuasan Konsumen Terhadap Service Quality di Giggle Box Café&
Resto Outlet Progo... Error! Bookmark not defined.
4.1.3.8 Tanggapan Responden Terhadap Kinerja Food Quality di Giggle Box Café& Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.9 Rekapitulasi Tanggapan Responden Terhadap Kinerja Food Quality di Giggle Box Café& Resto Outlet Progo . Error! Bookmark not defined.
4.1.3.10 Tanggapan Mengenai Harapan Responden Terhadap Food Quality di Giggle Box Café& Resto Outlet Progo ... Error! Bookmark not defined.
4.1.3.11 Rekapitulasi Tanggapan Mengenai Harapan Responden Terhadap Food Quality di Giggle Box Café& Resto Outlet Progo...Error!
Bookmark not defined.
4.1.3.12 Kepuasan Konsumen Terhadap Food Quality di Giggle Box Café&
Resto Outlet Progo... Error! Bookmark not defined.
4.1.4 Rekapitulasi Tanggapan Responden Terhadap Dining
Atmospherics di Giggle Box Café& Resto Outlet ProgoError! Bookmark not defined.
4.1.5 Tanggapan Responden Terhadap Repurchase Intention di
Giggle Box Café& Resto Outlet Progo . Error! Bookmark not defined.
4.1.5.1 Tanggapan Responden Terhadap Keinginan Untuk
Merekomendasikan Kepada Orang LainError! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
ix
4.1.5.2 Tanggapan Responden Terhadap Keinginan Untuk Kembali
Menggunakan Produk dan Jasa pada Perusahaan yang Sama ...Error!
Bookmark not defined.
4.1.6 Rekapitulasi Tanggapan Responden Terhadap Repurchase
Intention di Giggle Box Café& Resto Outlet ProgoError! Bookmark not defined.
4.1.7 Hasil Pengujian Statistika ... Error! Bookmark not defined.
4.1.7.1 Uji Normalitas ... Error! Bookmark not defined.
4.1.7.2 Analisis Korelasi ... Error! Bookmark not defined.
4.1.7.3 Analisis Regresi Linier Berganda ... Error! Bookmark not defined.
4.1.7.4 Uji Hipotesis (Uji F dan Uji t) ... Error! Bookmark not defined.
4.2 Pembahasan ... Error! Bookmark not defined.
4.2.1 Pembahasan Atmospherics di Giggle Box Café & Resto Oulet
Progo ... Error! Bookmark not defined.
4.2.2 Pembahasan Service Quality di Giggle Box Café & Resto Oulet Progo ... Error! Bookmark not defined.
4.2.3 Pembahasan Food Quality di Giggle Box Café & Resto Oulet
Progo ... Error! Bookmark not defined.
4.2.4 Pembahasan Repurchase Intention di Giggle Box Café &Resto Oulet Progo ... Error! Bookmark not defined.
4.2.5 Pembahasan Pengaruh Atmospherics, Service Quality danFood Quality terhadap Repurchase Intention. Error! Bookmark not defined.
4.2.6 Pembahasan Pengaruh Atmospherics terhadap Repurchase
Intention ... Error! Bookmark not defined.
4.2.7 Pembahasan Pengaruh Service Quality terhadap Repuchase
Intention ... Error! Bookmark not defined.
4.2.8 Pembahasan Pengaruh Food Quality terhadap Repuchase
Intention ... Error! Bookmark not defined.
BAB V KESIMPULAN DAN SARAN... Error! Bookmark not defined.
5.1 Kesimpulan... Error! Bookmark not defined.
5.2 Saran ... Error! Bookmark not defined.
Daftar Pustaka... Error! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
x
DAFTAR TABEL
Tabel 1. 1 Data Kunjungan Wisatawan di Indonesia Tahun 2009-2013Error! Bookmark not defined.
Tabel 1. 2 Pertumbuhan Restoran dan Rumah Makan Berijin di Kota Bandung ... Error!
Bookmark not defined.
Tabel 1. 3 Daftar Nama Outlet Giggle Box Café & Resto Bandung ....Error! Bookmark not defined.
Tabel 1. 4 Data Jumlah Konsumen Giggle Box Café& Resto Outlet Progo Tahun 2014 ... Error! Bookmark not defined.
Tabel 2. 1 Definisi Repurchase Intention ... Error! Bookmark not defined.
Tabel 2. 2 Penelitan Terdahulu... Error! Bookmark not defined.
Tabel 3. 1 Operasional Variabel ... Error! Bookmark not defined.
Tabel 3. 2 Tabel Interpretasi Nilai r ... Error! Bookmark not defined.
Tabel 3. 3 Hasil Pengujian Validitas Instrumen Penelitian Variabel (Atmospherics) ... Error! Bookmark not defined.
