Perancangan dan Implementasi Aplikasi
Customer
Relationship Management
(CRM) Menggunakan
F ramework CodeIgniter
Laporan Penelitian
Diajukan kepada
Fakultas Teknologi Informasi
untuk memperoleh Gelar Sarjana Komputer
Peneliti :
Grace Ariani Susilo 672008004
Dra. Ade Iriani, MM
Ramos Somya, S.Kom., M.Cs
Program Studi Teknik Informatika
Fakultas Teknologi Informasi
Universitas Kristen Satya Wacana
Abstract
Son’s & Audio electronic shop is one of the electronic shop which provide services to served customer. One problem of this company how can keep in the good relationship between the company itself with the customer, is so the customer loyalty and the company can be achieved. The other problem is that the company wants to know the satisfaction grade of customer to company service. One example step to face the problem is by using web based CRM. CRM is used as a tool to connect the company and customer. The method used in this research is prototype method and likert scale as calculation method. The application can be very useful to help Son’s & Audio electronic shop to know customer satisfaction and how to keep good relationship to customer.