Tabel 3. 4 Hasil Pengujian Validitas Instrumen PenelitianError! Bookmark not defined.
Tabel 3. 5 Hasil Pengujian Validitas Instrumen Penelitian Variabel (Food Quality) ... Error! Bookmark not defined.
Tabel 3. 6 Hasil Pengujian Validitas Instrumen PenelitianError! Bookmark not defined.
Tabel 3. 7 Hasil Uji Reliabilitas Atmospherics, Service Quality, Food Quality dan
Repurchase Intention ... Error! Bookmark not defined.
Tabel 3. 8 Tabel Batas Penelitian ... Error! Bookmark not defined.
Tabel 3. 9 Tabel Rekapitulasi Pengolahan Data... Error! Bookmark not defined.
Tabel 3. 10 Pedoman untuk Memberikan Interpretasi Koefisien Korelasi... Error!
Bookmark not defined.
Tabel 4. 1 Karakteristik Responden Berdasarkan Jenis Kelamin ...Error! Bookmark not defined.
Tabel 4. 2 Karakteristik Responden Berdasarkan Usia ... Error! Bookmark not defined.
Tabel 4. 3 Karakteristik Responden Berdasarkan Pekerjaan ...Error! Bookmark not defined.
Tabel 4. 4 Karakteristik Responden Berdasarkan Rata-Rata Pendapatan ... Error!
Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
xi
Tabel 4. 5 Pengalaman Responden Berdasarkan Sumber Informasi ....Error! Bookmark not defined.
Tabel 4. 6 Pengalaman Responden Berdasarkan Jumlah Kunjungan Yang Pernah
Dilakukan ... Error! Bookmark not defined.
Tabel 4. 7 Pengalaman Responden Berdasarkan Waktu yang Dihabiskan Setiap
Melakukan Pembelian ... Error! Bookmark not defined.
Tabel 4. 8 Pengalaman Responden Berdasarkan Biaya yang Dikeluarkan Setiap
Melakukan Pembelian ... Error! Bookmark not defined.
Tabel 4. 9 Pengalaman Responden Berdasarkan Menu Makanan Yang Dipesan ... Error!
Bookmark not defined.
Tabel 4. 10 Pengalaman Responden Berdasarkan Alasan Melakukan Pembelian... Error!
Bookmark not defined.
Tabel 4. 11 Tanggapan Responden Terhadap Ambient Factor di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 12 Tanggapan Responden Terhadap Design Factor di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 13 Tanggapan Responden Terhadap Social Factor di Giggle Box Cafe & Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 14 Rekapitulasi Tanggapan Responden Terhadap Atmospherics di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 15 Tanggapan Responden Terhadap Reliability di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 16 Tanggapan Responden Terhadap Responsiveness di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 17 Tanggapan Responden Terhadap Assurance di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 18 Rekapitulasi Tanggapan Responden Terhadap Kinerja Service Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 19 Tanggapan Responden Terhadap Harapan Reliability di Giggle Box Cafe&
Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 20 Tanggapan Responden Terhadap Harapan Responsiveness di Giggle Box Cafe & Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 21 Tanggapan Responden Terhadap Harapan Assurance di Giggle Box Cafe&
Resto Outlet Progo ... Error! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
xii
Tabel 4. 22 Rekapitulasi Tanggapan Responden Terhadap Harapan Service Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 23 Tanggapan Responden Terhadap Kepuasan dari Service Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 24 Rekapitulasi Hasil Tanggapan Responden Terhadap Kepuasan dari Service Quality di Giggle Box Cafe & Resto Outlet Progo...Error! Bookmark not defined.
Tabel 4.25 Tanggapan Responden Terhadap Taste di Giggle Box Cafe & Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 26 Tanggapan Responden Terhadap Food Portion di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 27 Tanggapan Responden Terhadap Menu Variety di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 28 Tanggapan Responden Terhadap Healthy Food Option di Giggle Box Cafe&
Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 29 Rekapitulasi Tanggapan Responden Terhadap Kinerja Food Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 30 Tanggapan Responden Terhadap Harapan Taste di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 31 Tanggapan Responden Terhadap Harapan Food Portion di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 32 Tanggapan Responden Terhadap Harapan Menu Variety di Giggle Box Cafe
& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 33 Tanggapan Responden Terhadap Harapan Healthy Food Option di Giggle Box Cafe & Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 34 Rekapitulasi Tanggapan Responden Terhadap Harapan Food Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 35 Tanggapan Responden Terhadap Kepuasan dari Food Quality di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 36 Rekapitulasi Hasil Tanggapan Responden Terhadap Kepuasan dari Food Quality di Giggle Box Cafe& Resto Outlet Progo ...Error! Bookmark not defined.
Tabel 4. 37 Rekapitulasi Hasil Tanggapan Responden Terhadap Dining Atmospherics di
Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
xiii
Tabel 4. 38 Tanggapan Responden Terhadap Keinginan Untuk Merekomendasikan Kepada Orang Lain ... Error! Bookmark not defined.
Tabel 4. 39 Tanggapan Responden Terhadap Keinginan untuk Kembali Menggunakan Produk dan Jasa Pada Perusahaan yang Sama ...Error! Bookmark not defined.
Tabel 4. 40 Rekapitulasi Hasil Tanggapan Responden Terhadap Repurchase Intention di Giggle Box Cafe& Resto Outlet Progo ... Error! Bookmark not defined.
Tabel 4. 41 Output Korelasi ... Error! Bookmark not defined.
Tabel 4. 42 Pedoman untuk Memberikan Intepretasi Koefisien Korelasi ... Error!
Bookmark not defined.
Tabel 4. 43 Output Pengaruh Atmospherics, Service Qulity, dan Food Quality terhadap Repurchase Intention ... Error! Bookmark not defined.
Tabel 4. 44 Output Koefisien Regresi ... Error! Bookmark not defined.
Tabel 4. 45 Nilai Signifikkansi Uji F ... Error! Bookmark not defined.
Tabel 4. 46 Nilai Signifikansi Uji t ... Error! Bookmark not defined.
DAFTAR GAMBAR
Gambar 1. 1 Hasil Pra Penelitian terhadap Café dengan Suasana Makan yang Unik di Bandung ... Error! Bookmark not defined.
Gambar 1. 2 Gambaran Dining Atmospherics dari Giggle Box Café & Resto Outlet Progo ... Error! Bookmark not defined.
Gambar 1. 3 Pra PenelitianTingkat Repurchase Intention Konsumen ..Error! Bookmark not defined.
Gambar 1. 4 Pertimbangan/Alasan Datang Kembali ke Suatu Restoran atau Café.. Error!
Bookmark not defined.
Gambar 2. 1 Kerangka Pemikiran... Error! Bookmark not defined.
Gambar 3. 1 Contoh Garis Kontinum Penelitian... Error! Bookmark not defined.
Gambar 4. 1 Karakteristik Responden Berdasarkan Jenis Kelamin Error! Bookmark not defined.
Gambar 4. 2 Karakteristik Responden Berdasarkan Usia Error! Bookmark not defined.
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
xiv
Gambar 4. 3 Karakteristik Responden Berdasarkan Pekerjaan...Error! Bookmark not defined.
Gambar 4. 4 Karakteristik Responden Berdasarkan Rata-Rata Pendapatan... Error!
Bookmark not defined.
Gambar 4. 5 Pengalaman Responden Berdasarkan Sumber Informasi ..Error! Bookmark not defined.
Gambar 4. 6 Pengalaman Responden Berdasarkan Jumlah Kunjungan yang Pernah Dilakukan... Error! Bookmark not defined.
Gambar 4. 7 Pengalaman Responden Berdasarkan Waktu yang Dihabiskan Setiap
Melakukan Pembelian ... Error! Bookmark not defined.
Gambar 4. 8 Pengalaman Responden Berdasarkan Biaya yang Dikeluarkan Setiap
Melakukan Pembelian ... Error! Bookmark not defined.
Gambar 4. 9 Pengalaman Responden Berdasarkan Menu Makanan yang Dipesan . Error!
Bookmark not defined.
Gambar 4. 10Pengalaman Responden Berdasarkan Alasan Melakukan Pembelian . Error!
Bookmark not defined.
Gambar 4. 11 Garis Kontinum Variabel Atmospherics.... Error! Bookmark not defined.
Gambar 4. 12 Garis Kontinum Variabel Service Quality . Error! Bookmark not defined.
Gambar 4. 13 Garis Kontinum Variabel Service Quality . Error! Bookmark not defined.
Gambar 4. 14 Garis Kontinum Variabel Food Quality .... Error! Bookmark not defined.
Gambar 4. 15 Garis Kontinum Variabel Food Quality .... Error! Bookmark not defined.
Gambar 4. 16 Garis Kontinum Variabel Repurchase Intention ...Error! Bookmark not defined.
Gambar 4. 17 Uji Normalitas Variabel Repurchase Intention (Y) ..Error! Bookmark not defined.
DAFTAR LAMPIRAN
Lampiran 1 : Administratif
Eva Nurhadini, 2015
PENGARUHATMOSPHERICS, SERVICE QUALITY D AN FOOD QUALITY TERHAD AP REPURCHASE INTENTION
Indonesia | repository.upi.edu| perpustakaan.upi.edu
